Documente Academic
Documente Profesional
Documente Cultură
CONTENT
Introduction History
Profile
Categories Interest
Collections
Research work Mood board
Inspiration board
Color board Swatch board
INTRODUCTION
KAZO is a young international brand that has made its
way into the centre of the fashion industry within a short span of time. The main asset of the collections is that it is highly affordable which enables customers an access to the latest designer wear, giving a chance to every woman to feel great in her skin, right to her soul. Kazo eptimosis elegance,comfort style. It has developed its unique outlook in fashion with the various use of its signature colours like,royal blue,red,grey,black. Generally floral motifs are used in garments of kazo.silhouettes of kazo are comfortable and they form an integral part of anybodys wardrobe.
HISTORY
Launched: Kazo was launched on 07.07.07 Target: Kazo came into being with the aim of amalgamating
creative international trends and fashion at a value that would suit the requirements of todays youth. About KAZO: The garments designed are phenomenally fashionable with high wear-ability, offering affordable high street fashion thats practical too. Giving every woman a chance to feel great in her skin, right to her soul, Kazo launched its first store in India on 07.07.07. As of now, Kazo has 16 EBOs and franchisees, 6 SIS arrangements with 16 MBOs in premier malls and streets in A class cities across India. We established our presence in international markets by launching operations in Amsterdam in October 08 which has been accepted very well by our European clients.
phenomenally fashionable with a high wear ability and practicality quotient. We have set up design studios in Spain, Paris, London, Milan and also we have a very huge design studio in Delhi. The Kazo Designers follows the major fashion runways of Milan, Paris, London where the genesis of the seeds of inspiration takes place and the collection conjoined which confirms that Kazo is no behind any International Brand. Kazo is a young brand and has launched its first showroom in India on 07.07.07. In such a span of one and half year we opened 18 stores in pan India and One in Amsterdam, that shows the brand has been developed so fast that its always compared with the biggest brands like Zara, Mango, Promod in India. BUSINESS STARTED FRANCHISEE STARTED 2007 2009
18
2
INTEREST
Accessories
Hand bags
Footwear
CATEGORIES
WOMENS WEAR
Tops
Tunics Style tip
Glamour
MENS WEAR
Shirt
Jeans
Trouser Coats
2009
KAZO has launched its new autumn/winter 09 collection for
women. The line has a modern feel and the designs are versatile. KAZO, which is an affordable range, has chosen a trendy style.
colorful sweatshirts, fitted trousers, hooded jackets, wide sleeved blouses, washed denim jeans, chiffon printed dresses, cropped pants and jersey dresses. The collection has been tailored using soft fabrics. Some of the colors used are Aubergine, Winter Raspberry, Mustard, Strong Mauve and Pacific Green which add spunk to the clothes.
2010
2010
Kazo introduces the new 2010 autumn winter
collections. The new collection includes one piece garments for evening wear. The collection has been tailored using soft and supple fabrics so that it can fit to the body and can make it feel comfortable. Most of the colors used are black and blue.
2011
COLOURS USED
Grey
Royal blue
Black
Red
COLOR BOARD
SIGNATURE BOARD
Kazo gives comfort, style, trendy feel to the body. It provides the unique style range to the fashion with different variations. The exciting signature colour they use in their feminine fabric is blue, grey, black etc.which are very warm and comfortable. Kazo collection revolves around the luxurious ethnicity with raw silk, rich and fully covered sequins, embellishment adding glamour to the collection.
MOOD BOARD
Mood board depicts all the colors that kazo brand
have in their garments. Mood board is just the collection of all the materials.
RESEARCH WORK
The research has been done on kazo fashion brand.
brand on which they work. we have researched on silhouettes, accessories, collections etc
INSPIRATION BOARD
We have taken kazo brand basically colour used in this brand is Black, Grey, Royal blue and Red. We have choosen Royal colour which depicts Royalty, Integrity. Power etc We are inspired from a Peacock as we know that it is a colourful bird but we have choosen only Royal blue colour from it.
FABRIC BOARD
These are the swatches of the fabric which we have in our collection of 2012 for kazo.
2012
Specification of a garment: Cost per SAM:- 60min GSM rate:- 120 Cost of buttons: Rs 3 per gm Cost of belt:- Rs 250/-
SPEC SHEET
Front shoulder:- 3 Back shoulder:- 3 Front neck width:- 4 Back neck width:- 4 Front neck depth:- 5 Back neck depth:- 5 Front armhole:- 6 Back armhole:- 6 Bust:- 30 Waist:- 24 Front bottom hem:- 27 Back bottom hem:- 27 Length:- 30 Sleeve length:- 22 Sleeve hem:- 7
Accessories:- Belt
Specification of a garment: Cost per SAM:- 55min GSM rate:- 130 Cost of buttons:- Rs 3 per gm Cost of a belt:- Rs 275/-
SPEC SHEET
Front shoulder:- 3.5 Back shoulder:- 3.5 Front neck width:- 3 Back neck width:- 1.5 Front neck depth:- 3 Back neck depth:- 1.5 Front armhole:- 6 Back armhole:- 6 Bust:- 32 Waist:- 24 Front bottom hem:- 27 Back bottom hem:- 27 Length:- 30 Sleeve length:- 23 Sleeve hem:- 7
Accessories:- Belt
Specification of a garment: Cost per SAM:- 45 min GSM rate:- 150 Cost of buttons:- Rs 2 per gm Cost of belt:- Rs 300/-
SPEC SHEET
Front shoulder:- 3.4 Back shoulder:- 3.4 Front neck width:- 4.5 Back neck width:- 1.5 Front neck depth:- 3 Back neck depth:- 1 Front armhole:- 6 Back armhole:- 6 Bust:- 30 Waist:- 24 Front bottom hem:- 26 Back bottom hem:- 26 Length:- 30 Sleeve length:- 6 Sleeve hem:- 10
Trims: Button
Specification of a garment: Cost per SAM:- 45 min GSM rate:- 150 Cost of buttons:- Rs 3 per gm
SPEC SHEET
Front shoulder:- 6 Back shoulder:- 6.5 Front neck width:- 5.5 Back neck width:- 5.5 Front neck depth:- 4 Back neck depth:- 3 Front armhole:- 7 Back armhole:- 7 Bust:- 32 Waist:- 26 Front bottom hem:- 27.5 Back bottom hem:- 27.5 Length:- 30
Fabric cost:- Rs 500\metre Fabric used:- Cobra Dobby Colour:- Royal blue
SPEC SHEET
Front shoulder:- 3 Back shoulder:- 3 Front neck width:- 9 Back neck width:- 9 Front neck depth:- 3 Back neck depth:- 3 Front armhole:- 6 Back armhole:- 6 Bust:- 30 Waist:- 24 Front bottom hem:- 26 Back bottom hem:- 26 Length:- 30 Sleeve length:- 15 Sleeve hem:- 8
Fabric cost:- Rs 250\metre Fabric used:- Cobra dobby Colour:- Red, Blue
Accessories:- Belt
Specification of a garment: Cost per SAM:- 35 min GSM rate:- 180 Cost of belt:- Rs 350/-
SPEC SHEET
Front shoulder:- 3 Back shoulder:- 3 Front neck width:- 7 Back neck width:- 7 Front neck depth:- 3 Back neck depth:- 3 Front armhole:- 6 Back armhole:- 6 Bust:- 30 Waist:- 24 Front bottom hem:- 27 Back bottom hem:- 27 Length:- 30 Sleeve length:- 7 Sleeve hem:- 8
REFERENCES
www.google.com
www.kazo.co
www.wiki.com
THANK YOU