Type Public Traded as

NYSE: T NASDAQ: ATT Dow Jones Component S&P 500 Component Industry Telecommunications Founded October 5, 1983 (1983-10-05) Headquarters Whitacre Tower, Downtown, Dallas, Texas, United States Key people Randall Stephenson (Chairman, President & CEO Services Fixed line and mobile telephony, broadband and fixed-line internet servi ces, digital television Revenue US$ 124.280 billion (2010) Operating income US$ 019.573 billion (2010) Net income US$ 019.864 billion (2010) Total assets

US$ 268.488 billion (2010) Total equity US$ 111.950 billion (2010) Employees 294,600 (2010) Parent AT&T Corp. (1983)

Subsidiaries AT&T Corp. AT&T Mobility AT&T Teleholdings BellSouth Southwestern Bell

Website

ATT.com

WHITACRE TOWER: AT&T'S CORPORATE HEADQUARTERS IN DALLAS, TEXAS

INTRODUCTION AT&T IS AN AMERICAN MULTINATIONAL TELECOMMUNICATIONS CORPORATION HEADQUARTERED I N WHITACRE TOWER, DALLAS, TEXAS, UNITED STATES. IT IS THE LARGEST PROVIDER OF MO BILE TELEPHONY AND FIXED TELEPHONY IN THE UNITED STATES, AND IS ALSO A PROVIDER OF BROADBAND AND SUBSCRIPTION TELEVISION SERVICES. AS OF 2010, AT&T IS THE 7TH L ARGEST COMPANY IN THE UNITED STATES BY TOTAL REVENUE, AS WELL AS THE 4TH LARGEST NON-OIL COMPANY IN THE US (BEHIND WALMART, GENERAL ELECTRIC AND BANK OF AMERICA ). IT IS THE 3RD LARGEST COMPANY IN TEXAS BY TOTAL REVENUE (BEHIND EXXONMOBIL AN D CONOCOPHILLIPS) AND THE LARGEST NON-OIL COMPANY IN TEXAS. IT IS ALSO THE LARGE ST COMPANY HEADQUARTERED IN DALLAS.IN 2011, FORBES LISTED AT&T AS THE 14TH LARGE ST COMPANY IN THE WORLD BY MARKET VALUE AND THE 9TH LARGEST NON-OIL COMPANY IN T HE WORLD BY MARKET VALUE.IT IS THE 21ST LARGEST MOBILE TELECOM OPERATOR IN THE W ORLD WITH OVER 100.7 MILLION MOBILE CUSTOMERS. SOUTHWESTERN BELL CORPORATION WAS ONE OF SEVEN REGIONAL BELL OPERATING COMPANIES THAT WERE INCORPORATED IN 1983 BY AT&T CORP FOLLOWING THE BREAK-UP OF THE ORIGI NAL AT&T AS A RESULT OF THE UNITED STATES V. AT&TANTITRUST SUIT. THE COMPANY CHA NGED ITS NAME IN 1995 TO SBC COMMUNICATIONS INC. AND AGAIN IN 2005 TO AT&T INC. AFTER IT PURCHASED ITS FORMER PARENT COMPANY, AT&T CORPORATION.

THE NEWLY MERGED COMPANY TOOK ON THE ICONIC AT&T LOGO AND STOCK-TRADING SYMBOL (NYSE: T, FOR "TELEPHONE"). THE CURRENT AT&T RECONSTITUTES MUCH OF THE FORMER BELL SYSTEM AND INCLUDES TEN O F THE ORIGINAL 22 BELL OPERATING COMPANIES ALONG WITH ONE IT PARTIALLY OWNED (SO UTHERN NEW ENGLAND TELEPHONE), AND THE ORIGINAL LONG DISTANCE DIVISION. THE COMP ANY IS HEADQUARTERED IN DOWNTOWNDALLAS, TEXAS.

