Company Logos and their

Meanings

Ever wondered what company logos mean and whats the significance
behind them? Wonder no more!

You might think the arrow does nothing here. But it says that
amazon.com has everything from a to z and it also represents the
smile brought to
the customer's face. Wow, that is quite deep.

Eighty-20 is a small consulting company which does sophisticated

financial modeling, as well as some solid database work. All their work
is highly quantitative and relies on some serious computational power,
and the logo is meant to convey it.

People first guess that 20% of the squares are darkened, but that turns
out to be false after counting them. The trick is to view the dark
squares as 1's and the light squares as 0's. Then the top line reads
1010000 and the bottom line reads 0010100, which represent 80 and
20 in binary.

Kinda like the surreal green screen of The Matrix, they want us to read
stuff in binary

Am not sure how many of you have noticed a hidden symbol in the
Federal Express logo.
Yeah, I am talking about the 'arrow' that you can see between the E
and the x in this logo. The arrow was introduced to underscore speed
and precision, which are part of the positioning of the company.
Paul Rand (who designed the iconic IBM logo in 1972) designed this
'eye bee M' logo in 1981. I like that they are quite relaxed about the
logo, unlike certain other companies who do not like the logo to be
tampered with in any way even for internal promotions

The SUN Microsystems logo is a wonderful example of symmetry and

order. It was a brilliant observation that the letters u and n while
arranged adjacent to each other look a lot like the letter S in a
perpendicular direction. Spectacular.
The above are two magazines from the Readers Digest stable. Again,
the attempt to communicate what it is about quite figuratively through
the logo catches my attention.

This was a logo created for a puzzle game called Cluenatic. This game
involves unravelling four clues. The logo has the letters C, L, U and E
arranged as a maze. and from a distance, the logo looks like a key
This logo is too good. For the name Eight, they have used a font in
which each letter is a minor adaptation of the number 8.