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THIRD YEAR M.B.A 2009-2010 K.S SCHOOL OF BUSINESS MANAGEMENT GUJARAT UNIVERSITY AHMEDABAD-380009
CERTIFICATE
This is to certify that members of group of Third year M.B.A. of K.S School of Business Management and Research have
successfully completed their feasibility report on AMUSEMENT PARK for the academic year 2009-2010 and have duly submitted to the institute.
ROLL NO.
NAME
3003 3015 3030 3032 3033 3034 3036 3055 3060 3062 3101
JIGAR BHAVSAR SACHIN DARJI KRUPALI MANANI HARSHIL MEHTA KHUSHBU MEHTA KRISHNA MEHTA DHAVAL MESURANI RISHIT PATEL DHRUMI SHAH HELI SHAH RACHANA KHANDHAR
INDEX
SR. NO. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
PARTICULAR ACKNOWLEDGEMENT PREFACE WHAT IS FEASIBILITY REPORT? AMUSEMENT PARK PEST ANALYSIS LEGAL DOCUMENTS PLANT LAYOUT 7 P'S OF SERVICES HR FEASIBILITY MARKETING FEASIBILITY FINANCIAL FEASIBILITY SWOT ANALYIS CONCLUSION BIBLIOGRAPHY ANNEXURE
ACKNOWLEDGEMENT
This project has given us a tremendous opportunity to enhance our knowledge and skills. So With the deep sense of gratitude, our group expresses heartfelt regards to the director of K.S School of Business Management, Dr. Sarla Achuthan, who gave us a valuable opportunity towards practical training.
We are indebted to our project guide Mrs. Bindya Soni for providing constant support and unceasing guidance throughout our feasibility on AMUSEMENT PARK
We acknowledge the contribution of all our faculties and all those who have directly or indirectly offered timely help and encouraged us throughout our project.
Last but not the least all the people whom we surveyed and whom we met for our report deserve our sincere thanks for their cordial co-operation and for sparing their valuable time.
PREFACE
Practical knowledge is like a candle that leads to the way through the dark passages of ignorance This saying has played a vital role and has guided us throughout the report. The purpose of preparing this report is to get an idea about how an individual has to plan each and everything before starting a new venture. This practical training develops awareness in students about the difficulties and challenges of business world. Knowledge is power and ideas that rule the world The preparation of this report is a part of practical studies in MBA. In order to fulfil these objectives we have come up with the team effort presenting an in depth feasibility report on AMUSEMENT PARK this report had provided us with an opportunity to get a glimpse of the working of AMUSEMENT PARK. We have put in our efforts and tried our level best to present this report based on our research.
A feasibility study is a process designed to determine the difficulty in carrying out a designated task. Generally, a feasibility study precedes technical development and project implementation. In other words, a feasibility study is an evaluation or analysis of the potential impact of a proposed project. Five factors to be taken care off in feasibility report Technology and system feasibility Technological feasibility is carried out basically to determine whether the company has the capability in terms of software, hardware, personnel and expertise to handle the completion of the project. Economic feasibility Economic analysis is the most frequently used method for evaluating the effectiveness of a new system. More commonly known as cost/benefit analysis, the procedure is to determine the benefits and savings that are expected from a candidate system and compare them with costs. If benefits outweigh costs, then the decision is made to design and implement the system. Legal feasibility
Determines whether the proposed system conflicts with legal requirements e.g. data processing system must comply with the local Data Protection Acts. Operational feasibility Is a measure of how well a proposed system solves the problem, and takes advantages of the opportunities identifies during scope definition and how it satisfies the requirements identified in the requirements analysis phase of system requirement. Market feasibility Market feasibility study typically involves testing geographic locations for developing any project, and developers often conduct market studies to determine the best location within a jurisdiction. It takes into account the importance of the business in the selected area. Resource feasibility This involves questions such as how much time is available to build the new system, when it can be built, type and amount of resources required, dependencies, etc. Contingency and mitigation plans also are stated here.
Cultural feasibility
In this stage, the projects alternatives are evaluated for their impact on the local and general culture. For example,
environmental factors need to be considered and these factors are to be well known. Further an enterprises own culture can clash with the results of the project.
AMUSEMENT PARK
Amusement park and theme park are terms for a collection of rides and other entertainment attractions assembled for the purpose of entertaining a large group of people. An amusement park is more elaborate than a simple city park or playground, usually providing attractions teenagers, and adults. Amusement parks evolved in Europe from fairs and pleasure gardens which were created for peoples recreation. The oldest amusement park of the world (opened 1583) is Bakken, at Klampenborg, north of Copenhagen, Denmark. Fairs and pleasure gardens Periodic fairs, such as the Bartholomew Fair which began in England in 1133, are a parent for the modern amusement park. Beginning in the Elizabethan period the fair had evolved into a center of amusement with entertainment, food, games, and carnival-like freak-show attractions. The seasonal celebration was a natural place for development of amusement attractions. Amusement parks also grew out of the pleasure gardens that became especially popular at the beginning of the Industrial revolution as an area where one could escape from the grim urban environment. meant to cater to children,
The "Golden Age" of amusement parks During the Gilded Age, many Americans began working fewer hours and had more disposable income. With new-found money and time to spend on leisure activities, Americans sought new venues for entertainment. Amusement parks, set up outside major cities and in rural areas, emerged to meet this new economic opportunity. These parks reflected the mechanization and efficiency of industrialization while serving as source of fantasy and escape from real life. By the early 1900s, hundreds of amusement parks were operating in the United States and Canada This era saw the development of the new innovations in roller coasters that encouraged extreme drops and speeds to thrill the riders. By the end of the First World War, people seemed to want an even more exciting entertainment, a need met by the roller coasters. Although the development of the automobile provided people with more options for satisfying their entertainment needs, the amusement parks after the war continued to be successful, while urban amusement parks saw declining
attendance. The 1920s is more properly known as the Golden Age of roller coasters, being the decade of frenetic building of these rides. Depression and post-World War II decline
The Great Depression of the 1930s and World War II during the 1940s saw the decline of the amusement park industry. War saw the affluent urban population move to the suburbs, television became a source of entertainment, and families went to amusement parks less often. By the 1950s, factors such as urban decay, crime, and even desegregation in the ghettos led to changing patterns in how people chose to spend their free time. Many of the older, traditional amusement parks closed or burned to the ground. Many would be taken out by the wrecking ball to make way for suburban living and development. In 1964, Steeplechase Park, once the king of all amusement parks, closed down for good. The traditional amusement parks which survived, for example, Kennywood, in West Mifflin, Pennsylvania, and Cedar Point, in Sandusky, Ohio, did so in spite of the odds. The modern amusement park Modern amusement parks now run differently than those of years past. Amusement parks are usually owned by a large corporate conglomerate which allows capital investment unknown by the traditional family-owned parks. Starting with Disneyland in the 1950s, the park experience became part of a larger package, reflected in a television show, movies, lunch boxes, action figures
and finally park rides and costumed characters that make up the "theme." These parks offer a world with no violence or social problems. The thrills of the theme parks are often obscured from the outside by high fences or barriers re-enforcing the feeling of escape, they are kept clean and new thrill rides are frequently added to keep people coming back. In addition to this experience, the theme park is either based on a central theme or, divided into several distinctly themed areas, lands or "spaces." Large resorts, such as Walt Disney World in Florida (United States), actually house several different theme parks within their confines.