HISTORY 19841994: SOUTHWESTERN BELL CORPORATION AMERICAN TELEPHONE AND TELEGRAPH COMPANY OFFICIALLY TRANSFERRED FULL OWNERSHIP O F SOUTHWESTERN BELL TELEPHONE COMPANY TO SOUTHWESTERN BELL CORPORATION ON JANUAR Y 1, 1984. IT HAD THREE OTHER SUBSIDIARIES: SOUTHWESTERN BELL PUBLICATIONS, INC. , A DIRECTORY PUBLISHER; SOUTHWESTERN BELL MOBILE SYSTEMS, INC., IN THE BUSINESS OF MOBILE TELEPHONE SERVICE; AND SOUTHWESTERN BELL TELECOMMUNICATIONS, INC., FO CUSING ON MARKETING PHONE EQUIPMENT TO BUSINESS CUSTOMERS. THE HOLDING COMPANIES ' NEW PRESIDENT WAS ZANE EDISON BARNES. SOUTHWESTERN BELL CORPORATION LOGO, 1992-1995

IN 1987, SBC BOUGHT METROMEDIA INC.'S CELLULAR AND PAGING BUSINESS. THIS IN TURN BOOSTED THE COMPANY TO THIRD LARGEST CELLULAR-COMMUNICATIONS COMPANY IN THE UNI TED STATES; BEHIND MCCAW CELLULAR AND PACIFIC TELESIS. IN JANUARY 1990 EDWARD WH ITACRE TOOK OVER AS PRESIDENT OF SOUTHWESTERN BELL. THE HEADQUARTERS WAS MOVED F ROM ST. LOUIS TO SAN ANTONIO, TEXAS IN FEBRUARY 1993. IT ACQUIRED 2 CABLE COMPAN IES IN MARYLAND AND VIRGINIA FROM HAUSER COMMUNICATIONS FOR 650 MILLION DOLLARS, BECOMING THE FIRST REGIONAL BELL TELEPHONE COMPANY TO ACQUIRE A CABLE COMPANY O UTSIDE OF ITS SERVICE AREA. IN 1994 THEY CALLED OFF A $1.6 BILLION ACQUISITION A TTEMPT FOR 40 PERCENT OF COX CABLE DUE TO FCC RULES ON CABLE COMPANIES. SBC WOUL D LATER START SELLING ITS CURRENT CABLE COMPANY INTERESTS. 19952000: CHANGES IN THE COMPANY IN 1995 SOUTHWESTERN BELL CORP. BECAME SBC COMMUNICATIONS. THEY THEN COMBINED SO UTHWESTERN BELL TELECOM DIVISION (WHICH MADE TELEPHONE EQUIPMENT) INTO THE COMPA NY, DUE TO NEW FCC RULES. IN 1996 SBC ANNOUNCED IT WOULD ACQUIRE PACIFIC TELESIS GROUP, A REGIONAL BELL OP ERATING COMPANY (RBOC) IN CALIFORNIA AND NEVADA. 1997 BROUGHT RUMORS OF A PROPOS ED MERGER BETWEEN AT&T CORPORATION (THE USA'S LARGEST LONG DISTANCE PROVIDER) AN D SBC (THE USA'S LARGEST LOCAL PROVIDER). THE FCC DISAPPROVED OF THE MERGER, AND IT CAME TO END. LATER IN 1997 SBC SOLD ITS LAST TWO CABLE COMPANIES, EXITING TH E CABLE TELECOM FIELD. JANUARY 1998, SBC ANNOUNCED IT WOULD TAKE OVER SOUTHERN NEW ENGLAND TELECOMMUNIC ATIONS CORP. (SNET) FOR $4.4 BILLION IN STOCK (THE FCC WOULD APPROVE IN OCTOBER 1998). SBC ALSO WON A COURT JUDGMENT THAT WOULD MAKE IT EASIER FOR RBOCS TO ENTE R THE LONG DISTANCE PHONE SERVICE, BUT IT WAS BEING CHALLENGED BY AT&T AND THE