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Presentation Outline
I. II.
III.
IV.
Introduction Mission/Vision Internal Assessment a. Financial Ratios b. Organizational Chart c. Market Positioning Map d. Marketing Strategy e. Value of the Firm f. Strengths/Weaknesses g. IFE External Assessment a. Competitor Analysis b. CPM c. Opportunities/Threats d. EFE
Strategy Formulation a. SWOT b. SPACE c. BCG d. IE e. GSM f. QSPM g. Recommendations VI. Strategy Implementation a. EPS/EBIT Analysis b. Pro-forma Statements and Ratios VII. Conclusion
V.
Company Overview
Formed
in 2002 by leading developer Stephen Wynn Currently has 3 casino resort destinations
Vision Statement
Wynn Resorts, Limited strives to be the leading provider and choice of elite, luxurious casino and resort experiences worldwide.
Mission Statement
Wynn Resorts, Limited targets high net worth individuals by providing a variety of socioeconomic activities in the casino and resort industry. 1,2 With our resorts in Las Vegas and Macau (Peoples Republic of China), we aim to reach a global customer base. 3 We continually strive to provide and research new and innovative gaming and lodging amenities to our customers. 4 Wynn Resorts, Ltd. continuously seeks new ventures and opportunities for expansion in order to advance the Wynn brand and maximize shareholder wealth.5,6 We continue to provide the highest quality and unique gaming resort experience to our customers. 7 Investment in the social and environmental well being of communities in which we operate, such as Las Vegas and Macau, is a top priority. 8 Wynn encourages employee growth, training, and development in order to provide the most luxurious and hospitable environment possible for our customers. 9
COO
CFO Macau
CIO
CMO
CFO
COO
HRM
CLO
R&D
President of US Operations
VP Casinos LV
VP Lodging LV
VP Food LV
VP Entertainment LV
VP Casinos Macau
VP Lodging Macau
VP Food Macau
VP Entertainment Macau
Succession Plan
Create a formal succession plan because currently we do not have a clearly defined or published plan of action in the event of a separation of Stephen Wynn from the company. We suggest the COO, or another top executive, should move up to the position of CEO. Then divisional presidents would move up to replace those individuals. The top executives in the company should have a retreat once a quarter over the next three years for leadership training.
MGM Mirage
MGM Mirage
Current Marketing
-Reward system that offers discounted and complimentary meals, lodging, and entertainment -Use integrated database to target specific customers for promotions -Marketing executives located in Tokyo, Hong Kong, Macau, Singapore, Taiwan, Vancouver, and southern California -Types of Advertisement: -Television -Radio -Magazines -Internet -Direct mail -Billboards -Differentiated product from competitors by offering higher standards of luxury -Current Target Market- Premium gaming customers internationally
Map of Operations
Singapore
Website Analysis
Eye appealing A lot of Photographs Easy to find headings Click-able Links
Can only reserve 3 rooms at a time or up to 8 people Scrolling photo bar not user friendly Website requires fast user connection speeds to perform optimally
Website Analysis
Wynn Las Vegas vs.
