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Organizing Identity
Group 4 Presentation

Outline

Introduction & Methodology The Experiment and Analysis Results and Model Relations to theory

Introduction & Methodology

Experiment

Drop money and other variables Subjects: 30 individuals Setting: Campus- University of Warwick Objective: Observe behaviours and norms Factors observed: Morality; Gender; Group vs. Individual

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People are going to behave, however the social norms permit, and beyond that Max Cannon

The chase

Transcript: S1: [OH!] She drops it! She drops it!

Location: Library Variable: Cash 20 note

The gloves

Transcript: S1: Those are your gloves !! Location: Cost-Cutter

Variable: Pair of Gloves

The group

Transcript: OH! Only 1! Location Warwick SU Variable: Wallet with 1 coin

The runaway

S1: Why didnt you return it to that girl? S2: WHY? Ill [Just] keep it! Location: Bus Stop
Variable: 5 note

O1: Can I have my money back? S2: I saw the other girl drop it. O1: No, its mine!

The ignored

Transcript: O1: No one cares !! No one Cares !! Location Warwick SU Variable: Empty Wallet

So how about the majority

Well, the majority

General Results
3% 21%
People returning the variables People keeping the variables

76%

Gender specific results/ Females

27% 73% Keeping Returning

Gender specific results/ Males

14% Keeping Returning 86%

Based on a 30 subject sample

The Model

Social setting Norm interruption: Dropped Object

Return Object

Accomplishment

No reaction
Remorse Keep Object

Joy

Deviations of the model might appear at a group level

And what do the academics say

For

a norm to be perpetuated, it is not necessary for the majority to believe it, but only for the majority to believe that the majority believes it(Berkowitz, 2003)

Individuals often adopt a bystander role by passively accepting (mis)perceptions of the status quo rather than actively intervening to change it( Berkowitz, 2003).

The end...

People are going to behave, however the social norms permit, and beyond that Max Cannon

Thank you. Any question?