Cadbury in damage control mode; Amul expects sales rise

Ratna Bhushan Purvita Chatterjee

New Delhi/ Mumbai , Oct 15 THE battle for the consumer's sweet tooth is getting more bitter by the day. The controversy, for example, saw Gujarat Co-operative Milk Marketing Federation (GCMMF) putting up advertising hoardings across Mumbai with the punchline `Cadbura' (which, in other words, implies, Cadbury is bad). Mr Rahul daCunha, Director, daCunha Associates, the ad agency which has been handling Amul's account since 1966, told Business Line that the hoardings had been put up in Mumbai for about three days. "Amul always does topical advertising for its outdoor hoardings. However, we change the hoardings every three-four days," he said. Mr daCunha added that there was no immediate plan to put up more Amul hoardings involving the worms controversy. While a GCMMF official claimed that the controversy would result in Amul's market share increasing from the existing two per cent to 15 per cent, industry watchers are sceptical about the claim. "For this, the company would have to increase its monthly production from the existing 60 tonnes to about 300 tonnes, for which it doesn't have capacity to manufacture either on its own, or source the products from Campco," said an industry expert. Nestle India's spokesperson, meanwhile, said that the company had been unable to identify any significant trend at this stage. However, he added, "Negative publicity about products is bad for the entire category."

On the other hand, even as Cadbury India has officially admitted that there has "definitely been an impact on sales, which the company is not in a position to assess now", Cadbury has begun a damage control exercise. To begin with, Cadbury has announced a three-step programme - Project Vishwas involving its distribution chain and retail channels. According to a company statement, the programme entails a partnership with retailers on a war footing to build awareness about storage requirements for Cadbury products. The programme will be implemented immediately in Maharashtra and extended nationwide thereafter. Over the next two weeks, a team of quality control managers along with 300 sales people will carry out checks of over 50,000 retail outlets across Maharashtra which stock and sell Cadbury products. The teams will conduct visual checks on storage of chocolates. As precautionary measures, they will also replace questionable stocks reducing significantly the chances of damaged products, the Cadbury statement stated. Said Mr Bharat Puri, Managing Director, Cadbury India, "This three-step programme is a result of our discussions with consumers, our retail partners and the Food and Drug Administration in Maharashtra. We are confident this can improve the trust consumers place in our products." According to industry estimates, the cocoa-based chocolates market (exclusive of sugar boiled confectionery) is estimated at 24,000 tonnes per year, valued at Rs 650 crore. This segment includes moulded, panned, wafer-coated and count chocolates. Prior to the controversy, Cadbury had approximately a 65 per cent share of the overall chocolates market, followed by Nestle at about 30 per cent, and Amul at two per cent.

Cadbury
Cadburys History and Overview Cadbury India contributes about 4 per cent to the global revenues of Cadbury Schweppes, and the number is steadily growing. For example, the net profits almost tripled from 25 crores to 73 crores from 1998 to 2002, while its sales grew from 420 crores to about 800 crores for the same period. Products, Sales and Growth Cadbury India accounts for a lion's share of the Indian chocolate market, with about 60-70 percent. The flagship product of the company is Cadbury Dairy Milk which was first launched in 1905, and is still a market leader today. In fact, Diary Milk worldwide sales have grown by 7% during the first half of this year. Cadbury Diary Milk constitutes about 30% of Cadbury India's turnover, with a volume share of 26.7% in the urban market and a value share of 30.7%. It is followed by brands such as 5-star, Perk and Gems. Bournvita is another major brand for the company as it constitutes about 22% of the company's worldwide sales.

In April 2003, Cadbury India's foreign parent acquired Pfizer's interests in the confectionery business for $4.2 billion which included the Warner-Lambert product portfolio, known best for Halls, Clorets and Chiclets. This is a testimonial to the strategic brilliance of the company, as the sales numbers have been growing ever since. In India, the confectionery market may be huge in volumes but making money on it remains a tough task due to its low margins(unit prices of 50p Re.1). But, Cadbury has been tasting success with its age-old Eclairs which continue to bag almost 50 per cent of the market for confectioneries. The Road Ahead Cadbury has decided to focus on a few of its key brands such as _Cadbury Dairy Milk, Bournvita, Eclairs and Halls_ to drive growth for the company. The company has successfully revamped its chocolates division by following a strategy of regular product launches and marketing its existing chocolates in smaller packs. It is expected to continue with this...

Cadbury Dairy Milk

From Wikipedia, the free encyclopedia

Jump to: navigation, search "Fruit and Nut" redirects here. For the Indian films, see Fruit and Nut (film). This article's lead section may not adequately summarize its contents. Please consider expanding the lead to provide an accessible overview of the article's key points. (January 2010)
Dairy Milk

A Dairy Milk Caramel bar.

Type

Confectionery

Country

United Kingdom

Introduced

1905

Related brands

List of Cadbury products

Markets

Worldwide

Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury; except in the United States where it is made by The Hershey Company. It was introduced in the United Kingdom in 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate.

