STRATEGIC BUSINESS PLANNING

PRESENTER : PROF. SUBHASIS SEN

MEANING STRATEGIC BUSINESS PLAN

IT IS THE INVOLVEMENT OF THE EMPLOYEES IN SETTING THE GOALS & OBJECTIVES OF THE ORGANISATION.
IT IS PROACTIVE IN NATURE.

STAGES STRATEGIC BUSINESS PLANNING

STAGE 1 : SETTING UP A BUSINESS MISSION PRIORITIES & PURPOSE OF EXISTENCE.

COCA COLA MISSION STATEMENT

TO REFRESH THE WORLD.. IN BODY MIND & SPIRIT. TO INSPIRE MOMENTS OF OPTIMISM.. THROUGH OUR BRANDS & OUR ACTIONS. TO CREATE VALUE & MAKE A DIFFERENCE.. EVERYWHERE WE ENGAGE.

STAGES STRATEGIC BUSINESS PLANNING

STAGE 2 : SWOT ANALYSIS

SWOT STANDS FOR STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS.

IT IS THE PROCESS OF ANALYSING THE COMPANY & THE OPERATIONAL ENVIRONMENT.

STRENGTHS
SKILLED WORKERS

LATEST TECHNOLOGIES QUALITY PRODUCTS & SERVICES PROXIMITY TO THE MARKET

WEAKNESSES
INCOMPETENT MANAGEMENT UNTRAINED EMPLOYEES POOR MARKETING STRATEGIES LOW QUALITY PRODUCTS LACK OF PROPER FINANCIAL CAPABILITIES

OPPORTUNITIES
POTENTIAL MARKET
COLLABORATIVE ADVANTAGE
FULFILMENT OF MARKET DEMAND

THREATS
NEW COMPETITORS PRICE REDUCTION BY COMPETITORS NEW PRODUCTS OR SERVICES IN THE MARKET

OPPORTUNITY-THREAT ANALYSIS
IDEAL BUSINESS HIGH OPPORTUNITIES , LOW THREATS SPECULATIVE BUSINESS HIGH OPPORTUNITIES, HIGH THREATS MATURED BUSINESS LOW OPPORTUNITIES, LOW THREATS TROUBLED BUSINESS LOW OPPORTUNITIES, HIGH THREATS

STAGES STRATEGIC BUSINESS PLANNING

STAGE 3 : FORMULATING STRATEGIES METHODS & TECHNIQUES USED TO ACHIEVE THE LONG-TERM & SHORT-TERM GOALS OF AN ORGANISATION.

PORTERS GENERIC COMPETITIVE STRATEGIES

UNIQUE PERCEPTION LOW COST POSITION

INDUSTRY WIDE

DIFFERENTIATION

COST LEADERSHIP

PARTICULAR SEGMENT ONLY

FOCUS

STAGES STRATEGIC BUSINESS PLANNING

STAGE 4 : IMPLEMENTATION STRATEGIES MUST BE CONVERTED INTO ACTIONS TO BE ACHIEVED ON A DAILY BASIS.

MCKINSEYS 7-S MODEL

STAGES STRATEGIC BUSINESS PLANNING

STAGE 5 : FEEDBACK AND CONTROL

MONITORING STRATEGY IMPLEMENTATION. ADAPTING ENVIRONMENTAL CHANGES.

THANK YOU