Presented by…

ANKITA JAIN
DISHA MAHAJAN
HITALI MAKKAR
INDRANIL BHOWMICK
AMBESH KUMAR SRIVASTAVA
ASHISH SHARMA
 Difference between
Younger Generation &
Gen
Older Generation Gen
Y O

• More comfortable with • Not comfortable with

the use of technology the use of technology
• They want to solve • They rely on the
any problem with the traditional ways to
involvement of solve a problem
technology • Traditional as they
• Look for constant feed want annual reviews
back & recognition
 Characteristics of the
Gen Y
• Financially smart decision makers
• Maintain the work-family balance
• Change is life
• Ongoing learning
• High expectations on self as well as
on the employer
• Goal oriented
• Immediate responsibilities
The new trend set by gen
Y
 CHANGING DEMOGRAPHIC
AND PSYCHOGAPHIC
PROFILE OF URBAN INDIAN
YOUTHOLD GENRATION VS
GENRATION Y
Comfort with technology
Management style
Financial smartness
Balance between family and work life
Ageing factor
Loyalty towards firm
Self expectation
Expectations from employer
Immediate responsibility
Goal oriented
PLACE
 ADVERTISIN
G

Televisio
Newspape Health
n
r Clubs
SALES
PROMOTION/PROMOTION
AL SCHEMES
 MARKET SURVEY

Objective- To study the

Dimensions consumer behavior

• Desire Of Consumer
• Features, a Consumer
Wants in a T-Shirt
• Disposable Income
• T-Shirt Preference
• Purchase Preference-
Organized/unorganize
d retailer
 Product
Development
Different Age Groups :
For Teenagers (13-21) –any
comment or slogan or Either Embossed or Plain
jargon
For middle Youth-A Couplet
Picture may Suite

Size Of the T-Shirt (Small, Price Determination as per

Medium or Half Sleeves etc.) the Quality & Income Level
Work upon 4p’s-Properly introduce it to the
customers.
 Allocate the product according the demand pattern
 Try to place it into the nodes and links of the
consumer
 Develop a sound distribution channel to avoid
shortage of goods in market
 Motivate consumers to buy more and provide such a
quality that they buy it again
 And yes consider there feedbacks and renovate your
product according there wants
 Try to get more and more feedbacks
 Analyze feedbacks and jot down major
problems
 Check that those feedbacks are relevant and
achievable
 As feedbacks tell us what new changes dose
the consumers are likely to see in the products
 Check if is there any social, economic,
political, personal of functional risk associated
with the product
 Is the product attributes are beneficial to
consumers or not