Analysis of external environment in which the Amusement Park operates. It includes the following factors.
Political Environment General political atmosphere, particularly political stability is very important for the successful operation of the business. It covers those factors, which restrain or facilitate the business through the government action. It may include political atmosphere, political parties, government administration, political stability etc.
Amusement park will be influenced by the political changes. A change in the administration at the centre may also lead to a change in the tax rates, which may harshly affect the net revenue earned by the amusement park. Along with this rules and regulation regarding the licensing policy may also affect the working of the amusement park. It may hinder the growth and development or the expansion of the amusement park.
Economic Environment Economic environment plays an important role in the amusement park industry. Since it is the disposable income of the individual
which turns into the income of the amusement park the income level of the individual is the most important factor for the amusement park industry. And the economic environment has a direct impact on the level of the income of an individual and this will have an indirect impact on the working of the amusement park.
Social Environment Main motive of any amusement park is to entertain the public so the social environment is the most important for any amusement park. It include demographic and culture aspects of the external macro environment. We have also taken in to consideration factors like population growth, age distribution, and change in trend.
Technological Environment One of the most important aspects of shaping peoples lives is technology. The business, which moves with latest technology, can excel their growth. Every new technology is a force for creative destruction. More over the innovating process always leads to an increase in the investment. Technological inventions are
introduced for higher productivity, lower cost and more revenues. Technology refers to sum total of the knowledge providing ways to do things. Organization must give constant consideration to the manner in which innovation may affect their product and internal operating efficiency and generate more revenue in the end.
Like Disney world introduces new rides and event every year for the purpose of attracting more and more people. But here in Gujarat what happens is people are not ready to spend high price on rides so what happens is the amusement park owners are not willing to invest more in technology and introduce new rides at regular interval.
REPORT AT GLANCE
NAME OF THE AMUSEMENT PARK: ADDRESS: EXCITE WORLD Suramya Adobe, Sanand-nal sarovar road, Sanand. Ahmedabad
LEGAL DOCUMENTS
Legal document includes the following: 1. 2. 3.
Partnership deed Sanction letter of loan License Application for License No objection Certificate from: Engineers Chief of fire department
PARTNERSHIP DEED
Partnership is an association of 2 or more people who come together for achieving some common goals. A written document which binds them and gives them a legal enforcement right is called a partnership deed. Our partnership deed is as follows: In all we are 6 partners. A partner may be admitted or may retire with the mutual consent of all other partners. Name and the address of all the partners are as follows:
1)
2.00 pm to 5.30 pm 2) 1. Address: KHUSHBU MEHTA C/201 CHANDANBALA, OPP. SUVIDHA SHOPPING CENTER, PALDI, AHMEDABAD 2. HELI SHAH 6, SHITAL CHHAYA, SUKETU SOC., NAVRANGPURA, AHMEDABAD 3. KRISHNA MEHTA 33- ARUNODAYPARK SOC.,
NAVRANPURA, AHMEDABAD
4.
KRUPALI MANANI 31-SHIVSAGAR SOCIETY, PART-2 OPP. AVANI PARK, JIVRAJ PARK, AHMEDABAD
5.
DHAVAL MESHURANI 17/A HIGHLAND PARK SOCIETY, NEAR GULBAI TEKARA PASSPORT OFFICE, NAVRANPURA, AHMEDABAD
6.
SACHIN DARJI 111/1329-SHREE NAGAR APARTMENT, SOLA ROAD, NARANPURA, AHMEDABAD 7. HARSHIL MEHTA C-42 MALHAR APARTMENT, VASANA, AHMEDABAD 8. DHRUMI SHAH F-6 ANURAG FLAT, SHANTIVAN, NARAYAN NAGAR ROAD,
PALADI, AHMEDABAD
9. RACHANA KHANDHAR A/51 SKYLARK APARTMENT OPP. BIMA NAGAR, SATELLITE, AHMEDABAD 10. RISHIT PATEL A-302, SUKIRTI ELEGANCE NEAR. VRAJ VIHAR 2 OPP: - STAR BAZAAR SATELLITE, AHMEDABAD 11. JIGAR BHAVSAR 72 TIRTHNAGAR SOC PART-1 MEMNAGAR, AHMEDABAD
3)
Were as the aforesaid party have come together to carry on business of Amusement park, as from hereby in writing. and the terms and conditions of the partnership as agreed to are
a.
Date of commencement
b.
park and such other business or business as the parties may from time to time. c. Name The name of partnership firm shall be Excite Land and other name or names as the parties may from time to time.
d.
e.
f.
Capital The capital contribution by the parties shall be follows. Nine partners of the firm bring amount equivalent to RS. 1662000 each and two partners bring the amount equivalent
to Rs. 1663500 and other contributions as the parties may from time to time determine.
g.
Sharing of Profits and Losses: All the partners of the firm will receive or bear the profits and losses of the firm for the full and final settlement of the claim in the profit of the firm and such ratio of contribution as the partners may time to time determines. Current ratio is equal between all the partners.
ASSUMPTIONS
We share profit and loss in the same proportion. 6% interest on capital is allowed p.a. Interest on loan is provided for at 11% For any other matter on which our deed is silent the rules
308, 3rd Floor, The Grand Mall, Opp: - SBI Zonal Office, S.M.Road, Ambawadi, Ahmedabad 380015. Ph. No. (079) 30076571 / 74
TO, FUN VALLEY, SURAMYA ADOBE, SANAND-NAL SAROVAR ROAD, SANAND -382110
Dear Sir, Sub: Sanction letter for loan of application for Rs. 4, 70, 00000
We hereby give you the provisional sanction for loan application for 47000000 under terms and condition mention below. Rate of interest will be charged at 11% Any charge in the rate of interest will be binding to you. Repayment period will be for 120 months. The first month will start from april,2010 All the borrowers will be personally liable for borrowing amount Work place will be mortgage fully in favour of bank All the documents as per bank rules will be submitted before the disbursement of loan
We confirm the above terms and condition and accept the loan approval.
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Date : 10-1-2010
NO OBJECTION CERTIFICATE
This is to certify that the booking premises of Excite Land, Amusement Park has been checked and found ok. The booking office buildings are in good condition.
(Civil License)
SANAND NAGAR PALIKA FIRE AND EMERGENCY SERVICE SANAND FIRE STATION SANAND 382110. PH: 2213587/88/89.
Date :
NO OBJECTION CERTIFICATE
This is to certify that we have checked the Excite Land Booking Premises and found it good in condition, Department has found good in condition, Department has also good care for fire safety aspect.