F CC. MAY 1998 AMERITECH AND SBC ANNOUNCED A $62 BILLION DOLLAR MERGER, IN WHICH S BC WOULD TAKE OVER AMERITECH. AFTER MAKING SEVERAL ORGANIZATIONAL CHANGES (SUCH AS THE SALE OF AMERITECH WIRELESS TO GTE) TO SATISFY STATE AND FEDERAL REGULATOR S, THE TWO MERGED ON OCTOBER 8, 1999. THE FCC LATER FINED SBC COMMUNICATIONS $6 MILLION FOR FAILURE TO COMPLY WITH AGREEMENTS MADE IN ORDER TO SECURE APPROVAL O F THE MERGER. SBC BECAME THE LARGEST RBOC UNTIL THE BELL ATLANTIC AND GTE MERGER . 1998 REVENUES WERE $46 BILLION, PLACING SBC AMONG THE TOP 15 COMPANIES IN THE FORTUNE 500. JANUARY 1999 SBC ANNOUNCED IT WOULD PURCHASE COMCAST CELLULAR, FOR $1.7 BILLION, PLUS $1.3 BILLION OF DEBT. DURING 1999 SBC CONTINUED TO PREPARE TO BE ALLOWED T O PROVIDE LONG DISTANCE PHONE SERVICE. FEBRUARY SBC ACQUIRED UP TO TEN PERCENT O F WILLIAMS COMPANIES' TELECOMMUNICATIONS DIVISION FOR ABOUT $500 MILLION, WHO WA S BUILDING A FIBER OPTIC NETWORK ACROSS THE COUNTRY AND WOULD CARRY SBC'S FUTURE SERVICE. ON NOVEMBER 1, 1999, SBC BECAME A PART OF THE DOW JONES INDUSTRIAL AVE RAGE. 20002005: ONE NATIONAL BRAND, AT&T CORP. ACQUISITION IN 2002, SBC ENDED MARKETING ITS OPERATING COMPANIES UNDER DIFFERENT NAMES, AND SIMPLY OPTED TO GIVE ITS COMPANIES DIFFERENT DOING BUSINESS AS NAMES BASED ON TH E STATE (A PRACTICE ALREADY IN USE BY AMERITECH SINCE 1993), AND IT GAVE THE HOL DING COMPANIES IT HAD PURCHASED D/B/A NAMES BASED ON THEIR GENERAL REGION. SBC-AT&T LEGACY TRANSITION LOGO, USED 20052006 ON JANUARY 31, 2005, SBC ANNOUNCED THAT IT WOULD PURCHASE AT&T CORP. FOR MORE TH AN US$16 BILLION. THE ANNOUNCEMENT CAME ALMOST EIGHT YEARS AFTER SBC AND AT&T (A LSO KNOWN AS AMERICAN TELEPHONE & TELEGRAPH CORP.) CALLED OFF THEIR FIRST MERGER TALKS AND NEARLY A YEAR AFTER INITIAL MERGER TALKS BETWEEN AT&T CORP. AND BELLS OUTH FELL APART. AT&T STOCKHOLDERS MEETING IN DENVER, APPROVED THE MERGER ON JUN E 30, 2005. THE U.S. DEPARTMENT OF JUSTICE CLEARED THE MERGER ON OCTOBER 27, 200 5, AND THE FEDERAL COMMUNICATIONS COMMISSION APPROVED IT ON OCTOBER 31, 2005. THE MERGER WAS FINALIZED ON NOVEMBER 18, 2005.[10] UPON THE COMPLETION OF THE ME RGER, SBC COMMUNICATIONS ADOPTED THE AT&T BRANDING, AND CHANGED ITS CORPORATE NA ME TO AT&T INC. TO DIFFERENTIATE THE COMPANY FROM THE FORMER AT&T CORPORATION. O N DECEMBER 1, 2005, THE MERGED COMPANY'S NEW YORK STOCK EXCHANGETICKER SYMBOL WA