Can be put in full screen for easier viewing Easier to navigate to other Wynn property sites More pictures of resorts
Can easily select another language Have show ticket prices listed on website were it is easy to find Includes air/hotel packages on the main page
$
$ $ $
1,051,030,000
4,579,023,485 4,581,322,080 3,039,883,641
Strengths
Occupancy rates at Wynn Las Vegas at 96% in 2007 Occupancy rates at Wynn Macau at 88.8% in 2007 Net income rose 92% in the first 3 quarters of 2008 The senior executive teams has on average approximately 25 years of experience. Wynn Resorts, Limited has over $1 billion in its cash account Wynn Resorts, Limited owns one of only six gaming concessions in Macau The only resort to receive the Mobil 5 Star Award Wynn Macau and Wynn Las Vegas table winnings per unit per day are 118% and 27% greater than the market average, respectively Wynn Macau and Wynn Las Vegas slot winnings per unit per day are 132% and 45% greater than the market average, respectively Wynn Resorts had 17% of the Market Share in Macau in the 3rd quarter of 2008 (8% greater than the fair share)
Weaknesses
Has outstanding debts of $3.5 billion Only have 3 locations providing cash flow Stephen Wynn has the power to select the board of directors Wynn Resorts relies heavily on the long-term tenure of Stephen Wynn as CEO for company survival 42% of currently outstanding stock is owned by 2 owners: Mr. Wynn and Azure USA The company has no published vision or mission statement Wynn Resorts, Limited has no resorts in Atlantic City, one of the highest revenue gaming areas in the world Shares of Wynn Resorts have fallen 66% since February 2008 The company has a Beta of 2.36 Occupancy rates dropped 4.2% in 2008 from 2007
4 3 4 4 4 4
0.04
3
4 4 3
0.12
0.2 0.2 0.21
Wynn Macau and Wynn Las Vegas table winings per unit per day are 118% and 27% greater than the market average, respectively 0.05 Wynn Macau and Wynn Las Vegas slot winnings per unit per day are 132% and 45% greater than the market average, respectively 0.05 Wynn Resorts had 17% of the Market Share in Macau in the 3rd quarter of 2008 (8% greater than the fair share) 0.07
2 1 2 1 2 1 2 2 2 2
0.08 0.05 0.08 0.06 0.06 0.05 0.08 0.1 0.08 0.06 2.82
42% of currently oustanding stock is owned by 2 owners: Mr. Wynn and Azure USA 0.03 The company has no published vision or mission statement Wynn Resorts, Limited has no resorts in Atlantic City, one of the highest revenue gaming areas in the world Shares of Wynn Resorts have fallen 66% since February 2008 The company has a Beta of 2.36 Occupancy rates dropped 4.2% in 2008 from 2007 Total 0.05 0.04 0.05 0.04 0.03 1
Competitive Profile Matrix--Wynn Resorts Limited Wynn Critical Success Factors Advertising Management Experience Customer Service Geographic Diversity Product Quality Market Share Price Competitiveness Property Ownership Breadth of Product Line Customer Mix Financial Position Total Weight Rating 0.085 0.1 0.15 0.085 0.15 0.08 0.075 0.09 0.085 0.05 0.05 1 2 4 4 1 4 2 1 3 3 2 4 Weighted Score 0.17 0.4 0.6 0.085 0.6 0.16 0.075 0.27 0.255 0.1 0.2 2.915 Las Vegas Sands Rating 1 3 3 4 3 3 2 2 1 3 1 Weighted Score 0.085 0.3 0.45 0.34 0.45 0.24 0.15 0.18 0.085 0.15 0.05 2.48 MGM Mirage Weighted Rating Score 3 2 2 3 2 4 3 4 2 4 3 0.255 0.2 0.3 0.255 0.3 0.32 0.225 0.36 0.17 0.2 0.15 2.735
Opportunities
60.4% of target market resides in areas where Wynn currently operates Atlantic City casino winnings are 390% greater than those in the state of Nevada Macau casino winnings up 46%, becoming the largest casino market in the world MGM Mirage facing possible bankruptcy due to possible default on debts Target market in China expected to increase to 180-200 million people over next 10 years Top competitor's merging create a wide pool of experienced executives India experienced 22.1% growth in individuals with $1 million or more in personal assets East coast U.S. casino and resort venues account for 40% of the top 5 casino market revenues Macau Chief Executive announced freeze on new gaming license to stabilize industry 63% of Americans believe gambling is morally acceptable Tourism to Macau increased by 23% between 2006-2007 States considering using the gaming industry to fund budget gaps
Threats