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We visited various amusement parks and water parks: Kankariya Chiti bang, law garden Shankoos water park, mehsana We did a market survey of 600 people We have contacted various manufacturers and suppliers of
PLANT LAYOUT
MEASUREMENTS
Parking 582.2 x 121.4 (in meter) Ticket window 5.33 x 2.38 (in meter) Office 5.45 x 9.9 (in meter)
Fountain 5 x 29.31 (in meter) Restaurant 95 x 15 (in meter) Play port 525.1316 Ticket window(for rides) 6.87 x 10 (in meter) Adult rides 31.76 x 68.76 (in meter) Children ride 15.47 x 21.5 (in meter) Lotus pond 19.1 x 36.14 (in meter) Sitting (only slab) 28.59 x 29.6 (in meter) Sitting without shadow 24.7 diameters Sitting with shadow 33.69 diameters Train track - 6623.5544 diameters
Kiddies rides
BIKE
HORSE
SPECIFICATION SIZE: CAPACITY: PRICE: 4 X 2 FEET 1 PERSONS Rs. 60,000 PER PIECE
SPECIFICATION
VIDEO GAMES
SPECIFICATION
SKILL GAMES
Air Hockey
SPECIFICATION
BASKET BALL
SPECIFICATION
GIFT GAMES
BOXING
SPECIFICATION
FAMILY RIDES
SPECIFICATION
SIZE: - 500 FT TRACK CAPACITY: - 20 ADULTS PRICE: - Rs. 8, 00,000 CONTAINS: - 4 BOGGIES + 1 ENGINE
BOUNCIES
SPECIFICATION
FLUME COASTER
SPECIFICATION
TORA TORA
SPECIFICATION
STRIKING CAR
SPECIFICATION
2, 000 SQ. FT 1 PERSON IN 1 CAR Rs. 25 LAKH FOR 5 CARS AND Rs. 1.5 LAKH FOR EACH ADDITIONAL CAR.
SPECIFICATION
CAPACITY: PRICE: -
PLAY PORT
SPECIFICATION
PRICE: - Rs. 25,000 PER PIECE INSTALLATION COST: - Rs. 50, 000
7 Ps of service
SERVICE PRODUCT
Core Benefit:The most fundamental level is the core benefit. It is the fundamental service or benefit that the customer is really buying. The Core Benefit of amusement park is to entertain the visitors in their leisure time. Basic Product:-
In this level the marketer has to convert the Core Benefit into Basic or Generic Product. Here the marketer has to put emphasis on satisfying the basic need of the customer.
Expected Product:At the third level, the marketer introduces an Expected Product, a set of attributes and conditions buyers
normally expect when they purchase the product. It is their minimum expectation. The visitors of the amusement park normally expects a safe and healthy environment which will help them to entertain them self during their leisure time
Augmented Product:At the fourth level, the marketer prepares an Augmented Product that exceeds customers expectation. The Augmented Product is built up in order to make it competitive and attractive. It offers the additional benefit. The Augmented Product of amusement park is to have thrilling rides with hygiene food court
Potential Product:At the fifth level stands the Potential Product, which
the Product or offering might undergo in the future. Here is where companies search for new ways to satisfy customers and distinguish their offers. Here the innovations play a very important role.
The Potential Product for amusement park is to have fully wi-fi zone and theme based parks.
PRICE
Price constitutes one of the most important ingredients of the marketing mix. Any decision made by the management under any other mix of marketing affects the decision of the price of the product and in turns affects the decision of any other mix. Price
is the only mix in the marketing mix, which generates revenue for the firm. Amusement parks collect much of their revenue from admission fees paid by guests attending the park. Other revenue sources include parking fees, food and beverage sales and souvenirs. Practically all amusement parks operate using one of two pricing policies: Pay-as-you-go In this format, a guest enters the park at little or no charge. The guest must then purchase rides individually, either at the attraction's entrance or by purchasing ride tickets (or a similar exchange method, like a token). The cost of the attraction is often based on its complexity or popularity. For example, a guest might pay one ticket to ride a carousel, but would pay four tickets to ride a roller coaster. The park may allow guests to purchase unlimited admissions to all attractions within the park. The advantages of pay-as-you-go include:
guests pay for only what they choose to experience attraction costs can be changed easily to encourage use or
capitalize on popularity
guests may get tired of spending money almost continuously guests may not spend as much on food or souvenirs
Pay-one-price An amusement park using the pay-one-price format will charge guests a single, large admission fee. The guest is then entitled to use almost all of the attractions in the park as often as they wish during their visit. The park might have some attractions that are not included in the admission charge; these are called "up-charge attractions" and can include bungee jumping or go-kart tracks or games of skill. However, the majority of the park's attractions are included in the admission cost. The advantages of pay-one-price include:
guests can more easily budget their visit guests may be more likely to experience an attraction
ride or visit
will have to pay anyway In our report we have adopted the pay-as-you-go pricing policy where we charge very little admission fees and then offer the visitor to purchase the ride individually. Charges of various products offered by us:
Charges 10/20/-
Children Entry fee ( below 10 yrs) Charges 40/60 20 Adults Senior citizen/disabled
Great western express ( mini train) Joker jumping Striking car Flume coaster(water ride) Tora tora Cup and Saucer Dragon missile Basket ball(2 players) Air hockey(2 players) Rock climbing Video games
25/-
PLACE
The location is very important aspect in economic analysis of any project as it plays a vital role in continuing life of the business as in future. The firm has to leverage the advertisement while operating with location of plant as the biggest constraint. For our amusement park we have selected SANAND Address of the following is as under
Place: Address:
Location preference: Why we have chosen SANAND? We have chosen Firstly because it is near to Ahmedabad. Secondly, Sanand is currently one of the highly developing areas. Thirdly, availability of the suitable market. Fourthly, cheap availability of all the services required for the smooth working for the amusement park. Area: 304920 sq. feet.
PROMOTION
Promotion means which marketers talk to existing customers and potential buyers. Simple but," promotion is the marketing communication.
To promote any product or any service, it is essential to decide some of the objectives. The basic objectives of the promotion mix for service may fall under one of the following.
sincerity.
Based on above detailed objectives for the promotion of our Amusement Park we have decided several criteria to implement above objectives.
Consumer Promotion Discount We offer discount to o o School picnic Parties (banquet hall) Tie-up with tours & Travel Companies
Advertising
Advertisement
is
non-personal
form
of
communication
intended to inform and persuade the target market by an identified sponsors. We do advertising for promotion of our service. this is described in more details in 5 Ms of marketing.
5 Ms of advertising
1.
Mission It is all about setting advertisement goal in the initial stage. Initially we preferred informative advertisement in order to
inform the existence of new amusement park near to them and to ensure them safe journey in our rides And when we become well set in our business and gain the popularity among the visitor we will switch over to persuasive advertising to create liking, preference and conviction. 2. Money Factors affecting advertising budget a) Stage in product life cycle: In the initial stage, our advertising budget is high because we are new in the field of amusement park. Afterwards, it will be low compare to first year . b) Market share and Consumer base: As we are new in the field of amusement park we have less market share so our advertising budget is high. Gradually, we will have a set of loyal visitors so our budget will decrease in future. c) Competition: no doubt there is less competition in Sanand in the field of amusement park but still as our amusement park is new and
very less people are aware about the amusement park it is very important for us to make them aware and for that we have set a high advertising budget for now which will decrease in future. d) Advertising Frequency: In the first year our advertising frequency will be high therefore advertising budget will be high. Later on it will decrease.
3. Message: Efficiency of message depends upon not only on what is said but also often more important how it is said. Hence, the message plays an important role in organizations image. Our amusement parks message is YOUR FASCINATING JOURNEY BEGINS FROM HERE .........
