Questionnaire Q1. Do you have children who consume malted milk hot drinks?

a) YES b) NO

Q2. If YES, Do they consume one of the following drinks? a) Horlicks b) Complain

Q3. What is your monthly consumption of the malted milk drink?

Q4.What is the reason for using the malt drinks?

a) Complete Nutrition b) Better growth c) Stronger Immunity d) Taste/Child s Preference

Q5. Rank the following reasons for buying the malted drinks. a) b) c) d) e) f) Reasonable Price Variety Ease of access Offers/ Gifts Child s Taste preference Company promises

Q6.) Variety of the malt drink influenced your buying decision. SA A N D SD

Q7.) Advertisement (for you or your child) plays a significant role in deciding the malt drink SA A N D SD

Q8.) I usually keep switching your malt drink after sometime. SA A N D SD

Q9.) I usually believe in the promises the company makes in the advertisements about the malt drink. SA A N D SD

Q10.) I find the malt drink I use satisfactory and the product delivers what it promises. SA A N D SD

Demographic Details 1. How many children do you have living at home? None (SKIP TO NEXT QUESTION) One Two Three Four

Five or more

2. How many people are there in your household? Include yourself, your spouse, any children living at home with you at home, and any other person living with you. One Three Five Seven Two Four Six Eight or more 3. Into which category does your annual household income fall before taxes? Under 1,00,000 1,00,0002,00,0003,00,0004,00,000Above
Managerial Factory Worker Other

2,00,000 3,00,000 4,00,000 5,00,000

5,00,000
Professional Self-employed Sales Homemaker Clerical Retired Craftsman Student

4. Which of the following best desciribes your occupation?

5. What is the highest level of education you have attained?

Some high school College graduate High School graduate Post graduate Under graduate

6. What is your gender?

Female Male