Project Report Banking (KEY PLAYERS in BANKING)

NIS ACADEMY AHMEDABAD A Project Report On
BFSI PRODUCT & SERVICES (KEY PLAYERS IN BANKING)
ANNAMALAI UNIVERSITY Submitted to:
BECAUSE BECOMING SUCCESSFUL CAN BE TAUGHT A division of NIS SPARTA LTD, Anil Dhirubhai Ambani Group Company AHMEDABAD In partial fulfillment of academic requirement of the MBA & PGPM Programme, year 2011-2012
DEVELOPED BY: PARSHU H ATTIGUDDA MBA & PGPM APP NO: 271259
ANNAMALAI UNIVERSITY Page 1
NIS ACADEMY AHMEDABAD
BFSI PRODUCT & SERVICES (KEY PLAYERS IN BANKING) << AHMEDABAD>> A comparative analysis
BATCH CODE:
MBA (1th YEAR)
NAME OF COORDINATOR: RITU ARORA
NAME OF STUDENT:
PARSHU H ATTIGUDDA
DATE OF SUBMISSION:
12th MARCH 2012
ANNAMALAI UNIVERSITY
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INDEX
NO.
CONTENTS
ACKNOWLEDGEMENT DECLARATION ICICI BANK 1.1 1.2 1.3 1.4 1.5 1.6 1.6.1 1.7 1.7.1 1.7.2 1.7.3 1.7.4 1.7.5 1.8 1.9 1.10 1.11
PAGE NO.
INTRODUCTION
HISTORY CORPORATE PROFILE ICICI BANK GROUP BOARD OF DIRECTORS BUSINESS OBJECTIVE VISION, MISSION BUSINESS PROFILE PRODUCTS & SERVICES PERSONAL BANKING NRI BANKING BUSINESS BANKING CAPITAL STRUCTURE PS OF ICICI BANK FINANCIAL SERVICES INSURANCE PRODUCTS SELLING STRATEGY HDFC BANK INTRODUCTION HISTORY CORPORATE PROFILE BOARD OF DIRECTORS BUSINESS OBJECTIVE VISION, MISSION BUSINESS PROFILE PRODUCTS AND SERVICES 4 PS OF HDFC BANK FINANCIAL SERVICES INSURANCE PRODUCTS SELLING STRATEGY AXIS BANK INTRODUCTION HISTORY CORPORATE PROFILE BOARD OF DIRECTORS
1 2 4 5 6 7 8
13 14 16 17
2 2.1 2.2 2.3 2.4 2.5 2.5.1 2.6 2.6.1 2.7 2.8 2.9 2.10 3 3.1 3.2 3.3 3.4
18 19 20 21 22 23 25 26 28 29
30 31 32 33
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3.5 3.5.1 3.6 3.7 3.8 3.9 3.10 BUSINESS OBJECTIVE VISION BUSINESS PROFILE PS OF AXIS BANK INSURANCE PRODUCTS SELLING STRATEGY REFERENCES 34 35 36 38 40 41
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ACKNOWLEDGEMENT
Its a great pleasure for me to make a project on BFSI PRODUCT & SERVICES (KEY PLAYERS IN BANKING)
First of all I would like to thank NIS Academy for giving me a chance to work on this project. I express my deepest sense of gratitude towards my project coordinator RITU ARORA who has helped me a lot throughout this project. I learnt many new things from her and I am thankful to her for her kind support.
I would also like to thanks bank companies like ICICI BANK, AXIS BANK, HDFC BANK.
Finally, yet importantly I would like to express my heartfelt thanks to my beloved parents for their blessings, my friends and classmates for their help and wishes for successful completion of this project.
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DECLARATION
I will take pleasure in declaring that the dissertation project work that is undertaken by me is an original and authentic work done by me. This dissertation project is being submitted by me for the partial fulfillment for award of MBA & PGPM from Nis Academy Ahmedabad (Annamalai University)
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INTRODUCTION
TYPES
Private BSE & NSE: ICICI, NYSE: IBN
INDUSTRY
Banking Insurance Capital Markets and allied industries
FOUNDED
1955 (as Industrial Credit and Investment Corporation of India)
PRODUCTS
Loans, Credit Cards, Savings, Investment vehicles, Insurance etc.
REVENUE
USD 15.06 billion
TOTAL ASSETS
USD 120.61 billion
HEAD OFFICE
ICICI Bank 9th Floor, South Towers ICICI Towers Bandra Kurla Complex Bandra (E) Mumbai. Phone: 91-022-653 7914 Website: www.icicibank.com
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HISTORY
ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial institution, and was its wholly-owned subsidiary. ICICI's shareholding in ICICI Bank was reduced to 46% through a public offering of shares in India in fiscal 1998, an equity offering in the form of ADRs listed on the NYSE in fiscal 2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-stock amalgamation in fiscal 2001, and secondary market sales by ICICI to institutional investors in fiscal 2001 and fiscal 2002. ICICI was formed in 1955 at the initiative of the World Bank, the Government of India and representatives of Indian industry. The principal objective was to create a development financial institution for providing medium-term and long-term project financing to Indian businesses. In the 1990s, ICICI transformed its business from a development financial institution offering only project finance to a diversified financial services group offering a wide variety of products and services, both directly and through a number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the first Indian company and the first bank or financial institution from non-Japan Asia to be listed on the NYSE. After consideration of various corporate structuring alternatives in the context of the emerging competitive scenario in the Indian banking industry, and the move towards universal banking, the managements of ICICI and ICICI Bank formed the view that the merger of ICICI with ICICI Bank would be the optimal strategic alternative for both entities, and would create the optimal legal structure for the ICICI group's universal banking strategy. The merger would enhance value for ICICI shareholders through the merged entity's access to low-cost deposits, greater opportunities for earning fee-based income and the ability to participate in the payments system and provide transaction-banking services. The merger would enhance value for ICICI Bank shareholders through a large capital base and scale of operations, seamless access to ICICI's strong corporate relationships built up over five decades, entry into new business segments, higher market share in various business segments, particularly fee-based services, and access to the vast talent pool of ICICI and its subsidiaries. In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger of ICICI and two of its wholly-owned retail finance subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank. The merger was approved by shareholders of ICICI and ICICI Bank in January 2002, by the High Court of Gujarat at Ahmedabad in March 2002, and by the High Court of Judicature