S CHANGED FROM "SBC" TO THE TRADITIONAL "T" USED BY AT&T. THE NEW AT&T UPDATED THE FORMER AT&T'S GRAPHIC LOGO; HOWEVER THE EXISTING AT&T S OUND TRADEMARK (VOICED BY PAT FLEET) CONTINUES TO BE USED. BELLSOUTH ACQUISITION ON FRIDAY DECEMBER 29, 2006, THE FEDERAL COMMUNICATIONS COMMISSION (FCC) APPROVE D THE NEW AT&T'S ACQUISITION OF A REGIONAL BELL OPERATING COMPANY, BELLSOUTH, VA LUED AT APPROXIMATELY $86 BILLION (OR 1.325 SHARES OF AT&T FOR EACH SHARE OF BEL LSOUTH AT THE CLOSE OF TRADING DECEMBER 29, 2006). THE NEW COMBINED COMPANY RETA INED THE NAME AT&T. THE DEAL CONSOLIDATED OWNERSHIP OF BOTH CINGULAR WIRELESS AN D YELLOWPAGES.COM, ONCE JOINT VENTURES BETWEEN BELLSOUTH AND AT&T. ALL SERVICES, INCLUDING WIRELESS, BECAME OFFERED UNDER THE AT&T NAME. 20072008 RESTRUCTURING THE AT&T SWITCHING CENTER IN DOWNTOWN LOS ANGELES. IN JUNE 2007, AT&T'S NEW CHAIRMAN AND CEO, RANDALL STEPHENSON, DISCUSSED HOW WIR ELESS SERVICES ARE THE CORE OF "THE NEW AT&T". WITH DECLINING SALES OF TRADITION AL HOME PHONE LINES, AT&T PLANS TO ROLL OUT VARIOUS NEW MEDIA SUCH AS VIDEO SHAR E, U-VERSE, AND TO EXTEND ITS REACH IN HIGH SPEED INTERNET INTO RURAL AREAS ACRO SS THE COUNTRY. AT&T ANNOUNCED ON JUNE 29, 2007, HOWEVER, THAT IT WAS ACQUIRING DOBSON COMMUNICATIONS. IT WAS THEN REPORTED ON OCTOBER 2, 2007 THAT AT&T WOULD P URCHASE INTERWISE FOR $121 MILLION, WHICH IT COMPLETED ON NOVEMBER 2, 2007. ON O CTOBER 9, 2007, AT&T PURCHASED 12 MHZ OF SPECTRUM IN THE PRIME 700 MHZ SPECTRUM BAND FROM PRIVATELY-HELD ALOHA PARTNERS FOR NEARLY $2.5 BILLION; THE DEAL WAS AP PROVED BY THE FCC ON FEBRUARY 4, 2008. ON DECEMBER 4, 2007 AT&T ANNOUNCED PLANS TO ACQUIRE EDGE WIRELESS, A REGIONAL GSM CARRIER IN THE PACIFIC NORTHWEST. THE E DGE WIRELESS ACQUISITION WAS COMPLETED IN APRIL 2008 CORPORATE HEADQUARTERS MOVE ON JUNE 27, 2008, AT&T ANNOUNCED THAT IT WOULD MOVE ITS CORPORATE HEADQUARTERS F ROM 175 EAST HOUSTON STREET IN SAN ANTONIO TO ONE AT&T PLAZA IN DOWNTOWNDALLAS. THE COMPANY SAID THAT IT MOVED TO GAIN BETTER ACCESS TO ITS CUSTOMERS AND OPERAT IONS THROUGHOUT THE WORLD, AND TO THE KEY TECHNOLOGY PARTNERS, SUPPLIERS, INNOVA TION AND HUMAN RESOURCES NEEDED AS IT CONTINUES TO GROW, DOMESTICALLY AND INTERN ATIONALLY AT&T INC. PREVIOUSLY RELOCATED ITS CORPORATE HEADQUARTERS TO SAN ANTONIO FROM ST . LOUIS IN 1992, WHEN IT WAS THEN NAMED SOUTHWESTERN BELL CORPORATION. THE COMPA NY'S TELECOM OPERATIONS GROUP, WHICH SERVES RESIDENTIAL AND REGIONAL BUSINESS CU STOMERS IN 22 U.S. STATES, REMAINS IN SAN ANTONIO. ATLANTA CONTINUES TO BE THE HEADQUARTERS FOR AT&T MOBILITY, WITH SIGNIFICANT OFF ICES IN REDMOND, WASHINGTON, THE FORMER HOME OF AT&T WIRELESS. BEDMINSTER, NEW J ERSEY IS THE HEADQUARTERS FOR THE COMPANY'S GLOBAL BUSINESS SERVICES GROUP AND A T&T LABS. ST. LOUIS CONTINUES AS HOME TO THE COMPANY'S DIRECTORY OPERATIONS, AT& T ADVERTISING SOLUTIONS. JOB CUTS ON DECEMBER 4, 2008, AT&T ANNOUNCED THEY WOULD BE CUTTING 12,000 JOBS DUE TO "EC ONOMIC PRESSURES, A CHANGING BUSINESS MIX AND A MORE STREAMLINED ORGANIZATIONAL STRUCTURE". POST-CONSOLIDATION WIRELESS ACQUISITIONS CELLULAR ONE ACQUISITION ON JUNE 29, 2007 AT&T ANNOUNCED THAT THEY HAD REACHED AN AGREEMENT TO PURCHASE D OBSON CELLULAR, WHICH PROVIDED SERVICES IN THE US UNDER THE NAME CELLULAR ONE IN PRIMARILY RURAL AREAS. THE CLOSING PRICE WAS $2.8B USD, OR $13 PER SHARE. AT&T ALSO AGREED TO ASSUME THE OUTSTANDING DEBT OF $2.3B USD. THE SALE COMPLETED ON N OVEMBER 15, 2007, WITH MARKET TRANSITION BEGINNING DECEMBER 9, 2007. ON NOVEMBER 11, 2008, AT&T ANNOUNCED A $944 MILLION BUYOUT OF CENTENNIAL COMMUNI CATIONS CORP. THE ACQUISITION IS SUBJECT TO REGULATORY APPROVAL, THE APPROVAL OF CENTENNIALS STOCKHOLDERS AND OTHER CUSTOMARY CLOSING CONDITIONS. WELSH, CARSON,

