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The strategist provides a financial perspective on innovation and profitable growth; leverages this perspective to improve risk-awareness, strategic

decision-making and performance management integration; and translates the expectations of the capital markets into internal business imperatives. One reason the CFOs job is so fraught with challenge is because its really four jobs in one. We call these distinct roles the four faces of the CFO. The first role is that of steward, preserving the assets of the organization by minimizing risk and getting the books right. The second is operator, conducting basic finance operations efficiently and effectively. Third is strategist, influencing the companys overall direction. And fourth is the catalyst, instilling a financial mindset to execution and risk-taking throughout the business. For insight into the challenges CFOs encounter in each of their roles, the Four Faces of the CFO Framework

Leading edge

Threshold Performance Finance Function

Strategist Provide financial leadership in determining strategic business direction and align financial strategies performance

Operator Balance Capabilities costs and services level to fulfill the finance organizations responsibilities Efficiency

Catalyst Simulate behaviors across the organization to achieve strategic objectives Execution

Steward Protect and preserve the assets of the organization Control

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