Contents

1 History 2 Production o 2.1 Fairtrade 3 Pre-2007 advertising 4 Glass and a Half Full Productions o 4.1 Glass and a Half Full Records 5 Recalls 6 References 7 External links

[edit] History
In June 1905, Cadbury launched its first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1913. George Cadbury Junior, responsible for the development of the bar, has said "All sorts of names were suggested: Highland Milk, Jersey and Dairy Maid. But when a customers daughter suggested Dairy Milk, the name stuck.".[1] Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. In 1933 dairy milk went out of production briefly then came back in 1934. By this point, Cadbury's was the brand leader in the United Kingdom.[2] In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk bar.[3]

[edit] Production
Many of the newer Dairy Milk varieties are now manufactured in the Republic of Ireland, France and Poland. Aficionados[who?] complain that the product no longer tastes as good and has lost its creamy texture. Dairy Milk itself is also manufactured in France and these products are sold in the UK. Several reformulated versions are sold in the United States as the U.S. Food and Drug Administration does not allow products that replace cocoa butter with vegetable fat to be called chocolate. In Australia, Cadbury Dairy Milk was reformulated in 2006 and again in 2009, with the addition of palm oil as a replacement for some cocoa butter. This occurred in conjunction with a weight reduction of the standard block from 250g to 200g. There has been some outcry over the reduction in block size while the price stayed the same, although Cadbury states that the wholesale cost per gram should be the same and the retailers may not have adjusted their

prices.[4][5] In August 2009, Cadbury announced it would return to a Cocoa Butter only formula due to a poor response from consumers.[6] Dairy Milk is sold in the United States under the Cadbury label, but it is manufactured by The Hershey Company in Pennsylvania.

[edit] Fairtrade
Cadbury secured Fairtrade certification for solid-chocolate Dairy Milk bars in the UK and Ireland in 2009, with the first bars bearing the Fairtrade Mark produced on 21 July 2009.[7] The company has since announced plans to roll out Fairtrade-certified Dairy Milk bars in Australia and New Zealand (and by extension Japan) in spring 2010, and in Canada that summer.[8]

[edit] Pre-2007 advertising

Dairy Milk has always tried to keep a strong association with milk, with slogans such as "a glass and a half of full cream milk in every half pound" and advertisements that feature a glass of milk pouring out and forming the bar. A campaign for the Fruit & Nut variety ("everyone's a fruit and nutcase") was particularly memorable and featured the writer, radio and television personality Frank Muir. On 9 March 1976, American singer Neil Diamond performed a concert televised throughout Australia during which he did a humorous live commercial for Dairy Milk. This concert, including the ad as a bonus selection, was released on DVD on 1 July 2008. In 2004, Cadbury started a series of television advertisements in the United Kingdom and Ireland featuring a person and an animal representing the person's happiness debating whether to eat one of a range of bars including Dairy Milk.

[edit] Glass and a Half Full Productions

In 2007, Cadbury launched a new advertising campaign entitled Gorilla, from a new in-house production company called "Glass And A Half Full Productions".[9] The advert was premired during the season finale of Big Brother 2007, and consists of a gorilla at a drum kit, drumming along to the Phil Collins song "In the Air Tonight".[10] It is supposed to relate the joy of playing drums to that of eating a chocolate bar.[11] The advert has now become extremely popular with over five million views on Youtube, and put the Phil Collins hit back into the UK charts. On 28 March 2008, the second Dairy Milk advert produced by Glass and a Half Full Productions aired. It features several trucks at night on an empty runway at a airport racing to the tune of Queen's "Don't Stop Me Now".[12] The ad campaign ran at the same time as the problems at Heathrow Terminal 5 with baggage handling; in the advert baggage was scattered across the runway.[13] On 5 September 2008, the Gorilla advert was relaunched with a new soundtrack Bonnie Tyler's "Total Eclipse of the Heart" a reference to online mash-ups of the commercial.

Similarly, a version of the truck advert appeared, using Bon Jovi's song "Livin' on a Prayer". Both remakes premiered once again during the finale of Big Brother 2008.[14] In January 2009, another new advert was released, of two children moving their eyebrows up and down rapidly to a set electro-funk beat: "Don't Stop the Rock" by Freestyle.[15] In April 2010, a fifth advert aired, containing a scientist mixing milk and chocolate to make a dairy milk bar to the tune of "The Only One I Know" by The Charlatans. In April 2011, a sixth advert aired, featuring dancing clothes at a charity shop to the tune of "We Don't Have to Take Our Clothes Off" by Jermaine Stewart. This exposed the song to a new generation who downloaded the track and returned the song to the UK Top 40 so far reaching no. 29.

[edit] Glass and a Half Full Records

Main article: Zingolo A new 'record label' was launched as part of the Glass and a Half Full Productions campaign. The first song released was Zingolo featuring Tinny, to promote Fairtrade Dairy Milk. A full music video was made incorporating the 60 second ads, as well as a Facebook page.

[edit] Recalls
Cadbury was fined GB1 million in July 2007 due to its products having been found to have been at risk of infection with salmonella (at a factory in Marlbrook, Herefordshire). They spent a further 30 million decontaminating the factory.[16] On 14 September 2007, Cadbury Schweppes investigated a manufacturing error over allergy warnings, recalling for the second time in two years thousands of chocolate bars. A printing mistake at the Keynsham factory resulted in the omission of nut allergy labels from 250g Dairy Milk Double Chocolate bars. The 2008 Chinese milk scandal did not leave Cadbury unaffected, after many mainland Chinese manufactured Dairy Milk (trademark of Cadbury) were tainted with melamine. Melamine is a toxic chemical, particularly to infants, which may be safely used in plastic manufacturing. Recycled melamine typically cannot be used for plastic manufacturing hence is rather cheap to purchase ($100USD/tonne) and thus is often used in mainland Chinese dairy manufacturing to "trick" protein content testing methods to suggest a higher than actual protein level exists.[17]

[edit] References
1. 2. ^ Cadbury Dairy Milk launched. Cadbury plc website. Accessed 30 May 2010. ^ Ascribed to Cadbury plc. (January 19, 2010). "A history of Cadbury's sweet success". London: Times Online. http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6824373.ece. Retrieved 30 May 2010. ^ begins in Cadbury Dairy Milk ads. Cadbury plc website. Accessed 30 May 2010.