at Mumbai and the Reserve Bank of India in April 2002. Consequent to the merger, the ICICI group's financing and banking operations, both wholesale and retail, have been integrated in a single entity. ICICI Bank has formulated a Code of Business Conduct and Ethics for its directors and employees.
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CORPORATE PROFILE
ICICI Bank is India's second-largest bank with total assets of Rs. 4,062.34 billion (US$ 91 billion) at March 31, 2011 and profit after tax Rs. 51.51 billion (US$ 1,155 million) for the year ended March 31, 2011. The Bank has a network of 2,553 branches and about 7,440 ATMs in India, and has a presence in 19 countries, including India. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers througha variety of delivery channels and through its specialised subsidiaries in the areas of investment banking, life and non-life insurance, venture capital and asset management. The Bank currently has subsidiaries in the United Kingdom, Russia and Canada, branches in United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre and representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. Our UK subsidiary has established branches in Belgium and Germany. ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and the National Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE).
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ICICI BANK GROUP
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BOARD OF DIRECTORS
BOARD MEMBER
Mr. K. V. Kamath, Chairman Mr. Homi R. Khusrokhan Mr. Arvind Kumar Mr. M.S. Ramachandran Dr. Tushaar Shah Mr. V. Sridar Mr. Sridar Iyengar
Ms. Chanda Kochhar, Managing Director & CEO Mr. N. S. Kannan, Executive Director & CFO Mr. K. Ram Kumar, Executive Director Mr. Rajiv Sabharwal, Executive Director
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BUSINESS OBJECTIVE
VISION, MISSION VISION
To be the leading provider of financial services in India and a major global bank.
MISSION
We will leverage our people, technology, speed and financial capital to: be the banker of first choice for our customers by delivering high quality, world-class service. Expand the frontiers of our business globally. Play a proactive role in the full realization of Indias potential. Maintain a healthy financial profile and diversify our earnings across businesses and geographies. Maintain high standards of governance and ethics. Contribute positively to the various countries and markets in which we operate. Create value for our stakeholders.
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BUSINESS PROFILE
PRODUCTS & SERVICES PERSONAL BANKING
a) b) c) d) e) f) g) Deposits Loans Cards Investments Insurance Demat Services Wealth Management
NRI BANKING
a) b) c) d) e) f) Money Transfer Bank Accounts Investments Property Solutions Insurance Loans
BUSINESS BANKING
a) b) c) d) e) f) g) Corporate Net Banking Cash Management Trade Services FXOnline SME Services Online Taxes Custodial Services
CAPITAL STRUCTURE
The Authorized Capital of ICICI Bank is 214.75 Crores. The Issued, Subscribed and Paid up Capital is divided into 1113250642 equity shares @ Rs.10/- each.
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PRODUCTS AND SERVICES

