e-Marketing Online Course

with Integrated Ontology

Support Tool
presented by Vincent Ong

Languages for eCommerce (LFEC)

project

www.languages-for-ecommerce.com
 e-Learning Modules

• Languages for e-Commerce

• e-Marketing for International e-
Commerce and
• e-Commerce Application Design

www.languages-for-ecommerce.com
 Integrated Ontology
Support Tool

E-learning
Modules
Ontology Support Tool
• Languages for (Multilingual Dictionary
e-Commerce of e-commerce
• e-Marketing for domain)
International e-
Commerce and
• e-Commerce
Application
Design
www.languages-for-ecommerce.com
 e-Learning Methodology

• Learner centricity
 Learn by interacting with each other through forum
discussion – learner generated content, i.e. dealing
with tasks, which are realistic and demanding from
their personal experiences and comprehension.
• Peer learning
 Learn from learners of different countries and cultural
backgrounds as peers, i.e. dealing with tasks that allow
learners to understand, comment and evaluate on
each other’s contribution, having considered the
cultural and background differences.
www.languages-for-ecommerce.com
 e-Learning Methodology

• Unit of Learning (UoL)

Online interactive study guide
Online interactive learning contents
Online interactive assessments
(individual and group), i.e. quizzes,
essays, games
Virtual group discussion (forum
discussion)

www.languages-for-ecommerce.com
 e-Learning Methodology

• E-moderator (tutor)
to facilitate and motivate online learning
and socialisation (stage 1 & 2 of Salmon’s
(2000, 2004) five stages model)
• E-reporter
to coordinate and supervise the work
developed by the group members (stage 3 &
4 of Salmon’s (2000, 2004) five stages model)
 to post group contribution (stage 5 of Salmon’s
(2000, 2004) five stages model)

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 e-learning Content Design

Chapter
Introduction
Learning Outcomes
Lesson 1, 2, 3…n
Task 1, 2, 3…n
Assignment 1, 2, 3…n
Appendix 1, 2, 3…n
www.languages-for-ecommerce.com
 Ontology Support Tool

presented by Johannes Schwall

Languages for eCommerce (LFEC)

project

www.languages-for-ecommerce.com