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You Are Rere" You Are Rere"

Why Soclal Moblle MarkeLlng ls LssenLlal Lo


?our 8uslness (uomlnaLe ln Local Search)
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
Dse PashLag
,2,5oenlx
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
Dse PashLag
eoso2o
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
,99 0'Brlen ,99 0'Brlen
LC MlnL Soclal
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
,99 0'Brlen ,99 0'Brlen
LC MlnL Soclal
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
,99 0'Brlen ,99 0'Brlen
LC MlnL Soclal
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
eoso2o eoso2o
[gee-on-so-moeJ
eographlcally LargeLed moblle
soclal medla markeLlng
W lnLegraLes onllne offllne
markeLlng
W lmproves cusLomer experlence by
offerlng enhanced conLenL
W Cffers 8uslness Cwners beLLer
Lracklng/analyLlcs of markeLlng
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
31%
34%
40%
45% 45%
18%
20%
21%
24%
27%
25%
26%
30%
32%
33%
34%
37%
40%
45% 45%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010
Hispanic White African American Asian
Smartphone Penetration
,80 % of population, 2009-2010 demographic trend
5nurcc: :-8549

$2,r95one 0se ,s 1,en 0ff $2,r95one 0se ,s 1,en 0ff


Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
$e,rces on oblle 0evlces $e,rces on oblle 0evlces
Nonsearch eng|ne quer|es
(Iacebook Cra|gs||st)
Loca| bus|ness searchers
us|ng soc|a| networks
Search eng|ne quer|es
9
22
9
( us|ng Iacebook93)
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
e,rly All consu2ers (97 ow 0se e,rly All consu2ers (97 ow 0se
0nllne edl, 9o $o5 Loc,lly 0nllne edl, 9o $o5 Loc,lly
W Source hLLp//wwwblakelseycom/ompany/ress8eleases/100310nearlyAllonsumersnowDseCnllneMedlaLoShopLocallyasp
Steve Heideman | Mint SociaI | Geo-SoMo facebook.com/mintsociaI | {@Mint_SociaI} |
www.mintsociaI.com
oole ,5s oole ,5s
988000 redes|gned re
|ndexed SLC opt|m|zed
webs|tes
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
90 of customers are
us|ng Goog|e Maps to
f|nd |oca| bus|nesses
8U1
oole ,5s oole ,5s
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
Less than 7 of
8us|nesses have
c|a|med the|r ||st|ng!
oole ,5s oole ,5s
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
oole ,5s oole ,5s
0 of Goog|e Maps
Searches are on
Mob||e Dev|ces
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
oole 7 P,c" oole 7 P,c"
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
$9e5 < cre,9e , Proflle $9e5 < cre,9e , Proflle
0ocu2en9 0ocu2en9
W onslsLency across
local llsLlngs
W SynLax ls lmporLanL
le hone # (xxx) xxxxxxx or
xxxxxxxxxx
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
$9e5 2< cre,9e Proflles $9e5 2< cre,9e Proflles
W Local LlsLlngs(excepL oogle
lacesmore on LhaL ln a
mlnuLe)
W hoLo
anoramlo
lcasa
lllckr
W vldeo
?ouLube
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
$9e5 < Pos9 eo $9e5 < Pos9 eo--1,ed con9en9 1,ed con9en9
W hoLos
keyword opLlmlzed
examplemounLalnblklng
sedonaaz[pg
SpllL lmages up beLween phoLo
sharlng slLes
Map Lo your corporaLe
addressexacLly Lhe same as
your offlce address
W vldeo
?ouLube geoLagglng
W 8log osLs
osL Mapper open graph apl
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
$9e5 4< cre,9e or cl,l2 $9e5 4< cre,9e or cl,l2
oole Pl,ce P,e oole Pl,ce P,e
W Same as oLher local
llsLlngs
W rab a few geoLagged
phoLos from each
phoLo slLe
W rab aL leasL 1 geo
Lagged vldeo from
?ou1ube
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
$9e5 6< e9 Revlews $9e5 6< e9 Revlews
W 8e 8emarkable
W Make lL easy uL dlrecL
llnks on your webslLe for
revlews C8 Dse a servlce
llke usLomer Lobby
W Cffer lncenLlves Lo
cusLomers LhaL posL a
revlew/check ln
lree lfL
off nexL purchase
CLher ldeas?
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
$ocl,l ,nd oblle 0sers $ocl,l ,nd oblle 0sers
.,re lnfluencers .,re lnfluencers
Consumers who use soc|a| networks and smartphones
wr|te rev|ews
In the past 30 days
0 have subm|tted between 2 and S kev|ews
#reaL lood aL a
reaL rlce"
#reaL lood aL a
reaL rlce"
#Solld value" #Solld value"
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
1op 8esponslblllLles for Local
kespond to quest|ons and comp|a|nts81
Spec|a| offers promot|ons and events78
Company photos
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
'lslblll9y ul9l5ller Effec9 'lslblll9y ul9l5ller Effec9
Jebs|te
(SLC and C)
Content
Lng|ne
V|ews
1|me
Aud|o
V|deo
hoto
k
Art|c|es
rof||es
Docs 1
8|ogs
con9en9 con9en9
Proble2 Proble2
;|kcom I||p + Geo1ag + Synd|cat|on
Lasy easy (|emon squeezy)
?
Mob||e + hoto + Geo1ag AutoSynd|cat|on
+ +
?
con9en9 con9en9
Proble2 Proble2
8|ogs + Status + Geo1agged hoto
Mass|ve Soc|a| Ment|on
+
+ +
?
con9en9 con9en9
Proble2 Proble2
Cther eop|e's Content
CC
?
con9en9 con9en9
Proble2 Proble2
n9er,9ln 0ffllne/0nllne n9er,9ln 0ffllne/0nllne
,re9ln ,re9ln
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
;k + kev|ews + 1est|mon|a|s
Cred|b|||ty kank|ngs
(|oca| search dom|nat|on)
+
Cff||ne Cn||ne
?
con9en9 con9en9
Proble2 Proble2
M|crosoft 1ag
Ever seen one of 9ese7 Ever seen one of 9ese7
;k Code
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
Row 0o qR codes Wor7 Row 0o qR codes Wor7
Sends Lo a web page a locaLlon a vldeo vard and oLhers
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
qR code $9,9s qR code $9,9s