3.

4.

5.

6. 7.

8.

9. 10.

11.

12.

13. 14.

15. 16. 17.

^ Sally Glaetzer (2009-05-25). "Cadbury's chocolate outcry Tasmania News The Mercury The Voice of Tasmania". The Mercury. http://www.themercury.com.au/article/2009/05/25/75645_tasmania-news.html. Retrieved 2010-01-05. ^ "Confectionery shavings at Cadbury Investment News". Investsmart.com.au. http://www.investsmart.com.au/news/news.asp?Action=Display&DocID=SMH090526AH2VC1H1E7 P. Retrieved 2010-01-05. ^ Glaetzer, Sally (2009-08-20). "Cadbury removes palm oil". News.com.au. http://www.news.com.au/business/story/0,27753,25955202-462,00.html. Retrieved 2010-01-05. ^ "Cadbury Fairtrade: "This feels like a dream"". Cadburydairymilk.typepad.com. 2009-07-22. http://cadburydairymilk.typepad.com/fairtrade/2009/07/this-feels-like-a-dream.html. Retrieved 201001-05. ^ "Cadbury Global :: Media :: Fairtrade Cadbury Dairy Milk goes global as Canada, Australia and New Zealand take Fairtrade further into mainstream". Cadbury.com. 2009-08-25. http://www.cadbury.com/media/press/Pages/ftcdmanzcan.aspx. Retrieved 2010-01-05.[dead link] ^ "Cadbury Dairy Milk Glass and a Half Full Productions". Aglassandahalffullproductions.com. http://www.aglassandahalffullproductions.com/. Retrieved 2010-01-05. ^ "Revealed: The man behind the drum-playing gorilla suit in Cadbury's ad | Mail Online". London: Dailymail.co.uk. 2007-09-11. http://www.dailymail.co.uk/pages/live/articles/showbiz/showbiznews.html?in_article_id=481196&in_p age_id=1773. Retrieved 2010-01-05. ^ "Advertising: Spot the link between a gorilla and chocolate Media, News The Independent". London: News.independent.co.uk. 2007-05-14. http://news.independent.co.uk/media/article2537369.ece. Retrieved 2010-01-05. ^ Jasbir Authi (2008-03-28). "News Birmingham News New Cadbury advert to be broadcast tonight". Birmingham Mail. http://www.birminghammail.net/news/birmingham-news/2008/03/28/newcadbury-advert-to-be-broadcast-tonight-97319-20688692/. Retrieved 2010-01-05. ^ Ad Breakdown (2008-05-28). "UK | Magazine | Water on the brains". BBC News. http://news.bbc.co.uk/1/hi/magazine/7417366.stm. Retrieved 2010-01-05. ^ Sweney, Mark (2008-09-05). "Cadbury brings back gorilla ad with Bonnie Tyler remix". guardian.co.uk (London: Guardian News and Media). http://www.guardian.co.uk/media/2008/sep/05/advertising.marketingandpr. Retrieved 2008-09-28. ^ "Video: Watch Cadbury's 'eyebrow dance' ad | Media | guardian.co.uk". London: Guardian. 2009-0123. http://www.guardian.co.uk/media/video/2009/jan/23/cadbury-eyebrow-ad. Retrieved 2010-01-05. ^ [1][dead link] ^ [2] Ruwitch, John (5 October 2008). "Hong Kong finds melamine in two Cadbury products". Reuters. Retrieved 5 October 2008. Reuters

[edit] External links

Cadbury UK [show]v d eKraft Foods brands

[show]v d eConfectionery products of The Hershey Company

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The Tale of the Cadbury Dairy Milk

Do you consider yourself an expert confectioner? Do you love making sweets and all other treats to feed your family and satisfy them with delights? If so, then you might be interested

to know how one of the worlds famous chocolates came to be. Well then, read on and know the story behind your favourite Cadbury bar. To challenge Swiss brands in the market, George Cadbury, together with his hardworking confectioners, developed a chocolate that contained a higher level of milk than the usual in 1904. Upon perfection, the product was then introduced to the public and, in 1905, people from different parts of the world began to taste a bar that is considered to be truly different from other brands. The Cadbury Dairy Milk or CDM product, which is a lot creamier than others, has since become a best-selling food item. And its still going strong years after its first introduction to consumers. Because more and more people started to enjoy their bites of Cadbury, the company developed other variants including Fruit and Nut in 1928 and the Whole Nut in 1933. One hundred years and more later, CDM still dominates the global sweets market. As a matter of fact, the product is not only made in the United Kingdom. Confectioneries in neighbouring countries like France, the Republic of Ireland, and Poland also manufacture this creamy chocolate bar. Furthermore, it is made in Canada, Australia, New Zealand, India, and Pakistan as well. In addition, the sweet is offered in the United States of America but it is manufactured by The Hershey Company. It is estimated that millions of people purchase the product every day. Aside from personal consumption, the chocolate is also given to loved ones as gifts. During birthdays, Valentines Day, Christmas, and other important events, this delectable treat can usually be counted on to make a welcome present. Nevertheless, despite its indisputable success, it has also become the subject of health and safety concerns. In July 2007, the Cadbury company was fined 1 Million British Pounds because of the presence of a salmonella threat in the chocolate. The firm also recalled thousands of 250g CDM Double Chocolate products, two months after the first issue, because of a printing mistake that omitted the nut allergy cautions on the packaging. In 2008, the company also hit a drawback from the production of sweets that contained melamine, a highly toxic element. In spite of some adverse experiences, the brand was still able to bounce back and learn from its mistakes. Presently, different umbrella companies maintain strict control over their production. They see to it that they are following the standard formula in the manufacturing process. They also ensure that they are complying with the safety, sanitary, and health requirements that every factory location necessitates. The Cadbury team is now more committed than ever to offering delicious and creamy CDM goodness to every sweets lover around the world. Thus, even if you are following a healthy eating plan, you should not be afraid to munch on a bar of Cadbury chocolate. Just enjoy the treats!