ANDERSON & STOWE, CENTENNIALS LARGEST STOCKHOLDER, HAS AGREED TO VOTE IN SUPPORT OF THIS TRANSACTION. IN AN ATTEMPT TO QUELL REGULATORS, ON MAY 9, 2009 AT&T ENTE RED AN AGREEMENT WITH VERIZON WIRELESS TO SELL OFF CERTAIN EXISTING CENTENNIAL S ERVICE AREAS IN THE STATES OF LOUISIANA AND MISSISSIPPI FOR $240 MILLION PENDING THE SUCCESSFUL MERGER OF AT&T AND CENTENNIAL. WAYPORT ACQUISITION ON DECEMBER 12, 2008, AT&T ACQUIRED WAYPORT, INC., A MAJOR PROVIDER OF INTERNET HOTSPOTS IN THE UNITED STATES. WITH THE ACQUISITION, AT&T'S PUBLIC WI-FI DEPLOYM ENT CLIMBED TO 20,000 HOTSPOTS IN THE UNITED STATES, THE MOST OF ANY U.S. PROVID ER. QUALCOMM SPECTRUM ON DECEMBER 20, 2010, AT&T AND QUALCOMM ANNOUNCED THAT AT&T WOULD BUY $1.93 BILL ION WORTH OF SPECTRUM FROM QUALCOMM. FORMERLY USED FOR FLO TV, THIS SPECTRUM WIL L BE USED TO EXPAND AT&T'S 4G WIRELESS SERVICES. AT&T ALREADY HAD SPECTRUM FOR T HE PURPOSE CLOSE TO WHAT IT IS BUYING. T-MOBILE USA ACQUISITION MAIN ARTICLE: MERGER OF AT&T AND T-MOBILE USA ON MARCH 20, 2011, AT&T ANNOUNCED ITS INTENTION TO BUY T-MOBILE USA FOR $39 BILL ION FROM DEUTSCHE TELEKOM. THE DEAL COMES WITH 33.7 MILLION SUBSCRIBERS, MAKING AT&T THE LARGEST MOBILE PHONE COMPANY IN THE UNITED STATES. IF THE DEAL GOES THR OUGH AT&T WOULD HAVE A 43% MARKET SHARE OF MOBILE PHONES IN THE U.S. MAKING AT&T SIGNIFICANTLY LARGER THAN ANY OF ITS COMPETITORS. REGULATORS QUESTION THE EFFEC TS SUCH A DEAL WILL HAVE ON BOTH COMPETITORS AND CONSUMERS. AT&T CEO RANDALL STE PHENSON HOWEVER STATED THAT THE MERGER WOULD INCREASE NETWORK QUALITY AND WOULD LEAD TO LARGE SAVINGS FOR THE COMPANY. AT&T STATED IT MAY HAVE TO SELL SOME ASSE T TO GAIN APPROVAL FROM REGULATORS, BUT STATE THEY HAVE DONE THEIR "HOMEWORK" ON REGULATIONS. REACTION TO THE ANNOUNCED MERGER HAS GENERATED BOTH SUPPORT AS WELL AS OPPOSITIO N AMONG VARIOUS GROUPS AND COMMUNITIES. THE MERGER HAS GARNERED SUPPORT FROM A WIDE NUMBER OF CIVIL RIGHTS, ENVIRONMENTA L, AND BUSINESS ORGANIZATIONS. THESE INCLUDE THE NAACP, LEAGUE OF UNITED LATIN A MERICAN CITIZENS, GAY & LESBIAN ALLIANCE AGAINST DEFAMATION (GLAAD), LEAGUE OF U NITED LATIN AMERICAN CITIZENS (LULAC), AND THE SIERRA CLUB.[28] LABOR ORGANIZATI ONS SUCH AS THE AFL-CIO, TEAMSTERS, AND THE COMMUNICATIONS WORKERS OF AMERICAALS O VOICED SUPPORT FOR THE MERGER. THESE ORGANIZATIONS POINT TO AT&T'S COMMITMENT TO LABOR, SOCIAL, AND ENVIRONMENTAL STANDARDS. MANY OF THESE ORGANIZATIONS HAVE ALSO CITED HOW THE MERGER IS LIKELY TO ACCELERATE 4G WIRELESS DEPLOYMENT, THUS H ELPING UNDERSERVED COMMUNITIES SUCH AS RURAL AREAS AND DISADVANTAGED URBAN COMMU NITIES. ACCORDING TO THE NAACP, THE MERGER WILL "ADVANCE INCREASED ACCESS TO AFF ORDABLE AND SUSTAINABLE WIRELESS BROADBAND SERVICES AND IN TURN STIMULATE JOB CR EATION AND CIVIC ENGAGEMENT THROUGHOUT OUR COUNTRY." AS OF AUGUST 2 THE GOVERNORS OF 26 STATES HAVE WRITTEN LETTERS SUPPORTING THE ME RGER. ON JULY 27 THE ATTORNEYS GENERAL OF UTAH, ALABAMA, ARKANSAS, GEORGIA, KENT UCKY, MICHIGAN, MISSISSIPPI, NORTH DAKOTA, SOUTH DAKOTA, WEST VIRGINIA, AND WYOM ING SENT A JOINT LETTER OF SUPPORT TO THE FCC. AS OF AUGUST 2011 STATE REGULATOR Y AGENCIES IN ARIZONA AND LOUISIANA HAVE APPROVED THE ACQUISITION. A DIVERSE GROUP OF INDUSTRY AND PUBLIC-INTEREST ORGANIZATIONS ARE OPPOSED TO AT& T'S MERGER WITH T-MOBILE. CONSUMER GROUPS INCLUDING PUBLIC KNOWLEDGE, CONSUMERS UNION, FREE PRESS AND THE MEDIA ACCESS PROJECT ARE PUBLICLY OPPOSED TO AT&T MERG ER. THESE GROUPS HAVE INFLUENCE WITH DEMOCRATS AT THE FEDERAL COMMUNICATIONS COM MISSION AND IN CONGRESS. THESE ORGANIZATIONS FEAR THAT THE MERGER WILL RAISE PRI CES AND STIFLE INNOVATION BY CONSOLIDATING SO MUCH OF THE WIRELESS INDUSTRY IN O NE COMPANY. FREE PRESS AND PUBLIC KNOWLEDGE HAVE STARTED WRITING CAMPAIGNS AGAIN ST THE DEAL.