4. Media: Media selection is finding the most cost-effective media to deliver the desired number and type of exposures to target audience. The effect of exposures depends frequency and impact. on reach,
Following are the media vehicles that we have selected for our advertisement. Print ads: It includes advertisement in The Times of India, Divya Bhaskar etc. costing Rs. 125000 per ad. Hoardings: It includes hoarding on highways costing Rs. 200000 per month.
PROCESS
The importance of process management is that it assures service availability and consistent quality. In our amusement park we have designed a specific process which every visitor is expected to follow. It includes following: 1. An admission fee per person is to be paid at the counter and stamps are to be collected. 2. After collecting the stamps all the personal belongings are to be deposited at the counter and token is to be collected which is to be retained by the visitor till the time they come to the exit point.
3. Once the visitor enters the amusement park in order to enjoy the ride they have to collect the ticket from the respective ticket counter by paying the specific amount per person per ride. This is the formally set process which is expected to be followed by the visitors.
PEOPLE
A well trained and experienced work force is been employed in our amusement park which includes a total of 52 employees including superintendent, ride operators, accountants, ticket collectors etc.
PHYSICAL EVIDENCE
A physical object is self defining; a service is not and therefore the marketing task in service industries is defining for the service what the service cannot define for itself. Three factors are to be taken care off Ambient factor Design factor Social factor
In our amusement park we have completely taken care of ambience factor i.e. cleanliness etc. by proper dumping of the garbage. Along with this design factor is also been fairly taken care of a well designed furniture and infrastructure is been set up in the entire park and all these things are done keeping in mind the social factor where nothing is against any social class.
HR FEASIBILITY
ORANISATION CHART
JOB ANALYSIS
JOB DESCRIPTION Job description is an organized, factual statement of duties and responsibilities of a specific job. In brief, it should tell what is to be done, how it is going to be done. It is a standard of
acceptable human qualities necessary to perform a job properly. It is standard of personal and designates the qualities required for acceptable performance. The details of the job description and job specification for the administrative persons are given below. Superintendent Job Description: Job Title: Reports to: Duties and responsibilities: Superintendent working partner To see the functioning of rides and supervise ride operators. To supervise day to day activity of park Job Specification: Job Title: Education: Experience: Superintendent Graduate in any field 1 to 2 years
Mental Ability:
Good leader and motivator, supportive Handle problems for workers. subordinates effectively.
Accountant Job Description: Job Title: Reports to: Duties and responsibilities: Accountant working partner Maintain books of accounts, clear legal formalities of Taxation responsible for all accounting work.
Job Specification Job Title: Education: Experience: Mental Ability: Accountant Graduate in commerce 1 year minimum Handle financial data efficiently
Ticket clerk
Job Description: Job Title: Reports to: Duties and responsibilities: Ticket clerk Accountant To keep the records.
Job Specification: Job Title: Education: Experience: Mental Ability: Ticket clerk Graduate in commerce 6 to 12 months Good speed on computer.
Ride operator Job Description: Job Title: Reports to: Duties and responsibilities: Ride operator Superintendent To operate various types of outdoor rides and operate indoor games
Job Specification: Job Title: Education: Experience Mental Ability: Ride operator Any qualification Not required Ability to understand
Salary chart
NO. OF PERSO NS SALARY PER MONTH PER EMPLOY EE 5000 SALAR Y PER MONT H SALAR Y PER YEAR
15000
180000
20 3 5 15 3 5 52
MARKETING FEASIBILITY
Marketing
One of the shortest and sweetest definitions of the marketing is need profitability How is it possible to make aware the people about our service?
The simplest way of making aware to people about the service is marketing. In this competitive world, marketing is really important for any company or firm to provide their service in the market. Today there are different media vehicle is available to make mark on the consumer mind about the service. Now, it is believed that the best way to get & keep customers is to constantly figure out how to give them the best for less. In this far reaching equally competitive era of modernization, each and every field requires strong and good marketing skills. The motive of marketing is to meet and satisfy target consumers name and provide services to them well.
Marketing is:
I Importance of quality
MARKETING OBJECTIVES
The main objectives are in the following. (1) Profit maximization. (2) Increase market share. (3) Create brand awareness (4) To capture the market (5) Goodwill
Market research is the systematic design, collection analysis and reporting of data and findings relevant to a specific market situation facing the company.
Effective marketing research system involves the 5 steps shown in following figure:
(A)
Our main objective in our research is finding the scope and feasibility of AMUSEMENT PARK.
(B)
The next step of a marketing research is to develop a step-bystep plan regarding decision factors like sources of data, data collection method and contact methods. Sources of Data The data sources can be primary or secondary, we have used both. (1) Primary Data
Primary data are the raw data and structure of variables that have been specifically collected four assembled for a correct information research problem. Our research for primary source consists of: Consumers Household: we have surveyed 600 people. (2) Secondary Data The information i.e. collected from news papers, magazine, reports and internet is known as secondary data.
Data Collection Method Research Approaches a) Observational research b) Focus groups research c) Survey research d) Behavioural data e) Experimental research We used the Survey Approach through questionnaire. Research Instrument a) Questionnaire b) Psychological Tools c) Mechanical Devices d) Quantitative Measures The major research instrument that we use is questionnaire of Household and Industries.
Sampling Plan
The marketing researcher must designed sampling plan which consist of three components such as: 1) Sample unit: People of Ahmedabad City. 2) Sample size: 600 people 3) Sampling Procedure: Random sampling (Zone-wise Division, North East West South)
Contact Method There are various way to contact the people: mail,
telephone, personal approach. There were direct (personal) contacts with the people for filling
questionnaire.
(c) Collect the Information The data collection phase of marketing research is generally the most expensive and the most prone to error, in case of Survey,
we have faced some problems such as: 1). While collecting the information, we had some
difficulties in extracting information from some people 2). The response of some people was biased and unreliable.
Though collecting the information is mostly prone to error, we have tried our best to cover all possible aspects so that our research will be able to give us correct idea of current scenario.
(C)
The data collected in the previous stages have to be arranged properly and orderly. They have to be carefully processed and edited so as to make a comparative study.
For analysis we have distributed the various questions in tabulated form and we have presented it in different charts.
Occupation
student personal business
Freaking Out
147 13
27 13 11
25 17 31
71 16 39
20 29 7
TOTAL
344
233
242
124
With the help of given chart we can interpret that in case of students, they spend most of their leisure time watching movies or with outing. From data we can decide that majority of students should be targeted to increase their interest in visiting amusement park. Service people and govt. Officials choose amusement park compared to other occupational and efforts should be made to maintain their interest.
Business personal are less likely to spend their time in amusement parks. Over all study of chart suggest that according to occupational data there is very good scope for amusement park as 25 percent of people spend their time in amusement park.
The frequency of visiting amusement park according to its FORTNIGHTLY MONTHLY location
50
NOT FREQUENTLY
0 1
LOCATION
2 3 LOCATION 4
FREQUENCY
DAILY WEEKLY FORTNIGHTLY MONTHLY NOT FREQUENTLY
LOCAL
0 0 24 118 237
OUT OF STATION
0 0 0 63 104
With the help of given chart we can see that there is high number of locals visiting amusement park than people from out of station, people mostly visit amusement park on monthly basis or not much frequently. Efforts can be made to convert non-frequent visitors in to frequent visitors. Over all scenario is favourable to amusement park business because of high local visitors and also monthly visitors are in good numbers from both locations.