Macaun government has ability to nationalize all operations in the year 2017 Increase in legalization of casino gaming in or near metropolitan areas Average daily room rate dropped 7.7% in Las Vegas Vacancies are at a 20 year high in the U.S. hotel industry Occupancy rates in U.S. hotel industry dropped by 3.2% in 2008 Chinese governments reducing the amount of travel visas granted to Macau from 1/month to 1/3 months Las Vegas strip gaming revenue down 6.7% Airlines expected to decrease passenger capacities 10-15% in 2009 Profit margins expected to decrease 17-18% in 2009 Visitors to Las Vegas down 1.1% in 2008 Political legislation restricting gaming Construction costs for hotels are up 29% from August of 2007
MGM Mirage facing possible bankruptcy due to possible default on debts Target market in China expected to increase to 180-200 million people over next 10 years
Top competitor's merging create a wide pool of experienced executives India experienced 22.1% growth in individuals with $1 million or more in personal assets East coast U.S. casino and resort venues account for 40% of the top 5 casino market revenues Macau Chief Executive announced freeze on new gaming licencse to stabilize industry
0.03
0.07 0.03 0.03 0.035 0.055
3
3 1 1 1 4
0.09
0.21 0.03 0.03 0.035 0.22
0.025
0.045 0.025
2
4 1
0.05
0.18 0.025
Chinese governments reducing the amount of travel visas granted to Macau from 1/month to 1/3 months 0.045 Las Vegas strip gaming revenue down 6.7% Airlines expected to decrease passenger capacities 10-15% in 2009 0.035 0.025
0.04
0.025 0.025 0.065 1
2
3 3 1
0.08
0.075 0.075 0.065 2.555
SWOT Matrix
SO Strategies ST Strategies
1) Decrease room rates in Macau by 10%. 1) Increase philanthropic giving in (S2, O11) Macau by 2%. (S3, T1)
2) Open 500 room VIP facility in Atlantic City. (S5, O2) 3) Develop a succession plan that capitalizes on available and experienced executives. (S4, O6) 4) Increase number of slot machines at Wynn Las Vegas and Macau by 10%. (S9, O10)
2) Lower room mates in Las Vegas by 10%. (S1, T3) 3) Host a celebrity poker tournament at Wynn Encore. (S7, O11) 4) Place AED Defibrillators at all locations. 1 per floor and 3 in each gaming area (S7, T5)
2) Pay off debts 5% annually for the next 3 years. 2) Open 500 room VIP facility in Atlantic (W1, O3) City. (W2, T7) 3) Increase the gaming space at Macau by 5%. (W10, O11) 3) Write a vision and mission statement that guides our company towards higher profitability. (W6, T 9) 4) Distribute $1000 resort stimulus package gaming voucher to our middle tier customers that live within driving distance of Wynn Las Vegas. (W10, T8)
4) Acquire the Borgata Resort and Casino in Atlantic City, NJ from MGM Mirage. (W7, O4)
-4
-4.0
Competitive Advantage (CA) Market Share Product Quality Customer Loyalty Technological know-how Control over Suppliers and Distributors Competitive Advantage (CA) Average -2 -1 -2 -2 -3
Industry Strength (IS) Growth Potential Financial Stability Ease of Entry into Market Resource Utilization Profit Potential 5 3 3 5 6 4.4
SPACE Matrix
Conservative FS 6 5 4 3 2 1 CA IS Aggressive
-6
-5
-4
-3
-2
-1 -1 -2
X Plot 2.4
-3 -4 -5
-6 ES Competitive
0.17 0.18
-$230,043 $2,987,324
-7% 100%
-$230,043 $1,049,016
-25% 100%
0.28 0.19
RMSP
High 1.0
High +20
Medium .50
Low 0.0
1 2
(percentage)
3 5
Medium 0
Low - 20
$270,065
9%
$108,203
7%
-$230,043
-7%
-$230,043
-25%
2.8
2.3
Totals:
$2,987,324
100%
$1,049,016
100%
3.00 IV Medium 2.0 to 2.99 2.00 VII Low 1.0 to 1.99 1.00 2 1 3 V
VIII
VIII
IX
Quadrant IV
QSPM
Strengths 1 Occupancy rates at Wynn Las Vegas at 96% in 2007 2 Occupancy rates at Wynn Macau at 88.8% in 2007 3 Net income rose 92% in the first 3 quarters of 2008 4 The senior executive teams has on average approximately 25 years of experience. Wynn Resorts, Limited owns one of only six gaming concessions in Macau Weight 0.05 0.05 0.06 0.07 0.05 0.08 0.04 0.05 0.05 0.07
Strategy Strategy One Two Purchase Build new Atlantic City casino Casino from in Atlantic MGM City
AS TAS 0 0 0 3 2 0.21 0.1 0 2 0.08 0 0 0 AS TAS 0 0 0 4 0.28 3 0.15 0 4 0.16 0 0 0
7 The only resort to receive the Mobil 5 Star Award Wynn Macau and Wynn Las Vegas table winings per unit per day are 118% and 27% greater than the market average, respectively Wynn Macau and Wynn Las Vegas slot winnings per unit per day 9 are 132% and 45% greater than the market average, respectively Wynn Resorts had 17% of the Market Share in Macau in the 3rd 10 quarter of 2008 (8% greater than the fair share) 8
QSPM Cont.
