PRESENTED BY: LIPIKA SUPRIYA VISHAL KEDAR ASHWINI DEEPAK RAMASHRAYA

The Milk Union was established in the year 1978.

At the village level :Primary Dairy cooperative society

At the district level :District milk union.

At the state level the State Cooperative Milk Producers Federation

OMFED was registered in 1980.

OMFED started to work since 1981. Took over OMPAC in 1988.

OBJECTIVES OF OMFED
To carry out activities for promoting production,procurement,processing and marketing of milk and milk products.
Improvement and protection of animals and economic betterment of those engaged in milk production. Purchase and/or erect building,plant machinary and other ancillary objects to carry out business. Advice,guide and assist the Milk Union .

 Bhubaneswar City
Cuttack Jajpur town

Jajpur Road
Puri Khurda Nimapara Konark

PRODUCT MIX
MILK PRODUCTS HORTICULTURE PRODUCTS AGRO PRODUCTS

Milk Toned Milk Ghee Flavoured milk Pista Chocolate Elaichi Cold Coffee Skimmed Milk Powder Curd Whole milk curd Sweet curd Plain curd Table Butter Paneer Omfed Pedda

Jam Sauce Tomato Chilly Pickle Mango Mixed Hot n Sweet

KTP (Kandhamal Turmeric Powder) Mustard Seeds Kandhamal Honey

Product & Pricing:

Milk products:
Product Name Omfed Peda Packaging size Packet M.R.P 25.00 37.00 20.00 15.00 15.00 COMPANY MARGIN(RS) 3.25 2.25 0.10 2.00 2.00 RETAILER MARGIN(RS 2.00 1.50 0.70 1.75 1.75

Skimmed milk Laminated pouch powder Cow Milk Poly pack Cold coffee Sweetened flavored Milk Disposable bottle Disposable Bottle

Milk products contd.

Butter milk Ghee (1Lit.) Sweet curd Pouch Polyjar Cup 5.00 256.00 7.00 1.25 2.50 1.35 0.25 2.00 0.65

Plain curd (200g) Whole milk curd (500g) Table butter (500g) Lassi Chennapoda (500g) Paneer(500g)
Kheera

Plastic
Pouch Pack Pouch

7.00
15.00 87.00 6.00

1.35
2.00 3.75 2.00

0.65
1.75 2.25 1.00

V Pack
V Pack Cup

50.00
60.00 14.00

3.50
3.50 2.50

2.50
2.50 1.25

PROCUREMENT
The milk is collected from the village based milk producers through

the village Dairy cooperative Societies.

The farmers of society villages bring their surplus milk to

the society, where it is tested, quantified and the value of the milk is being fixed. Again from the society level the milk being lifted to nearest chilling plant where it is chilled to 5c and the same milk after chilling is transported to the nearest Dairy for processing, packing and marketing.
After marketing of milk and milk products, the realization is routed

back the producers once in 10 days in the same manner. This organization establishes linkage from producers to consumers.

PROCUREMENTS

PURI MU
CTC MU

BDK,BLSR,MBHJ MU

DKL M U

BOUDH MU
KEONJHAR MU

SAMBALPUR MU

BOLANGIR KALAHANDI, NUAPADA

SUNDARG ARH MU

MU
KANDHAMAL MU

KORAPUT MKG, NVNGPUR RAYAGADA

BBSR DAIRY

Processing and Marketing

The first point is the rural milk producer, who

produces milk. Thus Omfed not only plays a vital role to link both the points through its activities but also channelize cores of rupees from urban sector to rural sector in this system. Generally milks are being marketed by Omfed, from its dairies by it's authorized retailers in different towns of the state.

 Demand is highly more than supply in case of OMFED product

For promotional activities : ELECTRONIC MEDIA: DD-ORIYA O-TV ETV ORIYA HOARDINGS . WALL PAINTINGS GLOW SIGNS.

STORAGE OF PRODUCTS
The finished products are stored in the cold storage in omfed. Here they are stored for the purpose of getting dispatched to

different distribution units during the different phase of the day. It can be also stored for more than one day according to the demand of the product. In the cold storage the milk products are generally stored at a temp. between 0 C to 4C.
Then with the help of well equipped vehicles the milk products

are dispatched to the respected units of distribution to full fill the customer demand.

DISTRIBUTION NETWORK OF OMFED

1-DIRECT DISTRIBUTION
MILK PLANT

OMFED MILK BOOTH

 For Bhubaneswar, cuttack,puri, jajpur, nimapara & khurda application in

plain paper is to be submitted to General manager of BBSR dairy through respective marketing in charge of that area. For other places application should be submitted to plant manager of resp.dairy After receipt of the application field verification is to be done by field supervision staff After allotment, Rs.5000/- is to be deposited for distributorship of all OMFED Products and Rs.1000/- for fresh Milk products only as refundable Security amount.

Channel Distribution System

MORNING=Delivery starts from 2-30-3.30 am Mobile van=10.30 am Evening=2.30-3.30 pm

o Credit policy: It strictly follows the cash basis of transactions. The retailer has to make a advance payment before the milk is to be supplied. But in certain cases it provides credit. For e.g.. SCB medical college, ctc. ; capital hospital, BBSR etc. o Damage goods policy: In case of the damaged goods , generally the retailer has to check the milk packet while taking the delivery of them. If it is found that any packet is spoiled or damaged then the Delivery Van will provide 1 pkt. extra for each 50 liters. o Transport system: OMFED does not have its own transport system. Each year it calls a tender notification for the transport of products. each dairy gets a separate transport agency for distribution of its products.

COMPETETIORS
KAMDHENU
NAV JEEVAN PRITVIRAJ AMUL LOCAL MILK VENDORS

Kamdhenu

nav jeevan

prithiviraj

amul 2% 3% 3%

local

omfed

7%

10%

75%

CONCLUSION
Not only the profit but we also came to know about

how they manage their works such that the consumers can get the best. Consistently the demand of OMFED is increasing Though the production level has been increased, but they are not able to fulfill the demand of consumers. Another fact that is deduced is being a local product OMFED has high market share in comparison to its rival brands. As it is a local producer so its product are easily available in rural market too.

THANK YOU