TOURIST BEHAVIOUR

ITB (2010-12 Batch)

Motives
- To arouse and direct the behaviour of tourists
- Underlying motive in tourism is to escapeeither physically or mentally - It can have positive & negative direction - Defining basic striving

- Identifying goal objects

Indian Institute of Tourism and Travel Management Gwalior. M.P.

- Influencing choice criteria

MOTIVATION

Destination specific motivators

Non destination motivators

Non- destination motivators

- Business/ MICE

- VFR
-Educational travel
Indian Institute of Tourism and Travel Management Gwalior. M.P.

Destination specific motivators

It gives the liberty to the tourist to choose the destination they want to visit.

Leisure Motivation scale (Beach & Ragheb, 1983)

Intellectual component Social component Complete mastery Stimulus Avoidance

Indian Institute of Tourism and Travel Management Gwalior. M.P.

Typology of Motivators in tourism

by Swarbooke & Holmer, 1999
i. Cultural

Indian Institute of Tourism and Travel Management Gwalior. M.P.

Sight seeing Experiencing new culture Sun Excercise Health Increased knowledge Learning a new skill

ii. Physical

iii. Personal development

iv. Emotional
Nostalgia Romance Adventure Escapism Fantasy Spiritual fulfilment

v. Personal
VFR Make new friends Search for economy, if on ltd. income

vi. Tourist
Status Exclusivity Fashionability Obtaining a good deal Spending Opportunities

Indian Institute of Tourism and Travel Management Gwalior. M.P.

Indian Institute of Tourism and Travel Management Gwalior. M.P.