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NODINES 7/24/08 9:55 AM Page 81

nodine’s smokehouse

new product development are the chefs ine – no volunteers needed. There’s no tion, but we can only find it if we’re con-
that use our products,” Nodine says. entry cost and no cost of brochures. All sistent in what we offer.”
“Creating new products is not cheap, so the school, church or organization partic- Nodine admits that finding the right
we make sure that we find markets that ipants have to do is cash the check and balance of flavors can be a labor-inten-
like the product. For instance, we came people finally get real value for their sive and expensive process. Some prod-
out with a series of bacon – apple- donated dollars.” ucts are produced by hand, but others are
smoked bacon, hickory-smoked bacon, Nodine’s line of products is available manufactured. “In our business, there’s
garlic bacon, bayou bacon – all of which through the fundraising program, he always a battle between how much equip-
are cooked and smoked. We developed adds. “We’re thrilled with the response ment you put up against the products you
this line because delis in New York City that we’ve gotten,” Nodine says, adding make,” Nodine says. “When I started, you
would not put meat on their slicers unless that more than 35 organizations currently could buy a piece of equipment for $500,
it is precooked.” participate in the program. and even then, we thought it was too
much. Now, it’s not uncommon for a piece
Fundraising Phenomenon Quality and Consistency of equipment to cost $160,000.”
Nodine’s has developed as electronic Quality is at the forefront of all Nodine’s Winning this battle only comes with
fundraising program for schools, church- Smokehouse operations, and the firm time and experience, Nodine says.
es, and all other organizations. Parents, stresses consistency in its products. “I “Many of our employees have worked
church parishioners, and club members think that any good chef will say consis- here for years, and have developed
can go online, 24/7, and select and pur- tency is the key to success,” Nodine says. strong skills over time,” he explains. “We
chase any of Nodine’s products. “Here is “Without consistency, you never know if have thrown away a lot of product while
the best part,” Nodine declares. “Twenty- people dislike a product, or if they love it. trying to get the it right. Hey, I’m 74 and
five percent of the retail cost goes to their That’s what we strive for in our products; I’m still in love with the business, what
school church or organization. Just imag- it’s a constant battle to strive for perfec- more can I say?”

food and drink • fall 2008 • www.fooddrink-magazine.com 81

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