Contextualization Telecommunication 09/01/2008

14:02:00
Why study telecommunication
• Telecommunication a vital infrastructure for reception and
expression of ideas and information
• Pervasive presence in our lives
o Average American watches more than 4 hours TV per day &
75% listen to the radio daily
o Why? Diversion, enrichment and surveillance
• Public may not car about how they receive information, but they do
care about programming, services, access and prices
• Complex, unique industry, technology, commercial structures and
operations, regulation, programming & ratings
Broadcasting Defined
• “to send out sound and pictures by means of radio waves for
reception by general public”
• how is broadcasting different from cable TV, DBS, telephony and the
internet?
Telecommunication and the internet
• What does it mean?
o Move beyond old forms of TV and Radio to include webcasts,
podcasts, video on demand, video streaming and “me”
personalization/customization of interactive media via
broadband (high-speed Net)
• Convergence
o Technological
o Market (consolidation)
• Who are the players?
• Expanding career horizons
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