Health Benefits of Eating Chocolate

There are plenty of people who believe that eating Cadbury Dairy Milk or any other sweet is actually not good for their physical condition. If you are one of those who live with this idea, it is time for you to think otherwise. Actually, chocolate can be very beneficial to human health. Since it uses a lot of cocoa, this means that it contains plenty of Flavonoids or Vitamin P and citrin, which help maintain the bodys blood pressure. It also aids in balancing blood sugar levels, especially if the variant eaten is the dark one. With that said, the risk of getting diabetes is minimised because the

food enhances the bodys metabolism of blood sugar. Furthermore, taking in a few bites of the sweet helps lessen a persons chances of getting heart attacks since it keeps the LDL cholesterol low and the HDL cholesterol high. In addition, chocolates actually help improve a persons mood. This is because of the presence of serotonin, which acts as an anti-depressant. Whenever an individual feels sad, he can always munch on a bar or two in order to bring him back to a happy state. Also, sleepiness, tiredness, and the like can easily be combated since different elements in the food facilitate the blood flow to the main areas of the brain. Indeed, those who are looking for an instant energy and disposition boost can benefit from eating chocolates.

HD Ready Appliances in a Chocolate Lovers Home

Those who love the sweet taste of creamy cocoa-filled bars share a common set of traits that are not usually found in other groups. Aside from their fondness of confectionery delights, they are known for their search for happiness and positivity. Is it because of the chocolates special substance that helps improve these peoples moods? Well, yeah, maybe. But whatever it is that influences the quest for bliss in these individuals minds, one thing remains sure they always want their home to attract joy and impart cheerfulness to any visitor. They do so by improving everything from their HD ready monitors to the tiniest details of their walls. Nice, is it not? If you want to learn how to transform your interiors into an inviting and euphoric place, why not adopt the themes used by chocolate lovers? Surely you will be able to incorporate a positive atmosphere just by choosing the motifs used by this group of individuals. To start with, you can alter the colour of your plain wall. Liven up your living room by choosing hues that will reflect a merry mood. You can opt for shades of yellow, red, orange, or a combination of any of these. If you want to make sure that the paint you have selected is perfect for your abode, you should contact specialists first. You can visit some of them in their stores where you can discuss your needs right away. Usually, you will be offered with the sample shades that will work best with the type of atmosphere that you want to achieve. The experts normally show you a gallery of themes through a catalogue. If you are lucky enough, you will encounter some professionals who display their offers through an HD TV. You will definitely appreciate the boldness and the vividness of the colours when you witness those through an HD ready screen that plays fantastic videos from a high-quality DVD player. Through this, you will be able to decide which of the available tones you can apply in your home. Once you have taken care of your walls, the next thing that you need to focus on is the type of furniture that will go well with your jolly house motif. Yes, there are a plethora of furnishings that you can find in home improvement stores and showrooms. However, with the range of products offered, you typically find it rather daunting to spot the perfect set to bring home. That is why it is essential for you to identify what you need first. If you do not have any idea what to do, do not waste your time sulking or pretending to think. Get your laptop and conduct some research through the World Wide Web immediately. Take advantage of search engines if you want to get filtered results within seconds. From the list of

