o Business Concept o Current situation o Key Success Factors o Financial situation & needs

o Vision statement o Milestones

o The overall market o Changes in the market o Market segments o Target market and customers o Customer characteristics o Customer needs o Customer buying decisions

o Industry overview o Nature of competition o Changes in the industry o Primary competitors o Competitive products/services o Opportunities o Threats and risks

o Key competitive capabilities o Key competitive weaknesses o Strategy o Implementing strategy

o Product/service description o Positioning of product/services o Competitive evaluation of product/services o Future products/services

o Marketing strategy o Sales tactics o Advertising o Promotions/incentives o Public relations (PR) o Publicity o Trade shows

o Marketing strategy o Sales tactics o Advertising o Promotions/incentives o Public relations (PR) o Publicity o Trade shows

o Key personnel o Ornanizational structure o Human resources plan o Product/service delivery o Customer service/support o Facilities

o Assumptions and Comments o Starting Balance Sheet o Profit and Loss Projection o Cash Flow Projection o Balance Sheet Projection o Ratio s and Analysis

Diagram

Produk Unggulan

Key Success Factors

SDM - Konsultan Tenaga Pemasaran Principal terkenal Citra Positif dll.

Climate
Political Factors Economic Factors

Customers

Company :
SDM Teknologi Afiliasi Permodalan Reputasi Dll

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T
Sociocultural Factors

Collaborators

Competitors
Technological Factors