INTERNET COMPANIES ARE GENERALLY SKEPTICAL OF THE MERGER BECAUSE IT LEAVES THEM WITH FEWER COUNTER-PARTIES TO NEGOTIATE WITH FOR GETTING THEIR CONTENT AND APPLI CATIONS TO CUSTOMERS. THE AT&T MERGER MIGHT LEAVE THEM DEPENDENT ON JUST TWO, AT &T AND VERIZON. THE COMPUTER & COMMUNICATION INDUSTRY ASSOCIATION (CCIA), WHICH COUNTS GOOGLE, MICROSOFT, YAHOO AND EBAY AMONG ITS MEMBERS, IS OPPOSED TO THE ME RGER. "A DEAL LIKE THIS, IF NOT BLOCKED ON ANTITRUST GROUNDS, IS OF DEEP CONCERN TO ALL THE INNOVATIVE BUSINESSES THAT BUILD EVERYTHING FROM APPS TO HANDSETS. I T WOULD BE HYPOCRITICAL FOR OUR NATION TO TALK ABOUT UNLEASHING INNOVATION ON ON E HAND AND THEN STAND BY AS THREATS TO INNOVATION LIKE THIS ARE PROPOSED," SAID ED BLACK, HEAD OF CCIA. ON APRIL 11, 2011, AT&T DEFENDED ITS PROPOSED ACQUISITION OF T-MOBILE USA BEFORE A U.S. SENATE COMMITTEE, SAYING THE COMBINED COMPANY WILL DELIVER HIGH-SPEED WI RELESS SERVICES TO 97 PERCENT OF AMERICANS AND PROVIDE CONSUMER BENEFITS SUCH AS FEWER DROPPED CALLS. IF AT&T'S ACQUISITION OF T-MOBILE USA IS REJECTED BY FEDERAL REGULATORS, AT&T WO ULD NEED TO PAY $6 BILLION, INCLUDING $3 BILLION IN CASH, TO T-MOBILE USA'S PARE NT COMPANY DEUTSCHE TELEKOM. ON AUGUST 31, 2011, THE DEPARTMENT OF JUSTICE OFFICIALLY FILED A LAWSUIT IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA SEEKING TO BLOCK THE A CQUISITIONLETTER.