PERSONAL BANKING
LOAN PRODUCT Auto loan Loan against security Loan against property Personal loan Credit card 2- wheeler loan Commercial vehicles finance Home loans Retail business banking Tractor loan Working capital finance Construction Equipment finance Health care finance Education loan Gold loan
DEPOSIT PRODUCT Savings A/C Current A/C Fixed Deposits Demat A/C Safe Deposit Lockers
INVESTMENT & INSURANCE Mutual Funds Bonds Knowledge Centre Insurance General And Health Insurance Equity And Derivatives Mudra Gold Bar
CARDS
PAYMENT SERVICES
ACCESS TO BANK
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Credit Card Debit Card Prepaid Card -------------------------------FOREX SERVICES -------------------------------Product And Services Trade Services Forex Service Branch Locater RBI Guidelines Net Safe Merchant Prepaid Refill Bill Pay Visa Bill Pay InstaPay Direct Pay Visa Money Transfers E-Monies Electronic Funds Transfer Online Payment Of Direct Tax Net Banking One View InstaAlert Mobile Banking ATM Phone Banking Email Statements Branch Network
WHOLESALE BANKING
CORPORATE
SMALL & MEDIUM ENTERPRISES
FINANCIAL INSTITUTION &TRUSTS
Funded Services Non Funded Services Value Added Services Internet Banking
Funded Services Non Funded Services Specialized Services Value Added Services Internet Banking
BANKS Clearing Sub-Membership RTGS Sub-Membership Fund Transfer ATM Tie- Ups Corporate Salary A/C
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Tax Collection FINANCIAL INSTITUTION Mutual Funds Stock Brokers Insurance Companies Commodities Business Trusts
NRI SERVICES
ACCOUNTS & DEPOSITS

Rupee Saving A/C Rupee Current A/C Rupee Fixed Deposits Foreign Currency Deposits Accounts For Returning Indians
REMITTANCES
North America Uk Europe South East Asia Middle East Africa Others Quick Remit India Link Check Lock Box Telegraphic/ Wire Transfer
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Fund Transfer Cheques/Dds/Tc
INVESTMENT & INSURANCES

Mutual Funds Insurance Private Banking Portfolio Investment Scheme
LOANS
Home Loans Loans Against Securities Loans Against Deposits Gold Card Credit
PAYMENT SERVICES
Net Safe Bill Pay InstaPay Direct Pay visa Money Online Donation
ACCESS TO BANK
Net Banking One View Insta Alert ATM Phone Banking Email Statements Branch Networks
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PS OF ICICI BANK
PRICING
a) b) c) d) Pricing Decisions related to interest, fee or commission. RBI and IBA Raising Number of Customers Fold Strategies
PLACE
a) b) c) d) Services are sold through branches Making Promised Services available to the ultimate users. Branches OF ICICI: 1900 in India and 33 in Mumbai.
PROMOTION
a) b) c) d) e) f) Advertising - Television, radio, movies, theatres Print Media- Hoardings, newspaper, magazines Publicity- Road shows, campus visits, sandwich man, Sponsorship Sales Promotion- Gifts, discount and commission, incentives, etc. Personal Selling- Cross-sale (selling at competitors place), personalized service Telemarketing- ICICI one source Call center (mind space)
PROCESS
a) Standardization- ICICI bank has got standardized procedures got typical transactions. b) Customization- Specialty counters at each branch to deal with customers of a particular scheme. c) Simplicity- Separate counters exist with clear indication. d) Customer Involvement- Money matters and signature.
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FINANCIAL SERVICES
ICICI Bank services the financial sector for the entire set of banking requirements and provides a complete range of solutions. The Financial Institutions and Syndication Group (FISG) is responsible for ICICI Bank's relationship with the financial sector. Under this umbrella, the Bank caters exclusively to the needs of -: a) b) c) d) e) Domestic Financial Institutions Banks Mutual Funds Insurance Companies Fund Accounting
The FISG has built strong relationships through various interactive measures, like seminars, training programs, sharing of market information and views with clients, organizing the Bank CEOs' Forum, etc. We provide the following services to our clients.
TRANSACTION BANKING
The Bank delivers world class banking services to financial sector clients. Our current roaming accounts empower you with 'Anytime, Anywhere Banking'. They are designed for your convenience. Our comprehensive collection and payment services span India's largest CMS network of over 4,500 branches. We provide correspondent banking tie-ups with foreign banks to assist them in their India-related businesses.
LOAN SYNDICATION
The FISG is responsible for syndication of loans to corporate clients. We ensure the participation of bank and financial institution for the syndication of loans. Some of the products syndicated are. a) b) c) d) Project Finance Corporate Term Loans Working Capital Loans Acquisition Finance, etc.
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SELL DOWN
ICICI Bank is a leader in the securitization and asset sell-down market. From its portfolio, the FISG offers different products to its clients in this segment. The products are. a) b) c) d) Asset-Backed Securities (ABS) Mortgage-Backed Securities (MBS) Corporate Loan Sell-down Direct Loan Assignment
BUYOUTS
As a part of a risk-diversification and portfolio-churning strategy, ICICI Bank offers buyouts of the assets of its financial sector clients.
RESOURCES
The Bank also raises resources, from clients, for internal use by issuing a gamut of products, which run from Certificates of Deposit (CDs) to Term deposits to Term Loans.
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INSURANCE PRODUCTS
TRAVEL INSURANCE
Overseas Travel Insurance covers all unexpected and unplanned medical and nonmedical expenses when you are abroad. With facilities like cashless settlement of claims worldwide, cashless hospitalization and many more, the policies will cover all your travel insurance needs.
HEALTH INSURANCE
Choose from different types of health insurance policies like Family Protect Premier Health Insurance, Health Advantage Plus, and Personal Accident Cover & Critical Care. Avail of facilities such as coverage of OPD expenses, cashless claims over a wide network of hospitals and many more. Opt for the ideal health plan for yourself and your family.
CAR INSURANCE
Get a comprehensive Policy for your Car, which covers Third Party Liability (TPL) for bodily injury and/or death, Personal Accident cover for owner-driver and loss or damage to the vehicle insured (Own Damage or OD).
TWO WHEELER INSURANCE

