FAST AdMomentum

Protect and extend

your online advertising
revenues.
FAST AdMomentum™
The FAST AdMomentum advertising and search monetization
solution gives media companies the control and independence
needed to protect and extend online advertising revenues.
The explosion of search-based advertising appears
to be a force-multiplier for media companies. With
a few clicks, any online destination with proprietary
content and an established audience can run con-
textual ads from Google, Yahoo or MSN and make
some easy money. But as the “big three” continue
to morph from portals into content aggregators,
from search providers into advertising agencies, they
are becoming less of a friend and more of a foe to
today’s media companies.
If you are planning to outsource your search-based
or contextual ad delivery to a third-party advertising net-
work, you may be putting your competitor’s hands
on the next major growth lever for your business.
Without direct control over your advertisers and
your network, you are at the mercy of a third-party’s
model, margins and monetization. But how can you
compete on your own?
Enter FAST AdMomentum, the advertising and
search monetization solution that gives media com-
panies the control and independence necessary to
compete and survive in today’s search-driven world
of online advertising.
Gain Control & Flexibility
Outsourcing search-based ad delivery seems like the
right decision for most media companies because
it is cost-prohibitive to build a home-grown ad
network. FAST AdMomentum solves this problem
by providing an end-to-end, white-labeled search
and monetization platform that can be implemented
seamlessly and integrated with your existing online
services. Now you can deliver your own branded
experience to advertisers and agencies and enjoy
newfound flexibility and options such as query and
context-based ads, multiple ad formats, various ad
targeting methods and rich, back-office tools.
Increase Revenue & Profit
When you place a third party in control of your
search and contextual advertising, you only receive
a small cut of the revenue generated by your users’
clicks and conversions. FAST AdMomentum puts
100% of your search-driven ad revenue back in your
pocket and lets you optimize your ad network to
boost profits. Drive higher page yields by utilizing the
configurable revenue engine with support for multiple
ad models including auction, CPC, CPM, CPA and
paid inclusion – all within ad inventory that you can
slice and dice to meet your business needs. Go even
further by triggering ad delivery based on your users’
registered profiles or location to increase clicks and
yield.
Exploit Your Assets
A key drawback of relying on a third-party ad net-
work is its “one-size-fits-all” search relevancy, which
cannot be tuned to exploit your core asset: content.
FAST AdMomentum is built upon the industry’s most
powerful, scalable and flexible search and informa-
tion access platform, FAST ESP. As a result, you can
get more out of your content by tuning the search
relevancy to deliver meaningful, contextual ads, lead-
ing to greater performance and satisfied advertisers. FAST™
www.fastsearch.com
Syndicate & Expand To Other Channels info@fastsearch.com
Building your own ad network to tap the growing Regional Headquarters
performance advertising budgets of clients and ad
The Americas
agencies is just the beginning. With FAST AdMo- +1 781 304 2400
mentum, you can also extend your reach to affiliate
Europe, Middle East
sites and other small local advertisers using built-in
& Africa (EMEA)
syndication tools, and to alternate channels such as +47 23 01 12 00
mobile and IPTV through the out-of-the-box multi-
Japan
channel integration. +81 3 5511 4343
Asia Pacific
+612 9929 7725
© 2007 Fast Search & Transfer ASA.
All rights reserved.
Fast Search & Transfer, FAST, FAST
ESP, and all other related logos and
product names are either registered
trademarks or trademarks of Fast
Search & Transfer ASA in Norway, the
United States and/or other countries.
All other company, product, and
service names are the property of
their respective holders and may be
registered trademarks or trademarks
in the United States and/or other
countries.
SOL.042.P.01.013107