Ouail Ennajar MNG410 25/9/2011

Executive Summery

This executive summery is based on an internship done during the summer of 2011. The name of the company is IMPACT BBDO. It is a marketing agency that has big accounts such as Pepsi and Adidas. It is headquarter is in New York and it have been operating in Jeddah since 1991. It has 72 employees in Jeddah branch and a capital of 2000000RS. In this report, I will be talking about the internship, the tasks preformed in the internship and the evaluation of the internship. The internship took place from 15 of July to 30 of September but due to company maters, it was changed to the 1st of august in the internship certificate. In the first 15 days of the internship, I was on a probation states where I was evaluated at every aspect of my performance. After that I was giving small tasks just to get in used to the company system. Some of these tasks were making a small billboard for Pepsi were I will be attaching in the report with other small tasks. The main task of the internship was a task given to the Pepsi team where I work with them most of the time, knowing that I have been with other teams such as Samsung, Saudi milk, Cheetos, Doritos, and Aquafina water team. The main task was about finding a new marketing plan where it can raise the sales and be a strong competitor to the other drinks in Ramadan. I was part of a team composed of one creative manger, tree senior account executive, six account executive including myself, one Pepsi represented and one market analyses. The details of the task will be giving in the report since there are many details that cant be discussed in Executive Summery.

The internship was a great success to a level that made me find the job that I want to work when I finish my studies. Also, I advise all marketing student to a internship in a marketing agency because that is the only place where you will get the chance to apply all the marketing techniques. Concerning the company strength and weakens, there most strength lays within their high level of employment since they make high standers for accepting employs. There weakness is the absent of Arabic inside the company. To sum up, the internship in IMPACT BBDO was a great chance and a great success not forgetting the skills I got from my business communication class that helped me a lot in this internship.