Get an extensive insurance cover for your two wheeler with No Claim Bonus (NCB). Voluntary Excess Discount, personal accident cover and many more benefits. Get your policy instantly with no paperwork.
HOME INSURANCE
Gets complete coverage for your home including cover for both the structure of the home and your belongings due to natural or manmade calamities and for burglary of the belongings?
STUDENT MEDICAL INSURANCE

When you are going to study abroad, get student medical insurance. It covers all the medical and non-medical expenses while you are abroad. Avail of benefits like extending your policy 3 months in advance, no pre-medical check -up before policy issuance and many more.
SELLING STRATEGY
a) b) c) d) e) f) g) h) i) Cross selling of products as a major area of focus. Creation of concept of DSA (Direct Selling Agent). Creation of concept of DST (Direct Selling Team). Effort on the part of the bank to reach the customer rather than waiting for the customer. Use of internet, mobile, ATMs and other technological device to reach and serve the customers. Aimed at generating sales. Communicates product features and benefits. Mainly through print media. Point of purchase promotion tools for different products to reach the relevant customer segment.
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INTRODUCTION
TYPE
Public
FOUNDED
1994
HEADQUARTER
HDFC Bank Ltd. Mumbai, India
INDUSTRY
Banking, Insurance, Capital Markets and allied industries
PRODUCTS
Loans, Credit Cards, Savings, Investment vehicles, Insurance etc.
NET REVENUE
Rs.2, 509.6 crores
NET INCOME
Rs. 4,634.3 crores
WEBSIT
www.hdfcbank.com
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HISTORY
HDFC Bank was incorporated in 1994 by Housing Development Finance Corporation Limited (HDFC), India's largest housing finance company. It was among the first companies to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector. The Bank started operations as a scheduled commercial bank in January 1995 under the RBI's liberalization policies. Times Bank Limited (owned by Bennett, Coleman & Co. / Times Group) was merged with HDFC Bank Ltd., in 2000. This was the first merger of two private banks in India. Shareholders of Times Bank received 1 share of HDFC Bank for every 5.75 shares of Times Bank. In 2008 HDFC Bank acquired Centurion Bank of Punjab taking its total branches to more than 1,000. The amalgamated bank emerged with a base of about Rs. 1, 22,000 crore and net advances of about Rs.89, 000 crore. The balance sheet size of the combined entity is more than Rs. 1, 63,000 crore.
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CORPORATE PROFILE
PROFILE
a) b) c) d) e) f) g) h) Housing Development Finance Corporation. Founded in 1977 by Hasmukh bhai Parakh. HDFC Bank was incorporated in August 1994. Among the first in new generation commercial banks. Registered office in Mumbai, India. Promoted by HDFC, the parent company. IPO in India in 1995. Listed in NSE, BSE, NYSE (ADR).
NETWORK
a) b) c) d) e) f) g) 761 branches 1977 ATMs in the country 327 cities in India All branches are OLRT connected 16 branches in Middle east 6 in Africa Representative offices in Hong Kong, New York, London & Singapore
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BOARD OF DIRECTORS
BOARD MEMBERS NAME
C M Vasudev Harish Engineer Renu Karnad Pandit Palande Bobby Parikh
DESIGNATION
Chairman / Chair Person Executive Director Director Director Director
NAME
Aditya Puri Paresh Sukthankar Ashim Samanta Partho Datta Anami N Roy
DESIGNATION
Managing Director Executive Director Director Director Director
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BUSINESS OBJECTIVE
MISSION
World Class Indian Bank Bench marking against international standards. To build sound customer franchises across distinct businesses Best practices in terms of product offerings, technology, service levels, risk management and audit & compliance.
VISION STATEMENT OF HDFC BANK

