INTRODUCTION

o MEANING o DEFINITION

INTRODUCTION
a global chain of ice cream parlours founded by Burt Baskin and Irv Robbins in 1953, from the merging of their respective ice cream parlours, in Glendale, California. The Baskin Robbins story in India began in 1993, when the first store opened in Mumbai.
o oBaskin-Robbins is

BASKIN ROBBINS 31 FLAVORS

1. AMUL 2. VADILAL 3. Mother Dairy

Porter Five Forces Analysis

COMMUNICATION STRATEGY
Baskin Robbins is a youthful, dynamic brand and they are open to good ideas.
o

The outlets sport a funky and vibrant look to attract young people.

PROMOTIONAL CAMPAIGN
Spider man 3 The panchavi passspecial panchavi pass flavor The love storey 20502050 flavor The Drona-- Cappuccino Nibs