PERCEPTUAL ERRORS

AGENDA
What is perception? Factors influencing perception Types of perceptual errors

Effect of perceptual errors in the

organization

Perception A process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.
- Stephen Robbins

 Derived from the latin word

percepio
Our sensory experience of the

world around us
Includes five senses

Factors that influence Perception

FACTORS IN THE PERCEIVER ATTITUDES MOTIVES INTERESTS EXPERIENCE EXPECTATIONS

FACTORS IN THE SITUATION TIME WORK SETTING SOCIAL SETTING

PERCEPTION

FACTORS IN THE TARGET NOVELTY MOTION SOUNDS SIZE BACKGROUNDS PROXIMITY SIMILARITY

Types of Perceptual Errors:

Stereotyping Self fulfilling prophecy Halo effect Projection

Contd Implicit personality theory

Contrast effect

Primacy

Contd
Recency

Selective perception

Prejudice

Effects of Perceptual Errors: Employment interview

Performance expectations Ethnic profiling Performance evaluation

Contd
Employment effort

Employment loyalty

Hiring of employees

Fast Food Restaurant Case:

An employee fired was fired despite her

hard work Acc to the employee, the employer discriminated her on ethnic background Acc to the employer, the employee was not productive Wrong perceptions from both the sides Issues on both the sides Analyzed the issues and then sorted out the issue

THANK YOU