outcomes, you can then click on which resources are useful in your quest for the perfect sofa, cabinets, chairs, and other related pieces. Remember, you can always turn to your HD ready mobile computer to decide on mind-boggling matters like this one. Another approach that you can utilise is getting in touch with an interior designer who knows a lot about furniture. Although you have to pay a fee, you will realise that the cost is worth it knowing that you will be guided in the selection process. You will be able to eliminate the probability of purchasing inappropriate fixtures for your dwelling. Without consulting a specialist, you could end up buying bulky fittings that only make your room smaller! Remember that you want to create a joyous feel in your room and massive sofas will not help you do that. In the end, you will have to return the furniture pieces or sell them to another homeowner. The next challenge that you should look into is how to position your existing electronic devices. Most of the time, the appliances disrupt the current harmony inside a room. If you do not want that to happen, you should always see to it that the shelves and stands that you are buying complement with your LCD TV, audio set, and other similar apparatus. However, if you want a more contemporary and sleek look in your living space, you can get rid of counters and the like. You can always opt for a flat screen TV that you can immediately hang on your bright, happy wall! This HD ready, thin appliance can definitely help keep your home in style. Nevertheless, if you have a really big TV, you should look for ways wherein you can still retain the artistic balance in the interiors. For example, you can approach a furniture maker and get a customised stand made for you. You can tell the craftsman to create a funky and fun design to ensure that the item will help maintain your residences positive atmosphere. If you have an upscaling DVD player lying at home, you might as well have a trendy, colourful rack made for it. You will surely be amused with how the cute fixture can contribute to the lightness of your dwellings mood. There are actually plenty of ways that you can utilise to convert your gloomy interior into a happy space. There are some home improvement shows that you can watch via a small TV or an HD ready monitor. Even if you are busy, you can always use a powerful DVD recorder to put your favourite episode on tape. Once you have found the time to view it, you can sit down in front of your entertainment system and make use of your HD ready player like the Toshiba DVD. As an alternative, you can connect your recorder to an HDMI product so that you can transmit the digital data without hassle. You can immediately connect it to an HD ready display where you can take the pleasure of viewing the documented episode. With the suggestions presented above, you will surely be one step closer in transforming your humble dwelling into that of a chocolate lovers refuge. So as early as now, start planning your remodelling project if you want to thrive in a home that radiates nothing but cheerfulness.

Chocolate Goodies for All Occasions

During the Holiday Season, almost every home prepares some mouth-watering treats that both the children and adults can enjoy. In fact, some individuals also send chocolates to their friends and family members as Christmas gifts. But how did the product become a favourite present during the Yuletide Season? According to history, in the beginning of 1900, Queen Victoria in England was fond of sending sweets to military men who were fighting in the

Boer War. Since then, the use of chocolate bars as holiday giveaways has become popular not only in the United Kingdom but also in other parts of the world. Confectioners also double up their production during the Valentine season. This is because plenty of lovers hand out boxes of chocolates to their sweethearts on February 14 every year. The gift is usually partnered with a bouquet of flowers, a basket of sweetened goods, or any other item that will definitely touch the heart of the recipient. Gift shops and candy stores are usually filled with gentlemen trying to find the right blend of presents that their special ones will greatly appreciate! Sweetened cocoa products are also famous during Easter celebrations. Egg hunts are made more exciting with chocolate-covered goodies. Meanwhile, parties are made livelier with a bunch of products shaped like eggs, bunnies, and other interesting forms! Finally, confectioneries become crowded with people ordering customised chocolates that they can give away during this traditional celebration!

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Brand Update : Cadbury Dairy Milk

Cadbury has launched a new variant of Dairy Milk branded as Dairy Milk Silk. The brand is currently running two TVCs for this variant

Watch the tvc here : Dairy Milk Silk Dance : Dairy Milk Silk Conference

The brand has been moving away from the celebrity endorsed approach it was following in the last few years. The new campaign is refreshing and brings back the memories of its earlier iconic campaign " Asli Swaad zindagi ka" . I liked the conference one than the dance one.

As I understand , Cadbury Dairy Milk Silk is a smooth and silky version of the original Dairy Milk. The brand is priced at a premium over the Diary Milk which makes it an Upmarket Stretch in marketing terms.

The ads are spot on the brand's core positioning of " enjoying the moments". The agency has conveyed the message in such a captivating manner that many adults who has forgotten about the original brand promise and experience will be attracted back to the brand. I hope that the brand will scale new positioning heights and it is a learning experience to watch this brand evolving itself.

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Rediff.com Business New packaging for Cadbury Dairy Milk

New packaging for Cadbury Dairy Milk

October 16, 2003 12:50 IST

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Cadbury Dairy Milk, the flagship brand of Cadbury India [ Images ], is set to sport a new packaging.

With the finding of worms in its chocolate bar by the state Food and Drugs Administration, Cadbury India is working towards strengthening the packing of the Cadbury Dairy Milk range. Also Read

Cadbury's loss is Amul's gain Worm queers Cadbury's pitch Cadbury faces prosecution Cadbury's 2nd plant under lens More chocolates with worms!

Over the next few weeks Cadbury will work towards introducing either a heat-sealed or a flow-pack packaging that offers a high level of resistance to infestation from improper storage. Meanwhile, Cadbury India has announced a three-step strategic programme involving the distribution chain and retail channels so as to ensure that the product reaching the consumer is of high quality. Called Project Vishwas, the programme aims at building awareness among retailers about storage requirements for Cadbury products, assistance in improving storage conditions at the retail end and

strengthening packaging of the Cadbury Dairy Milk range. This will be implemented immediately in Maharashtra [
Images ] and will be extended nationwide thereafter.

Bharat Puri, managing director, Cadbury India, said, " We take seriously our responsibility to give our consumers a product that adheres to high quality standards. The three-step programme is a result of our discussions with consumers, retail partners and the Food and Drugs Administration in Maharashtra. We are confident that this will improve the consumers trust in our products." Also, the company will reduce the bulk packaging from 60 bars to 22 bars. Each bulk pack will be shrinkwrapped. This is expected to minimise the sale of loose packs to the retail trade. Over the next two weeks, a team of trained quality control managers along with over 300 sales people will complete a thorough check of over 50,000 outlets across Maharashtra that stock and sell Cadbury products. The teams will conduct checks on storage facilities and Cadbury-supplied chocolate dispensers and talk to owners and educate them about the appropriate handling and storage of chocolates. As a precautionary measure, they will also replace questionable stocks immediately, reducing significantly the chances of damaged products reaching the consumer.

rediff.com

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Search

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Rediff.com Business New packaging for Cadbury Dairy Milk

New packaging for Cadbury Dairy Milk

October 16, 2003 12:50 IST

Share this

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Write a Comment

Print this article

Cadbury Dairy Milk, the flagship brand of Cadbury India [ Images ], is set to sport a new packaging.