FINDINGS TIME-CONSUMPTION VODAFONE ADVERTISEMENT IS LENGHTY.DUE TO THIS REASON IT WONT BE ABLE TO BIND THE INTEREST OF THE VIEWERS WHERE AS IN AT&T ADVERTISEMENT THE HUMOUR QOUTIENT IS MORE,WHICH WILL HOLD THE INTEREST OF THE VIEWERS INTACT. RECALL-IMPACT AT&T IS SUCH KIND OF ADVERTISEMENT THAT PEOPLE WILL CERTAINLY RECALL FOR A LONGE R PERIOD OF TIME. AS IT IS CERTAINLY A MUCH ENTERTAINING, FUNNY, AND EXCITING ADVERTISEMENT WHICH IS NOT THE CASE IN VODAFONE. IN COMPARISION TO VODAFONE AT&T WILL KEEP A PLACE IN MINDS OF PEOPLE FOR A LONG P ERIOD. COST EFFECTIVENESS IT IS CLEARLY NOTICABLE THAT COST ACQUISATION IS MUCH MORE IN VODAFONE ADVERTISEMENT AS COMPARED TO AT&T.COST OF MATERIAL INCURRED,PROCESS OF MAKING AD VERTISEMENT AND MANAGEMENT OF IT WOULD HAVE CERTAINLY COSTED MORE IN COMPARISION TO VODAFONE. AT&T IS SHORT AND FUNNY ADD IN TOTAL AND MUCH EFFECTIVE IN COMPARISION TO VODAFO NE.