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  • Curriculum

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    R Praveen Reddy
    15 vizualizări2 pagini
    The document outlines the course curriculum for two degree programs - Media & Entertainment (2010-12) and Marketing, Advertising & Communication (2010-12). Both four-year programs cover core business and management courses in the first year, with the Media & Entertainment program focusing on media production courses in later years and the Marketing program emphasizing marketing communications courses. Both culminate in a fourth year dissertation or externship project.

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    The document outlines the course curriculum for two degree programs - Media & Entertainment (2010-12) and Marketing, Advertising & Communication (2010-12). Both four-year programs cover core business and management courses in the first year, with the Media & Entertainment program focusing on media production courses in later years and the Marketing program emphasizing marketing communications courses. Both culminate in a fourth year dissertation or externship project.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    15 vizualizări2 pagini

    Curriculum

    Încărcat de

    R Praveen Reddy
    The document outlines the course curriculum for two degree programs - Media & Entertainment (2010-12) and Marketing, Advertising & Communication (2010-12). Both four-year programs cover core business and management courses in the first year, with the Media & Entertainment program focusing on media production courses in later years and the Marketing program emphasizing marketing communications courses. Both culminate in a fourth year dissertation or externship project.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 2

    Media & Entertainment (2010 -12) 1st Semester Principles of Management and Communication Accounting for Managers Global

    Media and Entertainment Marketing Management Organizational Behaviour and Human Resource Management Computers for Managers

    2nd Semester Principles of Economics and Financial Management Project Management Media and Business Communication Research Methods for Managers Media and Business Laws Fundamentals of Advertising

    3rd Semester Strategic Media Planning Media Entrepreneurship Ethics, Governance and Public Policy Event Management Web and New Media Production Dissertation

    4th Semester Overview, Trends and Technology Business and Management Elective: Broadcast Television Production and Programming Radio, News and Specialized Events Overview, Trends and Technology Production, Business Plans and Elective: Film Partnership Film Distribution Film Marketing Mobile in Media and Entertainment Internship

    Marketing, Advertising & Communication (2010 -12) 1st Semester Principles of Management and Communication Accounting for Managers Global Media and Entertainment Marketing Management Organizational Behaviour and Human Resource Management Computer for Managers

    3rd Semester Strategic Media Planning Media Entrepreneurship Integrated Marketing Communication Corporate Communication and Public Relations Advertising Strategy Dissertation

    4th Semester Strategic Account Management Strategic Brand Management Media Planning and Buying Event Management Ethics, Governance and Public Policy Externship

    2nd Semester Principles of Economics and Financial Management Project Management Media and Business Communication Research Methods for Managers Media and Business Laws Film and Broadcast Management

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