With the finding of worms in its chocolate bar by the state Food and Drugs Administration, Cadbury India is working towards strengthening the packing of the Cadbury Dairy Milk range. Also Read

Over the next few weeks Cadbury will work towards introducing either a heat-sealed or a flow-pack packaging that offers a high level of resistance Cadbury's loss is Amul's gain Worm queers Cadbury's pitch Cadbury faces prosecution Cadbury's 2nd plant under lens More chocolates with worms! to infestation from improper storage. Meanwhile, Cadbury India has announced a three-step strategic programme involving the distribution chain and retail channels so as to ensure that the product reaching the consumer is of high quality. Called Project Vishwas, the programme aims at building awareness among retailers about storage requirements for Cadbury products, assistance in improving storage conditions at the retail end and strengthening packaging of the Cadbury Dairy Milk range. This will be implemented immediately in Maharashtra [ Images ] and will be extended nationwide thereafter. Bharat Puri, managing director, Cadbury India, said, " We take seriously our responsibility to give our consumers a product that adheres to high quality standards. The three-step programme is a result of our discussions with consumers, retail partners and the Food and Drugs Administration in Maharashtra. We are confident that this will improve the consumers trust in our products." Also, the company will reduce the bulk packaging from 60 bars to 22 bars. Each bulk pack will be shrinkwrapped. This is expected to minimise the sale of loose packs to the retail trade. Over the next two weeks, a team of trained quality control managers along with over 300 sales people will complete a thorough check of over 50,000 outlets across Maharashtra that stock and sell Cadbury products. The teams will conduct checks on storage facilities and Cadbury-supplied chocolate dispensers and talk to owners and educate them about the appropriate handling and storage of chocolates. As a precautionary measure, they will also replace questionable stocks immediately, reducing significantly the chances of damaged products reaching the consumer.
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Amul Chocolate
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Amul Chocolate Amul chocolates are made with goodness of rich creamy milk & delicious cocoa. Milk Chocolate 12g, 22g, 35g Fundoo Milk Chocolate 12g, 30g Dark Chocolate 35g Fruit & Nut 40g, 2x150g Almondbar 35g

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Product Specifications

Composition

Sugar, Cocoa Butter Milk Solids, Cocoa Powder, Raisins & Almonds permitted emulsifiers Nutritional Information* Amount per 100g Energy, Kcal 541 261 29 17 45 62 Energy from Fat, Kcal Total Fat, g Saturated Fat, g Added Sugar, g Total Carbohydrates, g

Nutritional Information

Shelf Life Storage condition

12 months 15 C, dry place

Product Features

Chocolates are made through refiner from world's No. 1 Carle & Montanari to give a smooth mouth feel.

Product Application
Indulge yourself in exquisite taste of Amul chocolates and pamper your loved ones.

Available in (Segments/Markets)

Organisation
GCMMF

Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India's largest food product marketing organisation with annual turnover (2010-11) US$ 2.2 billion. Its daily milk procurement is approx 12 million lit (peak period) per day from 15,712 village milk cooperative societies, 17 member unions covering 24 districts, and 3 million milk producer members. It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as 'AMUL', which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. Its success has not only been emulated in India but serves as a model for rest of the World. It is exclusive marketing organisation of 'Amul' and 'Sagar' branded products. It operates through 47 Sales Offices and has a dealer network of 5000 dealers and 10 lakh retailers, one of the largest such networks in India. Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc GCMMF is India's largest exporter of Dairy Products. It has been accorded a "Trading House" status. Many of our products are available in USA, Gulf Countries, Singapore, The Philippines, Japan, China and Australia. GCMMF has received the APEDA Award from Government of India for Excellence in Dairy Product Exports for the last 13 years. For the year 2009-10, GCMMF has been awarded "Golden Trophy' for its outstanding export performance and contribution in dairy products sector by APEDA. For its consistent adherence to quality, customer focus and dependability, GCMMF has received numerous awards and accolades over the years. It received the Rajiv Gandhi National Quality Award in1999 in Best of All Category. In 2002 GCMMF bagged India's Most Respected Company Award instituted by Business World. In 2003, it was awarded the The IMC Ramkrishna Bajaj National Quality Award - 2003 for adopting noteworthy quality management practices for logistics and procurement. GCMMF is the first and only Indian organisation to win topmost International Dairy Federation Marketing Award for probiotic ice cream launch in 2007. The Amul brand is not only a product, but also a movement. It is in one way, the representation of the economic freedom of farmers. It has given farmers the courage to dream. To hope. To live. GCMMF - An Overview

Year of Establishment

1973

Members No. of Producer Members No. of Village Societies Total Milk handling capacity per day Milk Collection (Total - 2010-11) Milk collection (Daily Average 2010-11) Milk Drying Capacity

17 District Cooperative Milk Producers' Unions (15 Members & 2 Nominal Members) 3.03 Million 15,712 13.67 Million litres per day 3.45 billion litres 9.2 million litres (peak 12 million) 647 Mts. per day

Cattlefeed manufacturing Capacity 3690 Mts. per day Sales Turnover -(2010-11) Rs. 9774 Crores (US $2.2 Billion)

