Artist Management Manual

Artist Management Manual - $19.95) (PDF e-Book

Revised and Updated 2011 Edition!

Price: $19.95

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Artist Management Manual

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ARTIST MANAGEMENT MANUAL

monials, Comments, and Inquiries

I am writing this is to let you know that I am a major fan of the Artist Management site, and the Manual which is an extremely useful resource. Lauren Davis Associate Teacher/Internship Faculty Advisor NYU-Tisch School of the Arts Clive Davis Dep't of Recorded Music

"The manual has a ton of great information and I plan to use a lot of it moving forward. Thanks for taking the time to put it together, and for keeping it updated as the industry continues to change from one day to the next. The fact that it has updated information is what makes it worth buying. Cheers!" Anthony RebelPyro Management

"Jeremy, Yes I have already gotten good use of the manual. Lots of info and concisely written.

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Artist Management Manual

Best $45 I have spent in a long time. Thanks." Derek Fowler

I have read your manual and would like to include this text as part of my Talent Management class at Columbia College Chicago. Vanessa Page, MA Adjunct Faculty, Talent Management Columbia College Chicago

I purchased the Manual that you authored about 2-3 weeks ago and I am so appreciative that you took the time to put it together and publish it to the world! Everything I've read so far has been very informative, a great inspiration and empowering to myself as an attorney and indie artist manager. Please keep up the great work. Iverson Matthew Jackson

I am the Coordinator of Music Business at Winston-Salem State University. I am writing to request a desk copy of the Artist Management Manual for review for possible adoption for our newly created Artist Management course. Anthony Artimisi Coordinator of Music Business

"Jeremy, Thanks a ton! The book is great and from what little I have read so far in my internet browser last night... I have already learned a ton! Keep up the good work!" David Chalfa

I've purchased the manual and so far, it's exactly what I need. The other great thing is that it seems entirely relevant to the Australian music industry, which was a concern of mine. Che Celledon

"I teach artist management at Full Sail University in Orlando. Since we are converting to E-books, I am looking for a new artist management text and recently discovered your Artist Management Manual. (we currently use -----------------) I am looking for a replacement. Is it possible for you to send me a book to preview?" Steve Norman

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Artist Management Manual

Course Director - Artist Management Full Sail University

Just wanted to say, "Thanks" for all the great information. I have Four artist and keeping aware and updated on all the new and exciting things can be difficult. Regina Maria

Thanks for your help and for this resource! Erinn Ransom

I am desperately looking for a decent text for my Artist Management class next year. Do you off an examination copy of your Manual that I might look at to consider for adopting for a class? Kim Wangler Appalachian State University

I really am in the process of pursuing a career in artist management and your manual will be very helpful in that regard. Thanks. Jonathan Jeffreys

"Thanks a million I greatly appreciate it. Yes the artist manual is helping me and I have just signed my first artist. Looking forward to doing business with you again. By the way I love the information in the Artist Manual." Carl Gordon

Table of Contents

INTRODUCTION 6 ARTIST MANAGEMENT 8 The Personal Manager 8 The Business Manager 8 The Road Manager 9 The Tour Manager 9

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Artist Management Manual

The Production Manager 9 The Technical Manager 10 MANAGEMENT REQUIREMENTS 11 ARTIST MANAGEMENT CODE OF ETHICS 15 SETTING UP YOUR MANAGEMENT BUSINESS 17 Sole Proprietorships 17 Co-Sole Proprietorships 19 Partnerships 19 Choosing a Corporate Entity 21 Loan-out Corporations 22 General Corporations 22 Close Corporation 22 Subchapter S Corporation 23 Limited Liability Company (LLC) 23 FINDING ARTISTS 25 THE MANAGEMENT CONTRACT 28 CAREER PLANNING FOR YOUR ARTIST 40 UNDERSTANDING DIFFERENT TYPES OF DEALS 45 UNDERSTANDING THE ROLES OF THE DIFFERENT INDUSTRY PLAYERS 56 SOLUTIONS TO COMMON MANAGEMENT CHALLENGES 70 COPYRIGHT BASICS 90 THE CURRENT STATE OF MAJOR RECORD LABELS 96 The role of the major label A&R rep 98 How major record labels evaluate and sign talent 100 OPTIONS FOR THE WAY FORWARD IN TODAYS MUSIC BUSINESS 105 Positioning yourself to sign a deal with a major record label. 105 Pursuing a deal with an independent record label (with major label distribution) 108 Pursuing a brand-and-band / strategic partnership deal 110 With funding from an investor, recording your products and outsourcing all essential label services 113 Recording and releasing your own products (DIY) 116 GETTING YOUR BAND BUSINESS AFFAIRS IN ORDER 117 GETTING THE BAND TOGETHER AND READY FOR GIGS 120 RECORDING YOUR MUSIC AND MAKING IT AVAILABLE FOR SALE 133 MATERIALS FOR YOUR PHYSICAL KIT 149 PUBLICIZING AND PROMOTING YOUR RECORDINGS 156 USING PUBLICITY TO BUILD YOUR FAN BASE 175 DISTRIBUTION FOR YOUR RECORDINGS 178 Consignment 179 The Distributor 185 Pressing & Distribution (P&D) Deals 187 Qualifying for Distribution 188 The Distribution Process 195 Changing Distributors 200 RADIO PROMOTION CAMPAIGNS 202 Podcasts, Satellite and Internet radio 202

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Non-commercial / College Stations 203 Specialty / Mix show Radio 208 Commercial Radio Airplay 208 Promoting to commercial radio 211 DEALING WITH VENUE BOOKERS AND BOOKING AGENTS 216 The approach 222 The package 224 The follow-up 225 The negotiation 227 The venue / band contract 230 DIFFERENT TYPES OF GIGS YOU CAN BOOK FOR YOUR BAND 233 PROMOTING SHOWS AND ANNOUNCING PRODUCT AVAILABILITY 248 THINGS TO DO BEFORE, DURING, AND AFTER YOUR GIG 265 Before The Gig 265 During The Gig 277 After The Gig 286 SPONSORSHIPS AND MERCHANDISING 289 GOING ON TOUR 294 Things to keep in mind when planning and embarking on a tour 295 TIPS FOR WHAT TO DO ON THE ROAD 304 TIPS FOR KEEPING YOUR BAND TOGETHER 307 IN CLOSING 310

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