The Occupation Of The Visitors And Their Frequency Of Visiting Amusement Park.
FREQUENCY OCCUPATION DAILY NOT WEEKLY FORTNIGHTLY MONTHLY FREQUENTLY
0 0 0 0 0
30 0 0 0 0
44 0 11 9 0
94 23 61 13 15
160 24 34 21 7
TOTAL
30
64
206
246
From given chart we can see that the students are frequent visitors and other occupational are also likely to visit amusement park frequently and this fact gives a strong support to amusement park project. We can see that there will be regular visitors to amusement park.
SERVICES BELOW 20
RIDES HEALTH FACILITY DANCE FLOOR RESTAURANT HORSE RIDING 108 0 31 68 25
35-50
41 41 24 43 9
ABOVE 50
0 29 0 17 0
TOTAL
232
293
230
158
46
From the above graph we can conclude that most of the people in an amusement park prefer rides and restaurent. People from Age group between 20-35 years are visiting amusement park in a high number. Our amusement park provides both rides and restaurent facilities, so there is a good chance of making profit in future.
Level of satisfaction
42 331 136 30 7
The given chart shows that majority of visitors are satisfied with amesement park which sugest that it is profitable to open new amusement park.
23 18 0 13
We conclude from the above chart that all people are aware of amusement park but they are not visiting due to the lack of time.
SR NO.
1 2 3 4 5 6 7 8 9
PARTICULARS
LAND OTHER EQUIPMENTS FURNITURE BUILDING & CONSTRUCTION COMPUTER RIDES GENERATOR PRELIMINARY EXPENSES CONTINGENCY
SCHEDUL E
1 2 3 4 5 6 7 8
AMOUNT (RS.)
45000000 127900 617100 4078000 133000 10180000 900000 3609545 639455
65285000
MEANS OF FINANCE
PARTICULARS
OWNERS FUND PARTNERS CAPITAL BORROWED FUND TERM LOAN
AMOUNT (RS.)
18285000
47000000
TOTAL
65285000
SCHEDULES
SCHEDULE 1: - LAND
PARTICULARS COST OF FURNITURE TABLE BASIC COST REVOLVING CHAIR VISITOR CHAIR 6.5% STAMP DUTY BANQUET HALL(CHAIR) TRANSFER FEE SOFA SET TOTAL BENCHES FILING CABINET FIXTURES TOTAL
UNIT 4 5 10 200 2 6 2
AMOUNT PRICE AMT 750 3000 42230000 2000 10000 200 2000 2745000 250 25000 50000 10000 20000 45000000 350 2100 15000 30000 500000 617100
UNITS 4 3 3 3
SCHEDULE 3: - FURNITURE
PARTICULARS TICKET WINDOW OFFICE SANITATION FACILITY TICKET WINDOW(RIDES) GAZIBO BANQUET
SCHEDULE 5: - COMPUTER
PARTICULARS
UNITS
PRICE
AMT
4 1
25000 33000
SCHEDULE 6: - RIDES
GLOBE MERRY GO ROUND SPEED CHAM CAR AIR HOCKEY BASKET BALL WESTERN EXPRESS TRAIN JOCKER JUMPING (BOUNCIE) STRIKING CARS FLUME COASTER TORA TORA ROCK CLIMBING WALKING ANIMAL PLAY PORT INSTALLATION COST TOTAL
75000 200000 70000 75000 800000 75000 2500000 3500000 2000000 125000 50000 100000 50000 10180000
ADV ON RADIO PER SEC RS. 100 OUR AD 20 SECS BROUCHURE HOARDINGS
90 5000 4
SCHEDULE 8: - CONTINGENCY
TOTAL INCOME RIDES ENTRY FEES PARKING INCOME RESTAURENT INCOME ADVERTISEMENT INCOME 1 2 3 4 5 35,12,249 45,98,000 5,22,000 9,60,000 42,00,000 37,93,112 47,55,426 5,55,930 9,60,000 42,00,000 41,76,498 49,65,227 5,92,065 9,60,000 42,00,000 45,77,966 51,88,206 6,36,470 9,60,000 42,00,000 49,91,844 54,19,056 6,84,206 9,60,000 42,00,000
TOTAL INCOME
1,37,92,249
1,42,64,468
1,48,93,790
1,55,62,643
1,62,55,106
COST (EXPENSES) :
ELECTRICITY WAGES AND SALARIES CONSUMABLE STORE & SPARES REPAIRS & MAINTANENCE DEPRECIATION ON ASSESTS RENT , RATE , TAXES & INSURANCE ADVERTISEMENT AUDIT FEES UTILITY CHARGES PRELIMINARY EXP
6 7
17,49,888 23,99,400 52,500 1,05,000 19,02,637 1,78,500 3,29,000 16,000 1,26,600 7,21,909
18,98,628 25,79,355 55,000 1,10,250 16,31,403 1,82,070 3,29,000 16,000 1,33,860 7,21,909
20,60,012 27,72,807 57,500 1,15,763 14,00,276 1,85,711 3,29,000 16,000 1,41,846 7,21,909
22,35,113 29,80,767 60,000 1,21,551 12,03,046 1,89,426 3,29,000 16,000 1,50,630 7,21,909
8 9 10 11
12
1,20,000 7,21,909
INTEREST.
