6 STEPS TO NFOGRAPHC

SUCCESS
Oli Archibald

THE PROCESS
Ideas Cutreach
kesearch]
Des|gn
kev|ew
drafts
ub||cat|on
ost
pub||cat|on
THE DEA
THNK ABOUT TARGET NCHE(S) AND LNK
ACQUSTON

'8
8 the 8tory worthy of an infographic format, or better a8 an article?
Now I'm interested
in potatoes!
OUTREACH
NFOGRAPHCS WLL GET ME LNKS!!? LET'S MAKE
ONE!
Not 8o fa8t. Pitch the idea before you even think about de8ign
RESEARCH/DESGN
ESTABLSH WHAT YOU WANT FROM YOUR
DESGNER
Co8t8? How many revi8ion8? Do they provide re8earch a8 well a8 de8ign?
How long i8 the turnaround?

F YOU HA'E NO DESGNER, CHECK OUT DRBBBLE

There'8 a myriad of infographic8 de8igner8 out there waiting to be hired
RE'SON

GET NPUT FROM YOUR TEAM (AND CLENTS)

Second opinion8 will help you 8ee thing8 you may have overlooked
Thi8 i8 great,
but can we lo8e the Nazi'8?

SEND DRAFTS TO THE EDTOR

Great for tran8parency and building relation8hip8
PLACEMENT

HOW TO DEL'ER THE FNSHED PRODUCT?

Mo8t high authority 8ite8 won't accept an embeddable code, but it'8 worth a try
Either way, make 8ure the link i8 there upon publication for 8craping
or
POST-PUBLCATON

W hase up scraped and un|que|y repub||shed ||nks

W ub||sh on your own b|og
W Subm|t to |nfograph|cs s|tes
W Use your k team
W 1ap up o|d contacts
W ontact your ||st of cred|ts?
W reate a #hashtag
NOW WHAT?

WHO'S LNKNG?
Original Source
Scraped
Submitted to infographic 8ite8
Winning on 8ocial
Check who'8 linking back Are they linking to you a8 well a8 the original 8ource?

DON'T FORGET GOOGLE MAGE SEARCH

Find work on the web u8ing Google image 8earch
Forget TinEye, it 8uck8!
SEE WHO'S UNQUELY REPUBLSHED YOUR
WORK.
.and make 8ure they link back to you too

SUBMT WORK TO NFOGRAPHCS STES

There aren't many out there, but 'i8ually i8 awe8ome
oIIowed Iink!

PUBLSH T ON YOUR OWN BLOG

mplement an embeddable code
Get your team to 8hare it via 8ocial Make u8e of paid Stumble8 and promoted Tweet8

THANK YOU FOR LSTENNG