Impact of brand awareness on consumer brand loyalty: a study of packaged milk br ands Effect of deceptive advertising on consumer loyalty

in telecom sector Shelf spacing competition: a comparative analysis of local and international bra nd Factors behind brand switching in the telecom industry The revival of radio advertising in Pakistan: a comparative study between compan y and consumer Impact of celebrity endorsement and event sponsorship on pre-purchase evaluation /brand loyalty of high involvement products/personal care products Impact of mood on brand recall and attitude of brand placement in television pro gram Relationship between store image and consumer preferences towards store brand Impact of advertising and price sensitivity and consumer buying behavior Influence of humor advertising on consumer brand perception in telecom sector of Pakistan Consumer response towards country of origin comparison between high involvement and low involvement products Effects of technology change on information seeking habits of individuals of hig h involvement products Impact of infomercials on consumer buying behavior Impact of opinion leadership on consumer buying decision with respect to high an d low involvement product categories Impact of congruity between self concept and brand image on brand preference in the automobile industry The effect of consumer travel characteristic and billboard characteristics on co nsumer response to billboard advertising The Effects of Consumer Risk Perception on Pre-purchase Information in Online Au ctions: Brand, Word-of-Mouth, and Customized Information