INTEREST PARTNERS' CAPITAL
TOTAL INTEREST
(53,010) -
7,25,107 2,07,678
16,21,570 5,01,065
25,28,007 7,81,154
34,36,688 10,61,936
(53,010)
5,17,429
11,20,505
17,46,853
23,74,751
SCHEDULE 1: - RIDES
YEAR
PARTICULA RS PR IC E PE R RI DE
2010-11
NO. OF USER S AMOU NT
2011-12
NO. OF USE RS
2012-13
NO. OF USE RS
2013-14
NO. OF USER S
2014-15
NO. OF USER S
AMT
AMT
AMT
AMT
MOST PREFERED TRAIN STRIKING CAR FLUME COASTER(WA TER RIDE) TORA TORA DRAGON MISSILE 25 25 30 20 20 2360 2 1011 5 1404 9 1685 9 2528 8 590058 252882 421470 337176 505764 210735 0 MODERATEL Y PREFERED ROCK N ROLL GLOBE MERRY GO ROUND AIR HOCKEY(2 PLAYERS) 20 20 30 1756 1 1024 4 1073 2 351225 204881 321956 878062 LESS PREFERED BIKE BASKET BALL(2 PLAYERS) 10 30 3161 0 7024 316102 210735 526837 TOTAL 351224 9 2275 9 5057 22758 7 15172 4 37931 1 37931 12 5513 0 1225 1 551298 367532 91883 0 41764 99 5493 6 1220 8 549356 366238 91559 4 45779 70 3294 6 7321 329461 219641 54910 2 49918 40 1744 8 1017 8 1066 3 34896 6 20356 4 31988 6 87241 6 1921 2 1120 7 1174 1 384238 224139 352218 96059 5 2014 3 1175 0 1231 0 402861 235002 369289 10071 53 2595 8 1514 2 1586 3 519151 302838 475889 12978 78 2846 4 1219 9 1694 3 2033 1 3049 7 71158 8 30496 6 50827 7 40662 2 60993 2 25413 85 2572 7 1102 6 1531 4 1837 7 2756 5 643181 275649 459415 367532 551298 22970 74 2973 8 1274 5 1770 1 2124 2 3186 3 743462 318627 531045 424836 637254 26552 23 3522 2 1509 5 2096 6 2515 9 3773 8 880561 377383 628972 503178 754766 31448 60
IN Rs. 40 60 20
PARTICULA R 2010-11 2011-12 2012-13 2013-14 2014-15 CHILDREN ADULTS SENIOR CITIZEN TOTAL 41800 41800 43230 43230 45136 45136 47167 47167 49266 49266
20900 21615 22568 23584 24633 10450 10807 11284 11791 12316 0 5 0 8 5
201011
201112
201213
201314
201415
15660 16677 17762 19094 20526 0 9 0 1 2 36540 38915 41444 44552 47894 0 1 5 9 4 52200 55593 59206 63647 68420 0 0 5 0 6
PARTICULA 20102011201220132014RS 11 12 13 14 15 TWO WHEELERS 15660 16678 17762 19094 20526 FOUR WHEELERS 18270 19458 20722 22276 23947 TOTAL 33930 36136 38484 41370 44473
CHARGES PER VEHICLE
IN Rs. 10 20
SCHEDULE 4: - RESTAURANTS
CHARGES: - Rs. 80,000 PER MONTH PARTICUL ARS 2010-11 2011-12 2012-13 2013-14 2014-15 RENT 96000 96000 96000 96000 INCOME 0 0 0 0 960000
YEAR: - 2010-11
PARTICUL ARS 1 2 ON RENT 3 ON RENT 4 ON RENT 5 ON RENT 6 ON RENT TOTAL AMOU NT
STATUS
SELF OCCUPIE D
NIL 12 0
100000 12 0 120000 0
100000 12 0 120000 0
100000 12 0 120000 0
100000 3 9
100000 3 9
300000
300000
42000 00
YEAR: - 2011-12
PARTICUL ARS 1 2 ON RENT 3 ON RENT 4 ON RENT 5 ON RENT 6 ON RENT TOTAL AMOU NT
STATUS
SELF OCCUPIE D
NIL
100000
100000
100000
100000
100000
12
12
12
12
120000 0
120000 0
120000 0
300000
300000
42000 00
YEAR: - 2012-13
PARTICUL ARS 1 2 ON RENT 3 ON RENT 4 ON RENT 5 ON RENT 6 ON RENT TOTAL AMOU NT
STATUS
SELF OCCUPIE D
NIL
100000
100000
100000
100000
100000
12
12
12
12
120000 0
120000 0
120000 0
300000
300000
42000 00
YEAR: - 2013-14
PARTICUL ARS 1 2 ON RENT 3 ON RENT 4 ON RENT 5 ON RENT 6 ON RENT TOTAL AMOU NT
STATUS
SELF OCCUPIE D
NIL
100000
100000
100000
100000
100000
12
12
12
12
120000 0
120000 0
120000 0
300000
300000
42000 00
YEAR: - 2014-15
PARTICUL ARS
2 ON RENT
3 ON RENT
4 ON RENT
5 ON RENT
6 ON RENT
TOTAL AMOU NT
STATUS
SELF OCCUPIE D
NIL
100000
100000
100000
100000
100000
12
12
12
12
120000 0
120000 0
120000 0
300000
300000
42000 00
SCHEDULE 6: - ELECTRICITY
2010-11 UNIT S TO BE USE D PER YEA R 2011-12 UNI TS TO BE USE ANNUA D L PER YEA R AMT IN Rs.
2499 84
23040 0
16128 00
17498 88
27123 3
18986 31
20600 16
31930 2
22351 14
2010-11 19200
2011-12 20832
2012-13 22603
2013-14 24524
2014-15 26609
SCHEDULE 7: - SALARIES
YEAR
2010-11
2011-12
2012-13
2013-14
2014-15
PARTICULA RS
PER
PER
PER
PER
PER
PER
PER
PER
PER
PER
MO NTH
YEAR
MON TH
YEAR
MON TH
YEAR
MONTH
YEAR
MON TH
YEAR
IN Rs.
IN Rs.
IN Rs.
IN Rs.
IN Rs.
IN Rs.
IN Rs.
IN Rs.
IN Rs.
IN Rs.
SWEEPERS
1250 0
150000
1343 7
161250
1444 5
17334 3
15528
186344
1669 3
200320. 4
GARDENERS
1500 0
180000
1612 5
193500
1733 4
20801 2
18634
223613
2003 2
240384. 4
SECUIRITY
4500 0
540000
4837 5
580500
5200 3
62403 7
55903
670840
6009 6
721153. 3
TICKET CLERK
1050 0
126000
1128 7
135450
1213 4
14560 8
13044
156529
1402 2
168269. 1
RIDE OPERATORS
7000 0
840000
7525 0
903000
8089 3
97072 5
86960
104352 9
9348 2
112179 4
SUPERINTEN DANTS
1500 0
180000
1612 5
193500
1733 4
20801 2
18634
223613
2003 2
240384. 4
ACCOUNTAN TS
1800 0
216000
1935 0
232200
2080 1
24961 5
22361
268336
2403 8
288461. 3
TOTAL
22320 00
23994 00
25793 55
27728 07
298076 7
2013-14 2014-15 28940.6 25 30387.65 5788.12 5 6077.53 24310.12 23152.5 5 57881.2 5 60775.3 115762 .5 121550. 625
OPENING BALANCE IN RUPEES 45000000 4078000 10180000 900000 133000 617100 127900
DEPRECIA TION IN RUPESS 0 407800 1527000 135000 39900 92565 19185 2221450
0 10 15 15 30 15 15 TOTAL
W.D.V IN RUPEE S 450000 00 367020 0 865300 0 765000 93100 524535 108715 588145 50
YEAR 2011-12
OPENING BALANCE IN RUPEES 45000000 3670200 8653000 765000 93100 524535 108715
DEPRECIA TION IN RUPESS 0 367020 1297950 114750 27930 78680.25 16307.25 1902637.5
0 10 15 15 30 15 15 TOTAL
W.D.V IN RUPEE S 450000 00 330318 0 735505 0 650250 65170 445854. 75 92407.7 5 569119 12
YEAR 2012-13
OPENING BALANCE IN RUPEES 45000000 3303180 7355050 650250 65170 445854.75 92407.75
W.D.V IN RUPEES 45000000 2972862 6251792. 5 552712.5 45619 378976.5 375 78546.58
