SONY VAIO S series VPCSSB36FN

INTRODUCTION

A brief synopsis about SONY

THE COMPANY WAS FOUNDED IN THE 1946 OF 7TH MAY IT IS AN INTERNATIONAL COMPANY AND ITS SERVICE AREA IS WORLD WIDE IT HAS ITS HEADQUATER IN Minato, Tokyo, JAPAN FOUNDED MAINLY BY MASARU IBUKA AND AKIO MORTIA

..CONTINUATION
WITH A SMALL TEAM OF PASSIONATE AND COMMITTED EMPLOYEES THE FOUNDERS STARTED TO BUILD TOKYO TSUSHIN KENKYUJO(TOTSUKO) OR TOKYO TELECOMMUNICATION RESEARCH INSTITUTE TO THE BILLION DOLLAR GLOBAL CONGOMERATE THAT IS TODAY

ITS JOURNEY..
FROM EARLY ATTEMPTS AT CREATING PRODUCTS LIKE THE RICE COOKER TO THE LATER SUCCESS OF CREATING JAPANS FIRST MAGNETIC RECORDER THE INNOVATIVE COMPANY WENT ON TO CREATE OTHER HIT PRODUCTS WHICH WON THE COMPANY WIDESPREAD RECOGNITION AND INTERNATIONAL ACCLAIM AS A TRULY GLOBAL COMPANY KNOWN FOR ITS QUALITY AND INNOVATIVE PRODUCTS

SIGNIFICANT PRODUCT MILESTONE

1955 1968 1979 1989 1994 2003 2006 2011
FIRST TRANSISTOR RADIO TRINITRON COLOUR TELEVISION WALKMAN PERSONAL STEREO

HANDYCAM VIDEOCAMERA

PLAYSTATION BLUE-RAY DISC RECORDER

PLAYSTATION3 SONY VAIO S series

NAMING
THE COMPANY NAME THE OF SONY WAS CREATED BY COMBINING TWO WORDS OF SONUS AND SONNY SONUS IN LATIN REPRESENTS WORDS LIKE SOUND AND SONIC AND SONNY MEANS LITTLE SON TOGETHER IT BECAME SONY

SIGNIFICANCE OF THE NAME AND MOTTO OF THE COMPANY

SONY IS SUPPOSED TO REPRESENT A VERY SMALL GROUP OF YOUNG PEOPLE WHO HAVE THE ENERGY AND PASSION TOWARDS UNLIMITED CREATIONS AND INNOVATIVE IDEAS WITH THE FAR-SIGHT OF EXPANDING WORLDWIDE IT WAS IN 1958 THAT THE COMPANY FORMALLY ADOPTED SONY CORPORATION THE NAME SONY- EASY TO PRONOUNCE AND READ IN ANY LANGUAGE WHICH HAS A LIVELY RING TO IT, FITS COMFORTABLY WITH THE SPIRIT OF FREEDOM AND OPENMINDEDNESS

POSITION IN 2012
REVENUEOPERATING INCOMENET INCOMETOTAL ASSESTSTOTAL EQUITYEMPLOYEES6.395 TRILLION YEN 70 BILLION YEN 456 BILLION YEN 13.29 TRILLION YEN 2.028 TRILLION YEN 1,62,700

TARGET AUDIENCE OF SONY VAIO

HIGHER INCOME GROUP

KEY FEATURES OF SONY VAIO S series

PROCESSOR 2ND GENERATION CORE i5 SYSTEM MEMORY 4GB DDR3 OPERATING SYSTEM WINDOWS 7 HOME PREMIUM SCREEN SIZE 13.3 INCH GRAPHIC PROCESSOR AMD Radeon HD 6470 M WEB CAMERA 0.3 Megapixels WEIGHT 1.72 KG

OTHER SPECIFIED FEATURES

EXPANDA MEMORY UPTO 8GB SYSTEM MEMORY 4GB DDR3 HDD CAPACITY 500GB OPTICAL DISC DVD SUPERMULTI DISC SCREEN TYPE TFT COLOUR DISPLAY( VAIO DISPLAY, LED,BACKLIGHT) RESOLUTION 1366X768 PIXEL CHIPSET INTEL HM65EXPRESS POINTER DEVICE TOUCHPAD(GESTURE SUPPORTED) KEYBOARD BACKLIT KEYBOARD AUDIO CHIPS INTEL HIGH DEFINITION AUTO SPEAKERS STEREO SPEAKERS SECURITY FINGER PRINT

PRODUCT RELEASE DATE

LAUNCHED IN UK DATED MARCH IN 2011

PRODUCT AVAILABILITY
SONY CENTRES AROUND THE WORLD IN ALL LOCAL ELECTRONIC CENTRES ONLINE PURCHASE

HOW I POSITION MYSELF WITH THE PRODUCT

SONY VAIO S SERIES VPCSB36FN (COLOUR PINK) THIS IS A SMART PRODUCT WITH A GLAMOUROUS STYLISH LOOK IT IS SLEEK AND SLIM PERFECT LOW WEIGHT LONG LASTING COMPUTER ON THE GO A PERFECT PRODUCT THAT MATCHES MY PERSONALITY, ITS JUST LIKE WHAT I AM AND HOW I THINK

REPOSITIONING OF THE PRODUCT

1 TETRABYTE HD INTEL i7 PROCESSOR INBIULT 1GB GRAPHICS 7.1 DOLBY SURROUNDED SOUND PREVIOUS PRICE- RS 57800 REPOSITION PRICE- RS 59700

MY TAGLINE

THE ULTIMATE GAMING EXPERIENCE

CONCLUSION

MY SINCERE THANKS TO!!!

MY MENTOR PROF. INDRANI SEN CHAKRAVARTY

Thank you!!!!!
Madhushree RoyChowdhury PGMEDIA, MARKCOM, 2ND SEMESTER