The HDFC Bank is committed to maintain the highest level of ethical standards, professional integrity and regulatory compliance. HDFC Banks business philosophy is based on four core values such as:a) b) c) d) Operational excellence Customer Focus Product leadership People
The objective of the HDFC Bank is to provide its target market c u s t o m e r s a f u l l r a n g e o f financial products and banking services, giving the customer a one-step window for all his/her requirements. The HDFC Bank plus and the investment advisory services programs have been designed keeping in mind needs of customers who seeks distinct financial solutions, information and advice on various investment avenues.
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BUSINESS PROFILE
PRODUCTS AND SERVICES
a) b) c) d) e) f) g) h) i) j) k) Travelers Cheques Credit card Home loan Personal loan Foreign Currency Cash Foreign Currency Demand Drafts Cheque Deposits Remittances Trade Services Mutual funds Insurance
PRODUCTS AND SERVICES TRAVELLERS CHEQUES

Travelers Cheques are a safe and easy way to protect your money when you travel. You can encase them only when you need to, and only against your signature, unlike cash which can be stolen and misused by anybody, immediately.
CREDIT CARD
Credit Card can be used for all your requirements, be it shopping, eating out, holidaying, fuelling up your vehicle, railway ticket reservations - just about any financial requirement, planned.
HOME LONE
Home loans for individual to purchase or construct houses.
PERSONAL LOAN
The procedure of personal loan is simple, documentation is minimal and approval is quick.
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FOREIGN CURRENCY CASH
Foreign Currency Cash is a convenient way of meeting personal expenses along your journey, paying for taxis / internal travel, food expenses etc.
FOREIGN CURRENCY DEMAND DRAFTS

Demand Drafts are issued in seven currencies like United States Dollars (USD), Great Britain Pounds (GBP), EURO, Japanese Yen (JPY), Australian Dollars (AUD), Canadian dollars (CAD) and New Zealand Dollars (NZD).
FOREIGN CURRENCY CHEQUE DEPOSITS

We can directly deposit our foreign currency cheques in to our saving or current account.
REMITTANCES
HDFC Bank offers the remittance facilities by which we can send and receive money to anyone. They are categorized depending on location and the urgency with which we want the money transferred.
TRADE SERVICE
HDFC Bank have people with high level of expertise and experience in trade services to provide services to suit specific requirements and structure solutions for business needs. HDFC Bank has 500 branches for trade services.
MUTUAL FUNDS
Mutual funds are funds that pool the money of several investors to invest in equity or debt markets.
INSURANCE
HDFC Bank offers a world of choice in insurance. Like children future plans, retirements plans, standard life, etc.
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4 PS OF HDFC BANK
PRODUCT
The product itself is the first element. Products most satisfy consumer needs. The management must, first decide the products to be produced, by knowing the needs of the consumers.
PRICE
The second element to affect the volume of sales is the price. The market or announced amount of money asked from a buyer is known as basic value placed on a product.
PROMOTION
The product may be known to the consumers. F i r m s m u s t undertake promotion workadvertising, publicity, personal selling etc. which are the major activities.
PLACE
Physical distribution is the delivery of products at the rights time and at the right place. The distribution mix is the combination of decisions relating to marketing channels, storage facility inventory control, location transportation warehousing etc.
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FINANCIAL SERVICES
WEALTH SERVICES (earlier known as Wealth Advisory Services) This exclusive service comes to you with an array of unmatched benefits, which include: a) Structured Process considering your risk profile, investment objectives and financial goals. b) Recommendations from HDFC Bank's in-house research team. c) Choice of convenient Mutual Fund execution platforms.
MUTUAL FUNDS
Invest through the Mutual Fund route to meet your varied investment objectives.
TAX PLANNING
At HDFC Bank we offer a number of advantageous tax saving investment options.
INSURANCE
Life insurance is designed to offer financial protection for you and your family during the times of uncertainties. Choose from a range of traditional insurance and unit linked plans designed to help you with your savings, retirement, investment and protection needs.
TRADITIONAL PLANS
HDFC SL New Money Back Plan HDFC Term Assurance Plan HDFC Loan Cover Term Assurance Plan HDFC Single Premium Whole of Life Insurance Plan HDFC Savings Assurance Plan HDFC SL Classic Assure Insurance Plan
UNIT LINKED PLAN

