http://humanresources.about.com/od/involvementteams/a/twelve_tip_team.html http://www.teambuilding.co.uk/Forming_Storming_Norming_Performing.html http://humanresources.about.com/od/involvementteams/a/twelve_tip_team.htm http://www.lc.unsw.edu.au/onlib/pdf/reflective.pdf 1. Introduction to the plan PEER REVIEW IMPROVED VERSION SUMARRY OF CHANGES ...

2. An Executive Summary 2.1 Current Position 2.2 Key Issues/Challenges 3. Organisation Vision, Mission & Values 4. Marketing Vision & Mission 5. Situation Analysis 5.1 Customer Touch Points 5.2 Learnings from Last Year 5.3 An Overview of Today s Market 5.4 Current Target Markets 5.5 Current Audiences 5.6 SWOT Analysis 5.7 Competitor Research 5.8 Internal Departmental Relationship Analysis 6. Assumptions 7. Organisation and Marketing Objectives 7.1 Short Term (1-3 Years) 7.2 Medium Term (3-5 Years) 7.4 Long Term (5 plus Year) 8. Resource and Budget Requirements 8.1 Resource breakdown 8.2 Budget Breakdown 9. Activity Plan 9.1 Marketing Mix 9.2 Campaign Management

9.3 Display Advertising 9.4 Social Media 9.5 Any Other Activities e.g. Radio Advertising etc 10. Tracking and Evaluation 11. Appendix