Pave seen or heard of C8 odes


Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
qR code $9,9s qR code $9,9s

Pave scanned a C8 ode


wlLh a smarLphone
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
qR code $9,9s qR code $9,9s

C8 ode led Lo purchase of a


producL or servlce
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
Ex,25les of qR code ,re9ln Ex,25les of qR code ,re9ln
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
$or9 codes $or9 codes
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
Row do $or9 codes Wor7 Row do $or9 codes Wor7
W1exL #L?WC8u" Lo shorL
code
W9 Cpen 8aLes
Wlmmedlacy (drlves acLlon)
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
$or9 code ,re9ln de,s $or9 code ,re9ln de,s
WSldewalk Slgns for resLauranLs
Woupons
Wuellver onLenL
WLlnks Lo D8L
W8uslness onLacL lnfo
WCS lree Cffers
WCn 8eal LsLaLe lor Sale Slgns
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
0esln Reco22end,9lons 0esln Reco22end,9lons
ross 8rowser ueslgnno llash! !query or P1ML SS
xP1ML
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
Know , co25,ny Know , co25,ny
3larled a 8|og
wr|les Posls
Creales Prol||es
3yrd|cales Corlerl
Creales NeW Corlerl
.9,9 e9s resul9sl
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
arLnershlp oals for Measurlng 8esulLs and 8Cl
1 lncrease soclal menLlons and creaLe lnbound llnks Lo your
webslLe
lmprove local keyword ranklngs for your Lop landlng pages
3 lncrease Lrafflc Lo your webslLe
4 8ulld an onllne communlLy Lhrough soclal medla markeLlng
reaLe lnqulrles for your brand
Soclal Medla ln AcLlon kCI
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
|an for Success
wwwM|ntSoc|a|com
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
CuesLlons?
Matt O'Brien | Mint SociaI | facebook.com/mintsociaI | @Mint_SociaI | @BIogster | MintsociaI.com
%n gct thc Enhanccd Cnntcnt fnr thIs
PrcscntatInn 5can thc QR Cndc:
MaLL C'8rlen [8logsLer MlnLSoclalcom

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