Documente Academic
Documente Profesional
Documente Cultură
WINTER PROJECT
(2009)
DEPARTMENT OF MANAGEMENT
IME SAHIBABAD
GHAZIABAD
CERTIFICATE
project.
Dated : (Signature)
SIDDHARTHA VARMA
ACKNOWLEDGEMENT
this mini project could not have been a great success for me.
abstract
CONTENTS
1. INTRODUCTION
2. LITERATRE REVIEW
3. RESEARCH MATHOLOGY
4. DATA ANALYSIS
5. CONCLUSION
6.REFERENCES
7. APPENDIX
Introduction
Hypothesis:-
Limitations :-
Literature review:-
RESEARCH METHODOLOGY
SAMPLE DESIGN
SAMPLE UNIT: - All working people are included both the genders i.e.
males and females irrespective of their education level.
PRIMARY DATA:
SECONDARY DATA:
RESEARCH INTRUMENTS
QUESTIONNAIRE DESIGN:
As the questionnaire is self administrated one, the survey is kept simple and
user friendly. Words used in questionnaire are readily understandable to all
respondent. Also technical jargons are avoided to ensure that there is no
confusion for respondents.
DATA ANALYSIS
After a good deal of consumer survey and marketing
research, I has collect a good collection of data. The analyses of
those data’s are given as follows:-
10%
10%
35% PEPSODENT
COLGATE
CLOSE UP
15%
BABOOL
OTHERS
30%
60
50
50
PECENTAGE
40 LUX
30 LIFEBOY
30
REXONA
20 OTHERS
12
8
10
0
LUX LIFEBOY REXONA OTHERS
BRANDS
CONCLUSION:-
In this analysis , I fonnd that a vast majority of
rural consumers prefers Lux as their more faithful brand.
45 42
40 36
35
PERCENTAGE
30 CLINIC PLUS
25 SUNSILK
20 16 CHICK
15 OTHERS
10 6
5
0
CLINIC PLUS SUNSILK CHICK OTHERS
PRODUCTS
DEMAND OF SHAMPOO IN SACHE CATAGORY
35 32
PERCENTAGE 30
28
25 18
20
15 12 10
10 HEADS &SHOULDERS
5
0 PANTENE
SUNSILK
S
S
LK
E
S
ER
U
N
ER
SI
PL
CLINIC PLUS
TE
LD
TH
N
IC
U
SU
PA
OTHERS
O
O
N
H
LI
&S
C
S
D
EA
H
BRANDS
.
45 42
40
34
35 WHEEL
30 GHARI
PERCENTAGE
25
TIDE
20
13 SURF EXEL
15
10 6 5 OTHERS
5
0
WHEEL GHARI TIDE SURF OTHERS
EXEL
BRANDS
10%
12% TIDE
43% SURF EXEL
ARIAL
OTHERS
35%
CONCLUSION:-
As given in the above table, lump sum the half of the
detergent market is covered by HUL and P&G products. Nirma
which was the initiator of introduction of detergent in rural
market, is currently out of the market. this condition shows that
the rural consumers are also want to quality products, only price is
a factor in front of them.
100
90
80
70
60
IN (%) 50 VIM
40
30 OTHERS
20 NO CLEANER
10
0
VIM OTHERS NO
CLEANER
BRANDS
70 65
60
PERCENTAGE
45 42
40
35 30 PALMOLIVE
PERCENTAGE
30
25 VJHON
20 16
15 12 OLD SPICE
10 OTHERS
5
0
PALMOLIVE VJHON OLD SPICE OTHERS
BRANDS
CONCLUSION:-
70 62
60
50 PARLE-G
PERCENTAGE
40 SUNFEAST
30 23 BRITANNIA
20 OTHERS
10
10 5
0
PARLE-G SUNFEAST BRITANNIA OTHERS
BRANDS
10%
11% 32%
TAZA
TATA TEA
DOUBLE DIMOND
TAJ MAHAL
21% OTHERS
26%
CONCLUSION:-
As per given in the above table taza and tata tea are
the leading tea brands in the rural market.
DEMAND
5%
18%
31%
HERBAL OILS
DABUR AMLA
PARASUIT
BAJAJ ALMOND
21% OTHERS
25%
rural consumers prefers mostly herbal/cool oils,
e.g- Navratna, himtaj, Himgange,etc. 31% of the rural consumers
prefers herbal oils because of their multipurpose use. They use
these oils as medicine also. 25% of the rural consumers prefers
dabur amla, third place occupied by Maico’s Paraschut which is
prefers by 21% of rural consumers. 18% consumers prefers Bajaj
Almond and 5% prefers some other hair oil brands.
CONCLUSION:
Except it, people firstly prefer for good quality and comparatively
low prices products .
SUGGESTIONS
QUESTIONAIRE:-------
NAME:-
OCCUPATION:-
TOTAL INCOME: - A) BELOW 6000 p.m___ B) 6000 TO 12000___ C) MORE THAN
12000___.
ADDRESS:-
DIST.:-
STATE;-
PHONE NO.:-