Our Member Unions 1. Kaira District Cooperative Milk Producers' Union Ltd., Anand 2. Mehsana District Cooperative Milk Producers' Union Ltd, Mehsana 3. Sabarkantha District Cooperative Milk Producers' Union Ltd., Himatnagar 4. Banaskantha District Cooperative Milk Producers' Union Ltd., Palanpur 5. Surat District Cooperative Milk Producers' Union Ltd., Surat 6. Baroda District Cooperative Milk Producers' Union Ltd., Vadodara 7. Panchmahal District Cooperative Milk Producers' Union Ltd., Godhra 8. Valsad District Cooperative Milk Producers' Union Ltd., Valsad 9. Bharuch District Cooperative Milk Producers' Union Ltd., Bharuch 10. Ahmedabad District Cooperative Milk Producers' Union Ltd., Ahmedabad 11. Rajkot District Cooperative Milk Producers' Union Ltd., Rajkot 12. Gandhinagar District Cooperative Milk Producers' Union Ltd., Gandhinagar 13. Surendranagar District Cooperative Milk Producers' Union Ltd., Surendranagar 14. Amreli District Cooperative Milk Producers Union Ltd., Amreli 15. Bhavnagar District Cooperative Milk Producers Union Ltd., Bhavnagar

Sales Turnover 1994-95 1995-96 1996-97 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06

Rs (million) 11140 13790 15540 18840 22192 22185 22588 23365 27457 28941 29225 37736

US $ (in million) 355 400 450 455 493 493 500 500 575 616 672 850

Sales Turnover 2006-07 2007-08 2008-09 2009-10 2010-11

The Product Range

Rs (million) 42778 52554 67113 80053 97742

US $ (in million) 1050 1325 1504 1700 2172

Breadspreads Cheese Range Fresh Milk UHT Milk Range Milk Powders Milk Drink Health Drink Brown Beverage Curd Products Pure Ghee Sweetened Condensed Milk Mithaee Range (Ethnic Sweets) Ice-cream Chocolate & Confectionery

Amul Butter, Amul Lite, Delicious Table Margarine Amul Pasteurized Processed Cheddar Cheese, Amul Processed Cheese Spread, Amul Pizza (Mozarella) Cheese,Amul Emmental Cheese, Amul Gouda Cheese, Amul Malai Paneer (cottage cheese), Utterly Delicious Pizza Amul Gold Full Cream Milk 6% fat, Amul Shakti Standardised Milk 4.5% Fat, Amul Taaza Toned Milk 3% fat,Amul Slim & Trim, Amul Cow Milk Amul Gold 4.5% fat Milk, Amul Shakti 3% fat Milk, Amul Taaza 1.5% fat Milk, Amul Lite Slim-n-Trim Milk, Amul Fresh Cream Amul Full Cream Milk Powder, Amulya Dairy Whitener, Sagar Skimmed Milk Powder, Amulspray Infant Milk Food, Sagar Tea and Coffee Whitener Amul Kool Flavoured Milk, Amul Kool Caf, Amul Kool Koko,Amul Kool Millk Shaake, Amul Kool Chocolate Milk,Nutramul Energy Drink Stamina Instant Energy Drink Nutramul Malted Milk Food Amul Masti Dahi (fresh curd), Amul Masti Spiced Butter Milk,Amul Lassee, Amul Flaavyo Yoghurt Amul Pure Ghee, Sagar Pure Ghee Amul Mithaimate Amul Shrikhand, Amul Mithaee Gulabjamuns, Amul Basundi,Avsar Ladoos Sundae Range, probiotic,,sugarfree and probiotic Amul Milk Chocolate, Amul Fruit & Nut Chocolate, Amul Chocozoo, Amul Bindass, Amul Fundoo

Our Office: Head Office: Gujarat Amul P Gujarat, Cooperative B No.10, Milk Marketing Federation 388 258508, Ltd. Road, 001, India.

Dairy Anand

Phone: +91-2692-258506, Fax: Email: gcmmf@amul.coop

258507,

258509 +91-2692-240208

About Us - The Amul Model

The Birth of Amul

It all began when milk became a symbol of protest Founded in 1946 to stop the exploitation by middlemen Inspired by the freedom movement

The seeds of this unusual saga were sown more than 65 years back in Anand, a small town in the state of Gujarat in western India. The exploitative trade practices followed by the local trade cartel triggered off the cooperative movement. Angered by unfair and manipulative practices followed by the trade, the farmers of the district approached the great Indian patriot Sardar Vallabhbhai Patel for a solution. He advised them to get rid of middlemen and form their own co-operative, which would have procurement, processing and marketing under their control. In 1946, the farmers of this area went on a milk strike refusing to be cowed down by the cartel. Under the inspiration of Sardar Patel, and the guidance of leaders like Morarji Desai and Tribhuvandas Patel, they formed their own cooperative in 1946. This co-operative, the Kaira District Co-operative Milk Producers Union Ltd. began with just two village dairy co-operative societies and 247 litres of milk and is today better known as Amul Dairy. Amul grew from strength to strength thanks to the inspired leadership of Tribhuvandas Patel, the founder Chairman and the committed professionalism of Dr Verghese Kurien,who was entrusted the task of running the dairy from 1950. The then Prime Minister of India, Lal Bahadur Shastri decided that the same approach should become the basis of a National Dairy Development policy. He understood that the success of Amul could be attributed to four important factors. The farmers owned the dairy, their elected representatives managed the village societies and the district union, they employed professionals to operate the dairy and manage its business. Most importantly, the co-operatives were sensitive to the needs of farmers and responsive to their demands. At his instance in 1965 the National Dairy Development Board was set up with the basic objective of replicating the Amul model. Dr. Kurien was chosen to head the institution as its Chairman and asked to replicate this model throughout the country.

