Marketing Management

By Ruchi Malego

WHATS MARKETING IS ALL ABOUT

A HUMAN ACTIVITY DIRECTED AT SATISFYING NEEDS AND WANTS THROUGH EXCHANGE PROCESSES
PHILIP KOTLER

IT IS THE PERFORMANCE OF BUSINESS ACTIVITIES THAT DIRECT THE FLOW OF GOODS AND SERVICES FROM PRODUCER TO CONSUMERS
AMERICAN MARKETING ASSOCIATION

MARKETING CONTINUED
IT IS THE PROCES OF IDENTIFYING CUSTOMER NEEDS CONCEPTUALISING THOSE NEEDS IN TERMS OF AN ORGANISATIONS CAPACITY TO PRODUCE.

CONCEPTUALISING THE CONSEQUENT OUTPUT IN TERMS OF THE CUSTOMER NEEDS EARLIER IDENTIFIED, AND

COMMUNICATING THAT CONCEPTUALISATION TO THE CUSTOMER

What is Marketing?
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. More simply: Marketing is all about satisfying needs (...profitably and fairly)!!!

Marketing is an Exchange of Value

An exchange is the process by which some transfer of value occurs between a buyer and a seller.
At least two people or organizations must be willing to make a trade, and Each must have something the other values. Most exchanges occur in the form of a monetary transaction.

Marketing is an Exchange of Value

An exchange is the process by which some transfer of value occurs between a buyer and a seller.
At least two people or organizations must be willing to make a trade, and Each must have something the other values. Most exchanges occur in the form of a monetary transaction.

Why is Marketing Important?

Marketing Creates Utility
Place Utility Time Utility Possession Utility

Marketings Role in the Firm

A firms marketing-related decisions must affect and be affected by its other operations such as accounting and manufacturing.

Why is Marketing Important?

Marketings Role in Our Daily Lives Marketings Role in Society