MAN WITH A GOLDEN GUN

ABHINAV BINDRA

PROFILE
- His medal of course. - Calm, poised and sharp nature. - Sophisticated gentleman. - The thinker..Shrewd look. - Power play. - Corporate man

COMPETITION-MEDIA EXPOSURE
MS Dhoni Leander Paes Mahesh Bhupati Jaspal Rana

CURRENT PERCEPTION

SITUATIONAL ANALYSIS
Media Shy

Pompous, arrogant
Boring People not aware about him

OBJECTIVE
.
To create awareness about Abhinav Bindra and his achievements among the Indian public.

Project him to be Versatile.

To establish Abhinav Bindra as a youth icon

STRATEGY
1 2
Media presence through Broadcast, Print and Web.
Generate awareness about philanthropic initiatives and NBD. Build Abhinav Bindras association with youthful brands.

TARGET GROUP
Age group 10 and above

Urban youth

Aspiring Sportsmen

TACTICS
Media presence
Launch of his Book titled "A Shot At History by having a Press

Conference in a Shooting Range in Mumbai. Media Interactions at stores like Crossword, Landmark, etc. Insights to Abhinavs life through interviews with news channels by the co-author of the book Rohit Brijnath who is also a renowned sports journalist. Appearing on Talk Shows like Simi Selects India's Most Desirable on Star World Appearance on game show KBC. A shooting game launched by ABF on Facebook Get him to write a coloumn on sportstar about

Tactics
Philanthtropic initiatives and NBD
Highlighting Abhinav Bindra Ace Public

Schools(ABAPS) and Abhinav Bindra Foundation as vehicles for Aspiring shooters to achieve their dreams. Conduct competitions for ABF athletes in association with the various sporting federations to give exposure and help to handle pressure and competitive situations. ABF will provide career options and opportunities to athletes who retire after a successful sporting career.

TACTICS
Association with youthful brands.
To build Abhinav Bindras association with youthful brands like PETA.
Mountain Dew, Nike, Crizal

EVALUATION