HDFC SL Crest Plan HDFC SL Young Star Super II Plan HDFC SL Regrowth Super II Plan HDFC SL Young Star Super Premium
HDFC SL Regrowth Maxi miser
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BONDS
A secure investment avenue giving you stable returns with tax benefits.
KNOWLEDGE CENTER
Profit from our research and make informed investment decisions.
EQUITIES & DERIVATIVES

Leverage our vast information repository and transact online.
MUDRA GOLD BAR

Buy 24 Karat gold bars made in Switzerland and certified by Assay.
MUDRA SILVER BAR

Buy 24 Karat Silver bars made in Switzerland and certified by Assay.
MUDRA SILVER BAR

Buy 24 Karat Silver bars made in Switzerland and certified by Assay.
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INSURANCE PRODUCTS
CHILDS PLAN
As parents you would never let money come in the way of fulfillment of your children's true potential. Our Child Plans allow your children to dream big and soar high.
RETIREMENT PLAN
Let your golden years be the most precious of your life, full of freedom and choice. Our Retirement Plans will let you live the life you deserve.
GROWTH PLAN
Luxury car, foreign hol- iday or dream house, create your own wish list and make it come true. Our Growth Plans will let you live the life you deserve.
PROTECTION PLAN
As the primary earning member, make sure that your family is never lacking in anything even if you are not around. Explore our Protection Plans that guarantee maximum protection at a low cost.
HEALTH PLAN
The health of every member of the family is precious and you need to safeguard it on priority. Use our Health Plans to make sure your family stays fit and fine.
SAVINGS PLAN
Insurance acts as a secure tool to maximize your savings and offer that much-needed protection. Savings plan takes care of market conditions and secures your investments. It is a systematic and sure way of fulfilling dreams.
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SELLING STRATEGY
Increasing market share in Indias expanding banking. Delivering high quality customer service. Delivering more products to more customers. Maintaining current high standards for asset quality through disciplined credit risk management. e) Develop innovative products and services that attract targeted customers and address inefficiencies in the Indian financial sector. a) b) c) d)
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INTRODUCTION
Start on 1994 On July 2007 UTI Bank rebrand as Axis Bank
PROMOTERS
a) b) c) d) e) f) g) Unit Trust Of India (UTI) Life Insurance Corporation (LIC) General Insurance Corporation (GIC) National Insurance Company Limited New India Assurance Company Limited The Oriented Insurance Company Limited United India Insurance Company Limited
CAPITALIZATION
359 crore Public Holding = 57.60%
REGISTERED OFFICE
Ahmedabad
CENTRAL OFFICE
Mumbai
TOTAL BRANCHES
827, ATM: 3595
BANK STRENGTHS
Retail Banking Corporate Banking
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HISTORY
Axis Bank was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established. The Bank was promoted jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI - I), Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC) and other four PSU insurance companies, i.e. National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd. The Bank as on 31st December, 2011 is capitalized to the extent of Rs. 412.57 crores with the public holding (other than promoters and GDRs) at 53.63%. The Bank's Registered Office is at Ahmedabad and its Central Office is located at Mumbai. The Bank has a very wide network of more than 1281 branches (including 169 Service Branches/CPCs as on 31st March, 2011). The Bank has a network of over 7591 ATMs (as on 30th September, 2011) providing 24 hrs a day banking convenience to its customers. This is one of the largest ATM networks in the country. The Bank has strengths in both retail and corporate banking and is committed to adopting the best industry practices internationally in order to achieve excellence.
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CORPORATE PROFILE
The Bank's Registered Office is at Ahmedabad and its Central Office is located at Mumbai. At the end of September 2010, The Bank has a very wide network of more than 1281 branches and Extension Counters (as on 31st December, 2010). The Bank has a network of over 6270 ATMs (as on 31st March, 2011). The Bank has loans now (as of June 2007) account for as much as 70 per cent of the banks total loan book of Rs 2,00,000 crore. For HDFC Bank, retail assets are around 57 per cent (Rs 28,000 crore) of the total loans as of March 2007. In the case of Axis Bank, retail loans have declined from 30 per cent of the total loan book of Rs 25,800 crore in June 2006 to around 23 per cent of loan book of Rs.41,280 crore (as of June 2007). Even over a longer period, while the overall asset growth for Axis Bank has been quite high and has matched that of the other banks, retail exposures grew at a slower pace. If the sharp decline in the retail asset book