Weaknesses 1 Has outstanding debts of $3.5 billion
2 Only have 3 locations providing cash flow 3 Stephen Wynn has the power to select the board of directors Wynn Resorts relies heavily on the long-term tenure of Stephen Wynn as CEO for company survival 42% of currently oustanding stock is owned by 2 owners: Mr. 5 Wynn and Azure USA 4 6 The company has no published vision or mission statement 7 Wynn Resorts, Limited has no resorts in Atlantic City, one of the highest revenue gaming areas in the world
Weight AS
0.04 0.05 0.04 0.06 0.03 0.05
TAS
3 0.12 4 0.2 0 0 0 0
AS
TAS
2 0.08 3 0.15 0 0 0 0
0.04
0.05 0.04 0.03 1
4 0.16
0 0 3 0.09
3 0.12
0 0 2 0.06
QSPM Cont.
Opportunities Weight AS TAS AS TAS 60.4% of target market resides in areas where Wynn currently 1 operates 0.08 4 0.32 3 0.24 Atlantic City casino winnings are 390% greater than those in the 0.13 2 state of Nevada 0.045 4 0.18 3 5 Macau casino winnings up 46%, becoming the largest casino market 3 in the world 0.08 0 0 MGM Mirage facing possible bankruptcy due to possible default on 4 debts 0.03 4 0.12 1 0.03 Target market in China expected to increase to 180-200 million 5 people over next 10 years 0.07 0 0 Top competitor's merging create a wide pool of experienced 6 executives 0.03 0 0 India experienced 22.1% growth in individuals with $1 million or 7 more in personal assets 0.03 0 0 East coast U.S. casino and resort veneus account for 40% of the top 8 5 casino market revenues 0.035 3 0.105 2 0.07 Macau Chief Executive announced freeze on new gaming licencse to 9 stabilize industry 0.055 0 0 10 63% of Americans believe gambling is morally acceptable 0.025 0 0 11 Tourism to Macau increased by 23% between 2006-2007 0.045 0 0 12 States considering using the gaming industry to fund budget gaps 0.025 0 0
QSPM Cont.
