Outline of strategic management paper I. a. b. c. d. e. f. i. II. a. b. c. III. a.

Introduction Short background of the company Nature of business/products/services Current revenue size and profit Major markets served Number of employees Other relevant basic information Mission and vision statement of the company Research design and methodology Data and information source How information was obtained and methodologies used Major assumptions External analysis Economic performance and forecasts

b. Social, cultural, environmental and demographic trends and lifestyle changes c. Political, legal and governmental aspects

d. Other external factors that may be more directly relevant to your business IV. a. Industry and competitor analysis Number of players and their relevant sizes

b. Market aspects (products or services, price, promotion and channels of distribution) c. d. Market growth rate and stage in the growth cycle Market share analysis

e. f. g. h.

Buyers/customer composition and characteristics Costs and efficiencies Operations/production aspects Technology

i. Industry financial analysis (growth, profitability, liquidity, leverage and efficiency) j. Scope of competitive rivalry using porters five forces of competitive analysis framework k. l. Industry trends Problems in the industry

m. Critical success factors in the industry V. Company analysis

Review the companys performance in terms of key performance indicators: Revenues/sales in the past 3 years

Market share and how the companys growth compares vis--vis the other players Companys pricing and cost structure Companys operating efficiencies

Companys financial performance in terms of profitability and efficiency ratios VI. VII. a. b. c. Strategy formulation Strategy implementation Recommended revised mission and vision statement Recommended revised strategic and financial objectives Recommended strategies

d. e. f. VIII.

Recommended organization strategies Financial projections and overall evaluation of the strategies Departmental programs Strategy evaluation, monitoring and control