AGE GENDER MAIN MEDIUM 20 21 19 20 21 20 21 20 21 20 21 21 20 21 21 20 19 21 20 20 21 21 20 21 21 20 21 20 21 20 M F F F M M F M M F M F M M F F F M M M F F F F F M M M F F INT INT TV TV INT INT INT TV INT INT TV INT INT TV INT INT

RADIO INT INT INT INT INT INT TV RADIO TV INT INT TV TV

TIME INTEREST HOURS N N E N E LN N N N E E E E E LN N N LN N N N LN LN N LN N N N N E EDU EDU ENT ENT ENT EDU EDU ENT EDU EDU ENT EDU ENT ENT EDU EDU ENT EDU EDU EDU EDU EDU EDU ENT ENT ENT ENT EDU ENT ENT 4 4 2 2 4 4 3 3 5 4 4 5 4 3 3 4 2 4 5 4 3 3 4 2 2 3 4 5 3 3

MONEY 1500 500 500 500 2000 1500 1000 500 2000 1500 500 1500 1500 1000 1000 1000 500 1500 1500 1000 1000 1000 1000 500 500 500 1000 2000 500 500

EFFECTIVENESS MOVIES TV TV TV TV TV TV BB TV TV TV TV TV BB TV TV TV RADIO TV BB TV TV TV BB TV RADIO TV TV TV TV TV A H R R H H H A A R A H H H H R C A A A R R C C C A H H H C

NEWS Y N N N Y Y N N Y Y N N N N Y Y N Y Y Y Y Y N N Y N Y N N N

1 2 3 4 5 6

Column1 Mean 3.5 Standard Error 0.171203 Median 4 Mode 4 Standard Deviation 0.937715 Sample Variance 0.87931 Kurtosis -0.7656 Skewness -0.13442 Range 3 Minimum 2 Maximum 5 Sum 105 Count 30

Column1 Mean 3.5 Standard Error 0.171203 Median 4 Mode 4 Standard Deviation 0.937715 Sample Variance 0.87931 Kurtosis -0.7656 Skewness -0.13442 Range 3 Minimum 2 Maximum 5 Sum 105 Count 30

z-Test: Two Sample for Means 20 4 Mean 20.44828 3.482759 Known Variance 1.5 2 Observations 29 29 Hypothesized Mean Difference 0 z 48.8351 P(Z<=z) one-tail 0 z Critical one-tail 1.644854 P(Z<=z) two-tail 0 z Critical two-tail 1.959964

t-Test: Paired Two Sample for Means Variable 1 Variable 2 Mean 20.43333 3.5 Variance 0.391954 0.87931 Observations 30 30 Pearson Correlation 0.146843 Hypothesized Mean Difference 0 df 29 t Stat 88.47769 P(T<=t) one-tail 3.89E-37 t Critical one-tail 1.699127 P(T<=t) two-tail 7.78E-37 t Critical two-tail 2.04523

1 2 3 4 5 6 More

Frequency 5 9 11 4 0 0

Histogram
15 Frequency 10 5 0 2 3 4 1 5 6 More Frequency

20 0.142724 Mean 20.44828 Standard Error 0.117299 Median 21 Mode 21 Standard Deviation 0.631676 Sample Variance 0.399015 Kurtosis -0.38319 Skewness -0.70577 Range 2 Minimum 19 Maximum 21 Sum 593 Count 29 Largest(1) 21 Smallest(1) 19 Confidence Level(95.0%) 0.240277

INT INT INT INT INT INT INT INT INT INT INT INT INT INT INT INT INT INT INT RADIO RADIO TV TV TV TV TV TV TV TV TV

CATEGORY FREQUENCY INT 19 RADIO 2 TV 9

FREQUENCY

TV 30%

RADIO 7%

INT 63%