Universitatea Tehnic a Moldovei

ANALIZA DIAGNOSTICA A ACTIVITII DE

MARKETING N CADRUL S.A ZORILE.
MSURI DE MBUNATIRE.

Student:
Dulgher Fiodor.
Conducator:
Dr. conf. univ. urcan Iu.

Chiinu 2012

Ministerul Educaiei i Tineretului al Republicii Moldova

Universitatea Tehnic a Moldovei
Facultatea Inginerie Economic i Business
Catedra Economie i Management n Industrie

Admis la susinere
ef de catedr: dr. conf.univ. Mmlig V.
_____________________________________
________________________________2012

Analiza diagnostica activitii de marketing S.A

Zorile Msuri de mbuntire.
Proiect de licent

Student:

Dulgher Fiodor (_____________)

Conductor:

urcan Iu.

(_____________)

Consultani:________________ (_____________)
________________ (_____________)
________________ (_____________)
Recenzent: ________________ (_____________)

Chiinu 2012

Universitatea Tehnic a Moldovei

Facultatea Inginerie Economic i Business
Catedra Economie i Management n Industrie
Specialitatea Business i Administrare

Aprob
Prof.dr.conf.univ.Mamaliga V.
ef catedr
_____________________________________
________________________________2012

CAIET DE SARCINI
pentru proiectul de licent al studentului
Dulgher Fiodor
(numele i prenumele studentului)
1.Tema proiectului de licent Analiza diagnostic a activitaii de marketing n cadrul

S.A Zorile. Msuri de mbuntire.

_________________confirmat prin ordinul nr.____ de la ______________________2012
2.Termenul limit de prezentarea proiectului______________________________________
3.Date iniiale pentru elaborarea proiectului _______________________________________
____________________________________________________________________________
____________________________________________________________________________
4.Coninutul memoriului explicativ ______________________________________________
____________________________________________________________________________
____________________________________________________________________________
___________________________________________________________________________
5.Coninutul prii grafice a proiectului _________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
6.Lista consultanilor:

Consultant

Confirmarea realizrii activitii

Semntura
Semntura
consultantului (data) studentului (data)

Capitol

7.Data nmnrii caietului de sarcini _____________________________________________

Conductor__________________________
semntura
Sarcina a fost luat pentru a fi executat
de ctre studentul _________________________________
semntura, data
PLAN CALENDARISTIC
Nr.
Crt.

Denumirea etapelor de proiectare

Termenul de

Nota

realizare a etapelor

Student Dulgher Fiodor _____________________________________

Conductor de proiect urcan Iu. ___________________________

UNIVERSITATEA TEHNIC A MOLDOVEI

Facultatea___________________________________________
Catedra_____________________________________________
AVIZ
la proiectul de licent
Tema ________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Studentul(a) _______________________________ gr. _________________________________
1.Actualitatea temei _____________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
2.Caracteristica tezei de licen ____________________________________________________
______________________________________________________________________________
______________________________________________________________________________
3.Analiza prototipului ___________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
4.Estimarea rezultatelor obinute ___________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
5.Corectitudinea materialului expus ________________________________________________
______________________________________________________________________________
6.Calitatea materialului garfic _____________________________________________________
______________________________________________________________________________
7.Valoarea practic a tezei ________________________________________________________
______________________________________________________________________________
8.Observaii i recomandri _______________________________________________________
______________________________________________________________________________
9.Caracteristica studentului i titlul conferit __________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Conducatorul
tezei de licen__________________________________________________________________
(funcia, titlul tiinific),(semntura, data),(numele,prenumele)

ADNOTARE
la teza de licen cu tema
Analiza diagnostica a activitii marketing n cadrul S.A Zorile
Teza de licent este compus din: introducere, trei capitole, ncheiere i bibliografie,
conine 64 pagini, 25 tabele, desene,13 figuri.
Primul capitol este dedicat elucidrii bazei teoretice a temei tezei de licen, este descrisa
activitatea de marketing a intreprinderii, rolul ei n activitatea ntreprinderii.
Primul capitol este dedicat elucidrii bazei teoretice a temei tezei de licen, sunt descrise
funciile i scopurile marketingului, rolul lui n activitatea ntreprinderii. Sunt caracterizate
metodele i strategiile de marketing.
n capitolul II se analizeaz activitatea de marketing la ZorileS.A., eficiena acestei activiti i
impactul asupra strii ntregii ntreprinderi. Sunt analizate vnzarile, produsele, pieele de
desfacere, promovarea i distribuirea produciei.
n capitolul trei, n baza analizelor efectuate n capitolul III sunt elaborate propuneri de
mbuntire a activitii de marketing la ntreprindere, de sporire a eficacitii i eficienei
departamentului de marketing la ntreprindere i n primul rnd bazat pe o cunoatere mai bun a
modului de via i al comportamentului consumatorului.

ANNOTATION
the Thesis theme
"Diagnostic analysis of marketing activity in the SA" Dawn "

Thesis consists of: introduction, three chapters, conclusion and bibliography contains 64
pages, 25 tables, drawings, 13 figures.
The first chapter is devoted to explaining the theoretical basis of the degree thesis, described
the marketing activities of the company, its role in the business.
The first chapter is devoted to explaining the theoretical basis of undergraduate thesis,
describes the functions and purposes of marketing, its role in the business. Characterized
methods and marketing strategies.
The second chapter analyzes the marketing to "Dawn", efficiency and impact of the
activities of all state enterprises. We analyzed sales, products, markets, promotion and
distribution of production.
In chapter three, in the analysis of Chapter III are developed proposals to improve business to
business marketing, increase effectiveness and efficiency of enterprise marketing department and
primarily based on better knowledge of how life and consumer behavior.