SWOT ANALYSIS

STRENGTHS Strong Brand Image Globalism eServices and technology Corporate symbiosis Smart-truck Project OPPORTUNITIES Expansion Globally Joint-Ventures Expansion Of E-commerce Increase In The Number Of Manufactured Goods
WEAKNESSES High Prices Market-Share Estimate Weak Visibility Not as well known as UPS and Fedex

THREATS Relations With Foreign Countries Economic And Political Conditions Restrictions Economic Slow-down Fuel prices can go up

COMPANY STRENGTHS
Strong Brand Image: In 1997, it became the global express transportation company to obtain simultaneous system-wide ISO 9001 certification in international quality standards. It has also developed their own quality system that matches their customers standards. Globalism: It operates on a global scale. They have such a large market in which to operate, and thus realize tremendous revenues. They can also achieve global economies of scale. eServices and Technology: It uses and continues to search for new technology. They spend nearly 10% of total revenues, for information technology. It also has excellent eServices that provide access to systems that ensure customers have control and visibility of their supply chains at all times. Products can be tracked, queried and ordered online. Corporate symbiosis: It has developed its own organizational structure to serve the global market, which it has called corporate symbiosis. This approach encompasses the empowerment of the its personnel at a local level, at the same time recognizing the interdependence of the parts of it as a corporate whole. Smart-Truck Project: It is the programme which allows it to deliver faster. The data are transmitted directly to the dynamic route planning system, which recalculates the routes, depending on the current order situation and volume of traffic.

Company Weaknesses
High Prices: Its prices are above their competitors. This can be a weakness if their customers do not perceive a difference between BlueDart and its competitors services. Mistakes in Market-Share Estimate: The biggest weakness is market-share estimate. It is difficult to estimate even when the market is stagnant and contains few competitors, and all market-share estimates should be viewed with circumspection. Weak Visibility: It has weak visibility in the community compared with its potential

COMPANY OPPORTUNITIES
Expansion Globally: It can continue to expand globally Joint-Ventures: It can form joint ventures to enjoy the growth of integrating their customer bases. Expansion of e-commerce: It already has a major presence of shipping online. They should keep finding Internet companies to contract delivery of their products. Since the growth of e-commerce is rapid now, it could enjoy both profits and brand name recognition from this kind of expansion. Increase In The Number Of Manufactured Goods: The World Trade Organization estimates that the rate of world trade in manufactured goods will increase exponentially up to 2010

COMPANY THREATS
Relations with Foreign Countries: Through its expansions globally, they are subject to laws and regulations of all foreign countries. There could be major problems in this area, stunting growth and raising costs.Everywhere it goes, they are at risk for regulations that hinder their operations or efficiency. Economic and Political Conditions: It is subject to the entire worlds economic and political condition in the areas of fuel prices and supply, customer purchase of their services, and relations with foreign countries. As a global company, they are subject to much more risk than domestic companies. Economic Slow-down: Economic slow-down is decreasing the number of products that are produced. Price of fuel can go up: Even if the price of fuel goes up, it can pass that along to the customer but fuel is always a concern both in price and availability