0 10 15 15 30 15 15
75 5528050 9.13
YEAR 2013-14
OPENING BALANCE IN RUPEES 45000000 2972862 6251793 552712.5 45619 378976.538 78546.5875
W.D.V IN RUPEES 45000000 2675575.8 5314024.0 5 469805.62 5 31933.3 322130.05 73 66764.599 38 53880233 .43
0 10 15 15 30 15 15 TOTAL
YEAR 2014-15
NAME OF THE ASSET RATE OF DEPRECIATION IN PERCENTAGE LAND BUILDING RIDES GENERATOR COMPUTER FURNITURE OTHER EQUIPMENTS 0 10 15 15 30 15 15 OPENING BALANCE IN RUPEES 45000000 2675576 5314024 469805.6 31933.3 322130.057 66764.5994 DEPRECIATI ON IN RUPESS 0 267557.6 797103.6 70470.84 9579.99 48319.50855 10014.68991 W.D.V IN RUPEES 45000000 2408018.4 4516920.4 399334.76 22353.31 273810.54 85 56749.909 49
TOTAL
1203046.22 8
52677187 .33
SCHEDULE 11: - ADVERTISEMENT EXPENSES CHARGES BROUCHERS: - Rs.8 PER BROUCHER HOARDINGS: - Rs. 200000 PER MONTH NEWSPAPER: - Rs. 125000 PARTICUL ARS 2010-11 2011-12 2012-13 2013-14 2014-15 NEWSPAPE R 125000 125000 125000 125000 125000 HOARDING S 200000 200000 200000 200000 200000 BROUCHER S 4000 4000 4000 4000 4000 32900 32900 32900 32900 32900 TOTAL 0 0 0 0 0
SCHEDULE 12: - UTILITY CHARGES PER MONTH TELEPHONE CHARGES WATER CHARGES 201011 201112
PARTICULARS TELEPHONE CHARGES 66000 72600 79860 87846 96630 WATER CHARGES 54000 54000 54000 54000 54000 1200 1266 1338 1418 1506 TOTAL 00 00 60 46 30
BALANCE SHEET
PARTICULARS SCHE DULE 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015
SOURCES OF FUND 1,82,85, Partners Capital Reserve & Surplus Secured Loans 4,10,69, Term Loan @ 11% Total Secured Loans Total sources of fund 2 4,41,89,333 4,41,89,333 6,24,21,323 493 4,10,69, 493 5,98,18, 911 393 470 5,74,76, 290 470 3,76,06, 514 5,53,79, 251 3,76,06, 514 3,37,62, 724 5,34,87, 3,37,62, 724 2,94,95, 2,94,95, 1 1,82,85,000 (53,010) 000 4,64, 418 923 000 15,84, 776 1,82,85, 000 33,31, ,527 1,82,85, 000 57,06 1,82,85,
APPLICATION OF FUND Fixed Assets 4,50,00, Land Furniture Other equipment Building & Construction Computer Rides Generator Gross Block 4,50,00,000 6,17,100 1,27,900 40,78,000 1,33,000 1,01,80,000 9,00,000 6,10,36,000 000 5,24, 535 1,08, 715 36,70, 200 93, 100 86,53, 000 7,65, 000 5,88,14, 550 19,02, Less : Depreciation Net Block 22,21,450 5,88,14,550 638 5,69,11, 912 403 5,52,80, 509 250 5,69,11, 912 16,31, 276 5,38,80, 232 050 6,50, 712 5,52,80, 508 14,00, ,046 5,26,77, 186 170 73,55, 792 5,52, ,805 5,38,80, 232 12,03 180 65, 619 62,51, ,024 4,69 407 33,03, 862 45, ,933 53,14 855 92, 547 29,72, ,575 31 000 4,45, 977 78, ,765 26,75 4,50,00, 000 3,78, ,130 66 4,50,00, 000 3,22 4,50,00,
Current Assets 7,41, Cash & Bank Bal. 7,19,137 272 7,41, Total Current Assets Preliminary expenses not written off 7,19,137 272 21,65, 28,87,636 727 5,98,18, Total Application of funds 6,24,21,323 911 393 818 5,74,76, 290 066 14,43, 909 5,53,79, 251 066 7,52, 149 7,21, 5,34,87, 7,52, 149 7,77, ,065 7,77, ,065 8,10 8,10
NAME OF THE PARTNER JIGAR BHAVSAR SACHIN DARJI KRUPALI MANANI HARSHIL MEHTA KHUSHBU MEHTA KRISHNA MEHTA DHAVAL MESURANI RISHIT PATEL DHRUMI SHAH HELI SHAH RACHANA KHANDHAR
CONTRIBUTION 1662000 1662000 1662000 1662000 1662000 1662000 1662000 1662000 1662000 1663500 1663500
PARTICULARS LOAN AMOUNT ROI (P.A.) TERM IN YEARS INSTALMENT AMT. AMORTISATION STATEMENT
YEARS 1 2 3 4 5 6 7 8 9 10 OPENING 47000000 44189333 41069493 37606470 33762514 29495724 24759587 19502474 13667079 7189791 INTERES T 5170000 4860827 4517644 4136712 3713877 3244530 2723555 2145272 1503379 790876 PRINCIPA L 2810667 3119840 3463023 3843955 4266790 4736137 5257112 5835395 6477288 7189791
INSTALLEME NT 7980667 7980667 7980667 7980667 7980667 7980667 7980667 7980667 7980667 7980667
CLOSING 44189333 41069493 37606470 33762514 29495724 24759587 19502474 13667079 7189791 0
-53010
517429
1120505
1746853
2374751
INTEREST TAX PROVISION DEPRECIATION PRELIMINARY EXPENSES CHANGES IN WORKING CAPITAL TAX PAID NET CASH FLOW FROM OPERATING ACTIVITIES CASH FLOW FROM INVESTMENT ACTIVITIES PURCHASE OF ASSETS PRILIMINARY EXPENSES NET CASH FLOW FROM INVESTMENT ACTIVITIES CASH FLOW FROM FINANCIAL ACTIVITIES CAPITAL TERM LOAN TAKEN REPAYMENT OF TERM LOAN INTEREST ON LOAN INTEREST ON CAP NET CASH FLOW FROM FINANCIAL ACTIVITIES
0 0 0
0 0 0
0 0 0
0 0 0
TOTAL
719137
22135
10794
25083
32916
0 719137
719137 741272
741272 752066
752066 777149
777149 810065
RATIO ANALYSIS
201112 201213 201314 201415
2010-11
-0.38
3.63
7.52
11.22
14.6
OPERATING RATIO(%) (PBIT/SALES)*100 CASH PROFIT RATIO(%) [(PAT+DEPRICIATION)/SALES]*100 RETURN ON INVESTMENT(%) (PBIT*100)/(TOTAL ASSETS-MISC.EXPENSES) EFFICIENCY RATIO FIXED ASSETS TURNOVER RATIO SALES/FIXED ASSETS TOTAL ASSET TURNOVER RATIO (SALES)/(TOTAL ASSETS-MISC.EXP.) SOLVANCY RATIO PROPRIETOR'S RATIO(%) PROPRIETOR'S FUND/TOTAL ASSET-MISC.EXP COVERAGE RATIO INTEREST COVERAGE RATIO PBIT/INTEREST ON DEBT DEBT SERVICE COVERAGE RATIO (PAT+DEPRECIATION+INTEREST+PRELIMINARY EXP)/(INSTALLMENT+INTEREST) 1.2 1.38 1.6 1.87 2.22 30.62 32.52 35.46 39.55 44.86 23.17 24.74 26.58 28.47 30.39 0.23 0.25 0.27 0.28 0.31 10.44 11.59 12.91 14.2 15.41 15.72 16.97 18.48 20.22 22.01 45.05 46.85 48.59 49.87 50.74
1.15
1.1402
1.1388
1.1406
1.1416
TREND OF RATIOS
Interpretation:
The firm has made loss in the first year itself and then continuously made profit for four year. It shows the firms capability to increases revenue from its business.