Threats 1 Macaun government has ability to nationalize all operations in the year 2017 2 Increase in legalization of casino gaming in or near metropolitan areas 3 Average daily room rate dropped 7.7% in Las Vegas 4 Vacancies are at a 20 year high in the U.S. hotel industry 5 Occupancy rates in U.S. hotel industry dropped by 3.2% in 2008 6 Weight 0.08 0.03 0.025 0.03 0.025 0.045 0.035 0.025 0.04 0.025 0.025 0.065 1 4 2 2 AS TAS 0 0 0 0.06 0.05 0 0 3 0.075 2 2 0.08 0.05 0 0.26 2.26 AS TAS 0 0 0 1 0.03 1 0.025 0 0 2 0.05 1 0.04 1 0.025 0 1 0.065 1.71
Chinese governments reducing the amount of travel visas granted to Macau from 1/month to 1/3 months
7 Las Vegas strip gaming revenue down 6.7% 8 Airlines expected to decrease passenger capacites 10-15% in 2009 9 Profit margins expected to decrease 17-18% in 2009 10 Visitors to Las Vegas down 1.1% in 2008
Recommendations
Place AED Defibrillators at all locations. 1 per floor and 3 in each gaming area. Develop a formalized succession plan in the event of separation of Stephen Wynn from the company. Drop room rates in the US and Macau by 10%. Increase philanthropic giving in Macau by 2%. Purchase 4 ferry boats to run from the Chinese shore to Macau. Distribute $1000 "resort stimulus package" casino gaming vouchers to middle tier customers within driving distance of Wynn Las Vegas. Acquire Borgata Resort and Casino in Atlantic City, NJ from MGM Mirage Increase gaming space at Wynn Macau by 5% Host a celebrity poker tournament at Wynn Encore. Pay off debts 5% annually for the next 3 years.
$400,000 $700,000 $32,600,000 $36,919,500 $4,000,000 $2,500,000 $425,000,000 $5,000,000 $750,000 $175,000,000 $682,869,500
Total Cost
EPS/EBIT Analysis
Common Stock Financing EBIT Interest EBT Taxes EAT # Shares EPS Recession 300,000,000 0 300,000,000 120,000,000 180,000,000 150,812,443 1.19 Normal 450,000,000 0 450,000,000 180,000,000 270,000,000 150,812,443 1.79 Boom 600,000,000 0 600,000,000 240,000,000 360,000,000 150,812,443 2.39 Recession 300,000,000 34,143,475 265,856,525 106,342,610 159,513,915 112,013,040 1.42 Debt Financing Normal 450,000,000 34,143,475 415,856,525 166,342,610 249,513,915 112,013,040 2.23 Boom 600,000,000 34,143,475 565,856,525 226,342,610 339,513,915 112,013,040 3.03
70 Percent Stock 30 Percent Debt Normal 450,000,000 10,243,043 439,756,958 175,902,783 263,854,175 139,172,622 1.90
70 Percent Debt 30 Percent Stock Normal 450,000,000 23,900,433 426,099,568 170,439,827 255,659,741 123,652,861 2.07
1,490,927 78,238 207,281 161,862 319,303 49,405 72,375 262,848 32,584 2,674,823 1,353 313,854 21,517 (172,693) (31,485) 22,347 (4,257) (164,571) 149,283 60,923 210,206
1,669,838 83,714 213,498 169,549 350,330 54,081 36,188 288,390 35,726 2,901,313 1,484 377,777 22,593 (180,493) 58,333 (99,567) 278,210 (967) 277,243
2,254,282 108,828 266,873 203,459 466,724 72,048 72,375 384,205 47,595 3,876,388 1,978 492,147 23,722 (252,387) 58,333 (170,332) 321,815 (1,287) 320,528
2,705,138 128,417 293,560 229,909 553,604 85,460 455,724 56,455 4,508,266 Calculated as a % of Net Revenues. 2,346 673,465 24,909 (299,368) 70% of the total recommendation cost @ 5% IR over 3 years. 58,333 (216,127) 457,338 (1,829) Small tax amount due to interest expenses from debts. 455,509
Wynn Resorts, Limited Balance Sheet (FY 2008-2011) in Thousands (except per share amounts)
