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A SUMMER TRAINING PROJECT REPORT ON

Study of Distribution Channel Strategy


AT Ruchi Soya Industries Ltd. Jaipur (Marketing)

Submitted in partial fulfillment of the requirements for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION
by

GOVIND RAM KANTWA (10-MBA-618)

Department of Management Studies


UNIVERSITYCOLLEGE OF ENGINEERING RAJASTHAN TECHNICAL UNIVERSITY, KOTA DECEMBER 2011

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