Interpretation:
Operating profit of the firm is continously increasing over the five years, but it dose not increase with more margins because of increses in revenues expenses in that years. But it does not decrease that also shows continously increament in revenue.
Interpretation:
Cash profit of the firm is continously increasing in five years and it will help the firm to repay its loans and liabilites. Cash profit increment also indicate that the firm has more source to earn cash revenue.
Interpretation:
The return of investment indicates that the earning capacity of the firm through the amount invested as the revenue generation increases year by year and the percentage of return on investment increses from year to year as 1st year return on invrstment is 10.44% and 2nd year it is 11.59%, that indicate increment of 1.15% and like wise in second years it incerase 1.32%, in 3rd year in shows increment of 1.29% and in 4th year it increases by 1.21%.
Interpretation:
As the revenue is increasing year by year and the depreciation is written off the value of fixed assets reduces and thus there is an increase in the fixed asset turnover ratio. That is shift is seen by 0.02% every year except in 4th year it increase 0.01%, while in 5th year it increases by 0.03%.
Interpretation:
The total asset turnover ratio of the firm continously increses in 5 years. It shows that firm has optimum uses of its assets to generate its revenue.
Interpretation:
Proprietor ratio indicate that the share of owners in the firm aganist the other liabilites. The Proprietor ratio of the firm is continously increasing in five years and in the 5th year gives encourage the firm to take more risk. its is nearly 45% and its equal to half of the balance sheet total and its
Interpretation:
The interest coverage ratio indicates capacity of firm to pay interest on debt out of its profit. The above chart shows that there is continuous increase in this ratio through out 5 years because of increase in revenue. It is maximum 2.22% in the 5th year.
Interpreation:
This ratio indicates the capacity of the firm to pay debts along with interest. The above chart shows that there is decrease in the ratio.
16,12,800 1,00,000
17,49,888 1,05,000
18,98,628 1,10,250
20,60,012 1,15,763
22,35,113 1,21,551
17,12,800
18,54,888
20,08,878
21,75,774
23,56,664
1,20,79,449
1,24,09,580
1,28,84,912
1,33,86,869
1,38,98,442
50,000
52,500
55,000
57,500
60,000
22,21,450
19,02,637
16,31,403
14,00,276
12,03,046
1,75,000
1,78,500
1,82,070
1,85,711
1,89,426
10,97,100
10,97,100
10,97,100
10,97,100
10,97,100
P/V RATIO
BEP
1,38,52,775. 53
1,34,30,977. 62
1,30,19,401. 44
1,26,23,757. 10
1,22,35,682. 73
CAPITAL BUDGETING
DEPRECIA TION PRE. EXP. DISC OUN TING FAC TOR 12% 201011 201112 201213 201314 201415 (53,010 ) 5,17,42 9 112050 5 174685 3 237475 1 0.89 2 0.79 7 0.71 1 0.63 5 0.56 7 P V OF CASH FLOW DISC OUNT ING FACT OR 2% 283254 2 301943 7 327233 5 357499 1 389553 3 16594 840 2 8,90,349 6 0,32,324 9 5,06,141 1,33 ,75,179 1,76 ,74,885 P V OF CASH FLOW CUM CFAT
YEAR
PAT
CFAT
22,21,450
7,21,909
28,90,349
25,78,192
0.98
1902637
7,21,909
31,41,975
2504154
0.961
16,31,403
7,21,909
34,73,817
2469883
0.942
14,00,276
7,21,909
38,69,038
2456839
0.924
12,03,046
7,21,909
0.906
TOTAL
57,06,528
In our project Pay Back Period is beyond 5 years. As at the end of the 5 years net cumulative Cash flow is Rs. 17674885 and our initial investment is of Rs. 18285000.
PROFITABILITY INDEX
In case of IRR we require two NPV i.e. one negative and one positive at two different discounting factor. Hence in our project we have taken in to consideration two discounting factor i.e. 2 and 12% discount level but as we can see that at 2% discount level also NPV
SWOT Analysis
SWOT stands for strengths, weakness, opportunity and threats. A SWOT analysis is used to determine whether the amusement park stands both internally and externally and
in relation to its competitors strength and weaknesses are the internal characteristics the amusement park can improve upon, while opportunities market as a whole and must be considered in decision making process.
Strengths
location at Sanand, there is residential as well as commercial and no other such kind of park exists in nearby area. Excite amusement park offers various facilities like The rides with latest technology are another a restaurant and banquette hall. advantage.
Weakness One disadvantage of excite amusement park is that Another disadvantage is huge capital invested in the it doesnt have water park or aqua rides. project at initial level.
Opportunities The project has opportunity to establish itself as a There are very few players in this area so excite picnic spot and a place to enjoy family holidays. holds a potential market in amusement park business.
Threats The existing players in similar business like SHANKUS Water Park and SWAPNA SHRUSHTI water parks may start a venture like excite because of attractive market. One important threat to excite is that it will attract only local population and will fail to generate heavy traffic because of lack of very big rides. CONCLUSION
By conducting an extensive research on all the aspects of establishing an Amusement Park we conclude that the
project is feasible but beyond the term period of 5 years. In the end we can say that we have gained a deep insight of the Amusement Park industry. And we would like to thank each and every person who has helped us in making this project successfully and for giving us the practical insight. We are also thank full to the all the faculties who guided us at every junction in this journey. Feasibility study revealed a deep hiatus between
theoretical and practical aspects of management but there are visible interlink ages.
Organizational
Behaviour-
Stiffen
Robbins
and
Websites: www.quickmba.com www.akenterpriseindia.com www.arihant.com ANNEXURE QUESTIONNAIRE FOR THE FEASIBILITY OF AMUSEMENT PARK
1. Area
4. Monthly Family Income: rs.20000 rs.30000 Rs.40000 Rs.50000 Rs.30000 Rs.40000 Above Rs.50000
6. Have you ever visited to any Amusement park ? If yes, then go to Section-A If no, then go to Section-B
SECTION A
7. Which type of Amusement park would you prefer? Local Out of station
8. What is the frequency of visiting the Amusement park? Daily Fortnightly Monthly Weekly Not frequently
9. With whom would you like to go to amusement park? Alone Family Friends
10.
What type of Service do you mostly use in the Park ? Rides Restaurant Health facility Horse Riding Dance floor
11. From which source do you know about the amusement park? T.V. Newspapers Hoardings
Radio family
From friends
From
12.
In which time slot, do you visit amusement park ? Morning Noon Evening
13. Which type of extra facilities do you prefer that you have seen in any other Amusement park ?
14.
Reason for not visiting Amusement Park ? Jogging Entertainment Fun Leisure time
15.What is the level of satisfaction by visiting any amusement park ? Highly satisfied Low dissatisfaction Satisfied Neutral
Dissatisfaction
16.Kindly rate the following on importance scale. Facilities Extrem e Very importa Somewh Not at very Not at all
importa nt Ambience Cleanline ss Well trained staff location Dance Floor Health facility Horse riding
nt
importa nt
importa nt
importa nt
SECTION B
1. Reason for not visiting any amusement park ? Lack of time Far away distance Not aware of Seems to be boring
2. Any suggestion:
THANKING YOU