Framework includes:

1 week Main Topic for discussion (ex health/healthy living) Sub-topics for each (losing weight in a healthy way; going green; organics, etc) How would you like fans to contribute as far as viral marketing is concerned (upload photo/videos, tag Create fun with your fans: Are you going to have some sort of contest or anything that will reward fans Type of game/contest Mechanics o How to join o Prizes o Announcement of winners o How are prizes going to be claimed? o Will prizes be forfeited should there be a delay on claiming? Will this game/contest vary on a monthly weekly/basis/quarterly/yearly basis? How are you going to spread the word to fans and will-be fans? How can you encourage fans to join and get their friends to join as well? Will there be a monthly fan meet-up/event at SHM/BRR?

You need to make your topic calendar na ka so that you can think ahead of the possible topics that are interesting in Hope this helps

ncerned (upload photo/videos, tag their friends in their uploaded materials, contribute their own insights and/or invite their friends to contribut st or anything that will reward fans in return? If so, how?

terly/yearly basis? join as well?

ossible topics that are interesting in order to keep the ball rolling. For now you can start on a weekly basis.

d/or invite their friends to contribute as well, etc.

Social Media Framework

Daily Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Online channels Marketing Mechanics Prizes Prize redemption BRR

Main Topic (Materials needed)

Sub-topic (Materials needed) Campaign Strategies Fun/Contest

amework
SHM

Social Media Framework

Weekly Main Topic (Materials needed) Week 1 Week 2 Week 3 Week 4 Sub-topic Week 1 Week 2 Week 3 Week 4 Campaign Strategies Online channels Marketing Fun/Contest Mechanics Prizes Prize redemption BRR

ramework
SHM

Measuring Social Media Succ

Social Media KPI Expected guest posts # of new fans acquired Fans retention June Target Actual Target July Actual Target Aug

ing Social Media Success

Aug Actual Target Sept Actual Target Oct Actual Target Nov Actual Target Dec Actual

Benchmarking

Number of FB fans FB traffic Twitter followers Digg links Delicious bookmarks referrals from social media sites

Creation of acct. until May '10

June

Make a note of the obvious numbers

Analysis Weekly Monthly

July

Aug

Sept

Oct

Nov

Dec