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Prepared by : Raj Kumar Mishra Subject Teacher : Dr. Puja Bhatia Guide : Dr.

Sushil Pande

The word Retail is derived from a French word


meaning to cut into small pieces.

Retailing is a business that sells products and/or


services directly to consumers for personal or family use.

Retail is the last link between consumer & wholesalers in distribution channel.

Convenience Store Super Market

Store Based
Hyper Market Department Store

Discount Store

Store Based

Specialty Store Category Store

Non-Store Based

Virtual Stores Network Marketing

Average no. of Footfalls


Sales per sq. ft.

Supply Chain Management


Minimization of wastages

Specialized Manufacturing
Reducing chances of stock-out

Dependence on Private labels


Technological upgradation Repeat sales through loyalty program

Advertising & Sales promotion activities

Rural Retailing
Luxury Retailing Airport Retailing

E- Retailing

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