The Amul Model

The Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level.

Establishment of a direct linkage between milk producers and consumers by eliminating middlemen Milk Producers (farmers) control procurement, processing and marketing Professional management

The Amul model has helped India to emerge as the largest milk producer in the world. More than 13 million milk producers pour their milk in 1,28,799 dairy cooperative societies across the country. Their milk is processed in 176 District Co-operative Unions and marketed by 22 State Marketing Federations, ensuring a better life for millions.

Cadbury Dairy Milk: How sweet!

By Devina Joshi, afaqs!, Mumbai, March 22, 2011 Section: News Category: Advertising

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In yet another attempt to create an occasion for the consumption of Cadbury Dairy Milk, Ogilvy India has crafted communication that propagates the brand as a preferred option for dessert.
Cadbury Dairy Milk has found yet another occasion to provide consumers with a reason to consume their chocolates - dessert time - when the palate craves for something sweet after a sumptuous dinner.

As is tradition, in most Indian households, something 'meetha' or sweet is offered as dessert after the evening meal. In a commercial for the dairy milk chocolate, Ogilvy India has used this insight to increase consumption of the chocolate in homes, as opposed to impulse purchases only, which seems to be the current trend.

"The objective of the commercial is to tell people to have Cadbury Dairy Milk as a postdinner 'meetha', and enhance the sweet family bonding moments. Having 'meetha' is a practice in most Indian homes," says a Cadbury India spokesperson. The new communication is primarily directed towards homemakers/mothers as they usually make purchases for their homes. Dinner-times are when the homemaker/mother gets to spend quality time with her family. "Having a 'meetha' post dinner not only enhances everyone's mood, but also helps extend the time the mother gets to spend with her family," the Cadbury spokesperson adds. And, since Cadbury Dairy Milk stands for 'collective happiness', being a chocolate to be 'shared', dinnertime was selected as the ideal setting when the entire family sits together. It is a good occasion to share the 'meetha'.

The press, radio, outdoor, digital media, and on-ground activities in malls will support the television commercial, as well. Abhijit Avasthi, national creative director, Ogilvy India, clarifies here that the 'Shubh Aarambh' premise which was conceived in July 2010, will continue to be the thematic route

for the brand, while the dinner commercial is more of a strategic one, aimed at increasing home consumption. "Through this ad, we portray how a Cadbury Dairy Milk chocolate can be a part of one's fun moments with family, and stimulate dinner table conversations in a joyous manner," he says. "Since people usually tend to ask 'meethe mein kya hai' after dinner (what's for dessert?), Cadbury Dairy Milk presents itself as the answer," adds Avasthi. This led to the evolution of its existing tagline 'Kuch Meetha Ho Jaaye' to 'Meethe Mein Kuch Meetha Ho Jaaye'. Sweet Spot? While the execution is found endearing by many in the ad fraternity, the commercial generates a whole host of reactions.

Anirban Chaudhuri, senior vice-president, strategic planning, Dentsu Communications, feels that Cadbury's idea to foray into the Indian consumer's mind as an exciting alternative to traditional sweets, has been an interesting one. The 'Kuch Meetha Ho Jaaye' premise was devised years ago with that intent, and Cadbury has consistently identified occasions to bring home the point, be it celebrations following India's victory in a cricket match, or Pappu finally passing his exams. "The attempt has been to target culturally potent sweet spots," he says. Chaudhuri adds that 'desserts after dinner' is one of those 'sweet spots' that Cadbury's been eyeing for long. "The brand tried launching special dessert flavours in the past, but failed to evoke much response. Now, Cadbury India probably wants to place the 'tried and tasted' dairy milk chocolate, to push forward that occasion. It's a tough challenge," he says. As far as the communication itself goes, Chaudhuri is of the opinion that the commercial falls short of making a compelling enough point to switch to Cadbury Dairy Milk, and lands up becoming a rather sweet exchange of emotions between the 'dadi' (grandmother) and the child.

Madhu Noorani, chief creative planner, Lowe Lintas, loves the use of the insight of how the whole family looks forward to meetha after dinner. Having said that, she feels the execution is too overdone and laboured. "Daughters-in-law or mothers do not behave like that. The dialogues are just a wee bit staged; some of it is too pat. It could have been a much more charming advertisement," she shrugs. Noorani, who has worked on Cadbury years ago, adds from her experience. "I know that this will do well, because the insight is so strong. Yet, how much it will make Cadbury Dairy Milk chocolates a real after-dinner-sweet option, I'm not sure." While Noorani feels this communication is likely to generally push Cadbury Dairy Milk's stand for the 'meetha' thought, she doubts if the dinner table can really serve as another important occasion for its consumption. "Isn't the ice-cream in your freezer a better option? Chocolates are one-off purchases, and frankly, a tub of ice-cream is probably what is large enough to share," she muses. Tags: Cadbury Dairy Milk, Abhijit Avasthi, Anirban Chaudhuri, Ogilvy India, Madhu Noorani