in the past year in the case of Axis Bank is part of a deliberate business strategy, this could have significant implications (not necessarily negative) for the overall future profitability of the business. Despite the slower growth of the retail book over a period of time and the outright decline seen in the past year, the banks fundamentals are quite resilient. With the high level of mid-corporate and wholesale corporate lending the bank has been doing, one would have expected the net interest margins to have been under greater pressure. The bank, though, appears to have insulated such pressures. Interest margins, while they have declined from the 3.15 per cent seen in 2003-04, are still hovering close to the 3 per cent mark. (The comparable margins for ICICI Bank and HDFC Bank are around 2.60 per cent and 4 per cent respectively. The margins for ICICI Bank are lower despite its much larger share of the higher margin retail business, since funding costs also are higher). The Bank today is capitalized to the extent of Rs. 409.90 crores with the public holding (other than promoters and GDRs) at 53.63%. It is also listed in the top 100 most trusted brands of India in the Brand Trust Report. Axis Bank operates the worlds highest ATM site at Thegu, Sikkim at 13,200 feet above sea level.
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BOARD OF DIRECTORS
BOARD OF DIRECTORS NAME
Dr. Adarsh Kishore Smt. Shikha Sharma Dr. R.H. Patil Smt. Rama Bijapurkar Shri M.V. Subbiah Shri K. N. Prithviraj Shri V. R. Kaundinya Shri S. B. Mathur Shri Prasad R. Menon Shri R. N. Bhattacharyya Shri Samir K Barua
DESIGNATION
Chairman / Chair Person Managing Director & CEO Director Director Director Director Director Director Director Director Director
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BUSINESS OBJECTIVE
VISION
To be the preferred financial solutions provider excelling in customer delivery through insight, empowered employees and smart use of technology a) b) c) d) e) f) Core Values Customer Centricity Ethics Transparency Teamwork Ownership
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BUSINESS PROFILE
PRODUCTS & SERVICES
a) Easy Access Saving Account b) Saving Account for Women c) Prime Saving Account d) Senior Citizens Saving Account e) Priority Banking f) Corporate Salary Account g) Trust /NGOs Saving Account h) Resident Foreign Currency Account i) Online Trading Account j) Current Account k) Term Deposits l) Locker Facilities m) NRI Services n) Depository Services o) Financial Advisory Services p) Wealth Management Services q) Insurance Solutions Life and General r) Retail Loans s) Credit Loans t) Travel Currency Cards
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PS OF AXIS BANK
PRODUCT
The main products of AXIS Bank are Saving Account, Current Account and Demat Account. The other products are Home loan, personal loan, Insurance, Credit cards, etc. For better marketing of products, the products are categorized under Axis Bank and Axis Sales. Products under Axis Bank is a) b) c) d) e) f) g) h) Saving Account Current Account Forex Department Salary Accounts Products under Axis Sales are Home loan Personal loan, Demat Account
PLACE
Place plays an important role in tangibilizing service offerings. Quality of service is perceived by many customers in the form of place of delivery- locational appeal, interiors, ambience, etc. If a bank is located in a crowded market the place or location will be a negative tangibilizes. Providing excellent tangibles in the form of place or location and interiors is particularly important for appealing to the customers segment. More recently, some of the private banks in India like AXIS Bank are providing very attractive tangibles in the form of their locations, exteriors and interiors.
PROMOTION
Promotion can tangibilize services in different forms: a) b) c) d) Visualization Association Physical representation Documentation.
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Visualization tangibilizes services through hoardings, TV and print campaigns or advertisements. Physical representation in services has a good promotional appeal to customers like use of colors to symbolize wealth and status. Service providers use documentation in their promotions in support of their claims for dependability, popularity and responsiveness
PEOPLE
People are a common factor in every service. And people tangibilize services. Good people (means good performance) make good or successful services. Bad performers deliver bad services.
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INSURANCE PRODUCTS
LIFE INSURANCE
MetLife India offers you a wide choice of life insurance plans that help you take care of your varied needs like protection, wealth accumulation & long term savings for children's education, children's marriage, retirement, tax savings etc. MetLife India, through their trained & certified Financial Planning Consultants will help you in ascertaining your protection and investment needs.
MET MONTHLY INCOME PLAN