ASSETS Current assets: Cash and cash equivalents Receivables, net Inventories Deferred income taxes Prepaid expenses and other Total current assets Restricted cash Property and equipment, net Intangibles, net Deferred financing costs Deposits and other assets Investment in unconsolidated affiliates Total assets 2008 $ 1,133,904 $ 125,196 $ 120,944 $ 31,047 $ 1,411,091 $ 5,105,473 $ 49,049 $ 65,877 $ 106,429 $ 4,696 $ 6,742,615 2009 $ 1,159,202 $ 140,220 $ 124,572 $ 34,152 $ 1,458,146 $ 5,537,373 $ 49,282 $ 62,583 $ 138,358 $ 4,931 $ 7,250,672 2010 $ 1,330,394 $ 157,046 $ 128,309 $ 37,567 $ 1,653,316 $ 5,814,242 $ 49,515 $ 59,454 $ 179,865 $ 5,177 $ 7,761,569 2011 $ 1,670,241 Increase in cash attributed to new facilities and operation expansion $ 175,891 $ 132,159 $ 41,324 $ 2,019,615 $ 6,104,954 Increase due to Atlantic City acquisition and Encore Macau Opening $ 49,748 $ 56,481 $ 233,825 $ 5,436 $ 8,470,058
LIABILITIES AND STOCKHOLDERS EQUITY Current liabilities: Accounts and construction payable Current portion of long-term debt Current portion of land concession obligation Income taxes payable Accrued interest Accrued compensation and benefits Gaming taxes payable Other accrued expenses Customer deposits and other liabilities Construction retention Deferred income taxes Total current liabilities Long-term debt Other long-term liabilities Long-term land concession obligation Deferred income taxes Construction retention Total liabilities Stockholders equity: Preferred stock, par value $0.01; 40,000,000 shares authorized; zero shares issued and outstanding Common stock, par value $0.01; 400,000,000 shares authorized; 124,817,994 and 116,259,411 shares issued; 112,013,040 and 114,370,090 shares outstanding Treasury stock, at cost; 12,804,954 and 1,889,321 shares Additional paid-in capital Accumulated other comprehensive income (loss) Retained earnings (deficit) Total stockholders equity Total liabilities and stockholders equity
$ $ $ $ $ $ $ $ $ $ $
232,136 2,685 6,068 1,283 21,485 85,803 66,954 15,820 209,906 78,599 3,036
$ $ $
$ $ $ $ $
266,956 2,670 6,068 967 22,559 83,229 76,001 17,402 230,897 82,529 -
$ $ $
$ $ $ $ $
307,000 2,765 6,068 1,287 23,687 80,732 102,601 19,142 253,986 16,755 -
$ $ $
$ $ $ $ $
353,050 Increase due to construction and renovation in Atlantic City and Macau 2,860 6,068 1,829 Carried over from income statement 24,872 78,310 123,121 21,056 279,385 10,500 -
$ 901,052 $ 4,767,424 Increase in long term debt b/c of 70% debt financing, $ 144,137 however, 5% being paid off annually, as noted in recommendations $ $ 4,433 $ 6,950 $ 5,823,996 Liability increase due to an increase in long term debt
1,248
1,334
1,420
$(1,119,407) $(1,119,407) $ (1,119,407) $ (1,119,407) Continue purchases of Treasury Stock at same rates $ 2,640,667 $ 2,614 $ 67,400 $ 2,640,667 $ 2,614 $ 344,643 $ 2,640,667 $ 2,614 $ 665,171 $ 2,640,667 $ 2,614 $ 1,120,680 $ 2,646,062 $ 8,470,058
$ 1,592,522 $ 6,742,615
$ 1,869,851 $ 7,250,672
$ 2,190,465 $ 7,761,569
2009 1.69
1.87 2010 2011 2.09 2.24 1.80 2.20 0.09 0.05 0.17 0.61 3.02
2010 1.87 2.03 2.10 2.54 0.07 0.04 0.15 0.56 2.26
2011 2.09 2.24 1.80 2.20 0.09 0.05 0.17 0.61 3.02
1.85 2.03
2.10 2.38
Total Debt to Equity Net Profit Margin Return on Assets Return on Equity
Total Debt to Equity Net Profit Margin Return on Assets Return on Equity Total Asset Turnover Earnings Per Share
2.88
0.07
2.54
0.08 0.04
0.15 0.04
0.15
2.26
0.56
0.45 2.08