Guaranteed Monthly Income Plan (Par).Met Monthly Income Plan' a participating endowment plan which guarantees you and your family a monthly regular income for 15 years and ensures you lives life your way.
MET BHAVISHYA
Guaranteed Money back child plan (Non Par). Met Bhavishya is a guaranteed money back insurance plan that provides funds to meet education and career milestones of your child.
MET SUVIDHA (Par)/ (Non Par)

A flexible endowment plan that combines savings with security. Met Suvidha (Par) is a Flexible Endowment Plan that combines savings and security. This plan also comes in a Non Par version which pays a completely guaranteed maturity benefit in the form of a Sum Assured.
MET SUKH-MONEY
BACK PLAN (Non Par) Met Sukh is a guaranteed Money-Back plan that offers 10% guaranteed additions on Sum Assured for every policy year.
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HEALTH INSURANCE FAMILY HEALTH
Only Axis Bank offers you the advantage of insuring not just yourself but your entire family with one policy. Our Family Health insurance programmed provides a comprehensive health insurance that covers you, your spouse and 3 dependent children up to the age of 18 years. Thanks to our association with Bajaj Allianz General Insurance, now you don't have to pay multiple premiums to insure all the members in your family. Family Health Insurance Programed provides you and your family members.
HOSPITAL REIMBURSEMENT
Reimbursement of your hospital expenses in case of sudden illness, accidents or emergency surgeries
HOSPITAL CASH PAYOUT SILVER HEALTH

Health care costs are high and getting higher. As the age of an individual increases the health care costs increase manifold and become a burden on the individual. Senior citizens have to pay out of their hard earned savings to meet the expenses. Bajaj Allianz's Silver Health Plan for senior citizens protects you and your spouse in case you need expensive medical care. You get cashless benefit or medical reimbursement for hospitalization expenses due to illness or accidents.
COVERAGE
a) Hospitalization expenses and an amount equivalent to 3% of admissible hospitalization expenses in respect of any and all pre and post hospitalization expenses. b) Ambulance charges in an emergency subject to a limit of Rs 1,000. c) Pre-existing illnesses are covered from the second year of the policy. d) The company's liability in case of any pre-exiting illness from the second year of the policy would be restricted to 50% of the limit of indemnity in a policy year. e) The policy has a lifetime indemnity limit of three times the limit of indemnity specified in the earliest senior citizen plan, if the policy is renewed continuously.
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SELLING STRATEGY
The decision to re-brand the bank emanated from the need to move out of a scenario of brand confusion that is created by several shareholder-unrelated entities using the UTI brand. On the creative point of view, the change of name from UTI Bank to Axis Bank is precisely just a name change. Everything else about the brand remains the same. Axis is a strong name with an international aura to it. It is very much in keeping with UTIs success story in the private banking arena.
MARKETING INITIATIVES
On the marketing initiatives, a multimedia campaign was unfolded on August 1 that will go on for the next few weeks. It seeks to reassure customers that the change of name will in no way affect the services offered by the bank. On the thought process the creative platform adopted for the name change is based primarily on twins -- siblings whose names are different, but are identical in every other way. This campaign will run on a) Television b) Outdoor c) Print Radio and other 360-degree media. Some interesting innovations are planned in the print medium. On radio, the name change is being expressed in a slightly different manner, in keeping with the nature of the medium. BROADSHEET WAY The first campaign that was featured was a false cover page for Mid-Day going the broadsheet way. The campaign very much focused on the idea on the awareness of the bank changing its name to Axis Bank. Television is given priority as it gives the maximum reach among the mass media channels. Besides the mass media channels, the 2,500-odd ATM locations is also being used to convey the name change message. And of course, the signage of the 600 or so branches will also change to reflect the new name. LOGO DESIGN: The logo design of Axis Bank is based on the letter A. It is a contemporary, universal and solid design that retains the burgundy color of the original UTI logo as a link to its heritage
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REFERENCES
a) www.google.com b) www.wikipedia.com c) Business world d) Business today e) magazine f) Economics times News paper g) Times of India h) www.axisbank.com i) www.hdfcbank.com j) www.onlinesbi.com
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Project Report Banking (KEY PLAYERS in BANKING)

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Project Report Banking (KEY PLAYERS in BANKING)

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NIS ACADEMY AHMEDABAD A Project Report On

BFSI PRODUCT & SERVICES (KEY PLAYERS IN BANKING)

ANNAMALAI UNIVERSITY Submitted to:

NIS ACADEMY AHMEDABAD

MBA (1th YEAR)

NAME OF COORDINATOR: RITU ARORA

12th MARCH 2012

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ICICI BANK GROUP

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PRODUCTS AND SERVICES

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SMALL & MEDIUM ENTERPRISES

FINANCIAL INSTITUTION &TRUSTS

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ACCOUNTS & DEPOSITS

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INVESTMENT & INSURANCES

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TWO WHEELER INSURANCE

STUDENT MEDICAL INSURANCE

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VISION STATEMENT OF HDFC BANK

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PRODUCTS AND SERVICES TRAVELLERS CHEQUES

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FOREIGN CURRENCY DEMAND DRAFTS

FOREIGN CURRENCY CHEQUE DEPOSITS

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UNIT LINKED PLAN

HDFC SL Regrowth Maxi miser

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EQUITIES & DERIVATIVES

MUDRA GOLD BAR

MUDRA SILVER BAR

MUDRA SILVER BAR

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