BY:RAKESH KUMAR CHOUDHARY MBA - 2 SEM ROLL - 3211

TYPE : PUBLIC TRADED AS : BSE;532500 NSE;MARUTI INDUSTRY : AUTOMOTIVE FOUNDED : 1981 (AS MARUTI UDYOG LIMITED) HEADQUARTER : NEW DELHI , INDIA KEY PEOPLE : MR. SHINZO NAKANISHI (MD AND CEO) PRODUCTS : AUTOMOBILES REVENUE : RS. 37,522.4 CRORE (2010 2011) NET INCOME : RS. 2,288.6 CRORE (2010 2011) EMPLOYES : 6,903 PARENT : SUZUKI MOTOR CORPORATION WEBSITE : MARUTISUZUKI.COM

 MARUTI

SUZUKI INDIA LIMITED ( MSIL , FORMERLY KNOWN AS MARUTI UDYOG LIMITED ) IS A SUBSIDIARY OF SUZUKI MOTOR CORPORATION , JAPAN. MSIL HAS BEEN THE LEADER OF THE INDIAN CAR MARKET FOR OVER TWO AND A HALF DECADES . THE COMPANY HAS TWO MANUFACTURING FACILITIES LOCATED AT GURGAON AND MANESAR ,SOUTH OF NEW DELHI , INDIA . BOTH THE FACILITIES HAVE A COMBINED CAPABILITY TO PRODUCE OVER A 1.2 MILLION VEHICLES ANNUALLY.

 MRUTI

800 , PEOPLE MOVERS , OMNI , EECO , ALTO , ALTO K10 , A-STAR , SWIFT , RITZ , ESTILO , GYPSY , SUV GRAND VITARA , SX4 , SWIFT DZIRE AND KIZASHI.
AN ENVIRONMENT FRIENDLY INITIATIVE , IN AUGUST 2010 MARUTI SUZUKI INTRODUCED FACTORY FITTED CNG OPTION ON 5 MODELS ACROSS VEHICLE SEGMENTS. THESE INCLUDE EECO ,ALTO ,ESTILO ,WAGONR AND SX4.

IN

CARS

PRICE(in Rs.)

MARUTI 800 . . . . 1,98,532 MARUTI OMNI . .. . . .. 2,13,615 ALTO . .. .. .. 2,33,172 EECO .. .. 2,95,194 ZEN ESTILO . 3,36,450 WAGON R 1.0 .. .. 3,44 ,110 A STAR .. .. .. 3,67,432 RITZ . .. .. .. .. 4,14,132 SWIFT . .. .. .. .. 4,41,308 SWIFT DZIRE . .. . 5,05.346 GYPSY . .. .. .. .. 5,39,715 SX4 . . .. .. . 7,18,531 KIZASHI . .. .. .. . 16,86,411 GRAND VITARA . .. .. 17,33,565

MARUTI SUZUKI HAS TWO MANUFACTURING PLACES IN INDIA:- GURGAON

MANUFACTURING

CENTRE MANESAR MANUFACTURING CENTRE

The Gurgaon manufacturing centre is spread over 300 acres. It has three fully integrated manufacturing plant. All the three plants have an installed capacity of 350000 vehicles annually but productivity improvements have enabled it to manufacture 700000 vehicles annually. It also manufactures 240000 k-series engines annually. The entire centre is equipped with more than 150 robots , out of which 71 have been developed in house. This centre manufactures 800 , Alto , Wagon R , Estilo , Omni , Gypsy , and Eeco.

Manesar manufacturing plant was inauguration in feb 2007 and is spread over 600 acres. Initially it had a production capacity of 100000 vehicles annually but this was increased to 300000 vehicles annually in october 2008. The production capacity was further increased by 2,50,000 vehicles taking total production capacity to 5,50,000 vehicles annually. The Manesar plant produces the A star , Swift , Swift dzire and Sx4.

MARUTI HAS A PARTICULAR WEBSITE THAT IS GADDI.COM ON WHICH ANYONE CAN HAVE THE DETAILS OF NEW CARS LAUNCHED. SALES PROMOTION AD CAMPAIGN WAS UTILISED MAXIMUM BY MARUTI SUZUKI LTD , WHO WAS THE NUMBER ONE ADVERTISER IN JANUARY TO SEPTEMBER 2007. MARUTI HAS FIRMED UP A BLUEPRINT FOR EXPANSION OF THE SERVICE NETWORK BY AS MUCH AS 45% OVER THE NEXT THREE YEARS. THE COMPANY PLANS TO INCREASE THE NUMBER OF SERVICE STATIONS AND WORKSHOPS TO OVER 3800 FROM ABOUT 2600 CURRENTLY. CURRENTLY THE COMPANYS SERVICE NETWORK IS IN 1215 CITIES AND ITS PLANS TO BOOST THIS SUBSTANTIALLY TO 1700 CITIES .

THE CUT IN EXCISE DUTY ON SMALL CARS IN THE BUDGET AND NEW PAY COMMISSION RECOMMENDATIONS EXPECTED LATER THIS YEAR ARE LIKELY TO GIVE A MAJOR BOOST TO THE SALES.
THE COMPANY IS ALSO PLANNING TO ALMOST DOUBLE THE DEALER WORKSHOPS BY 2011. MC DONALD AND MARUTI SUZUKI INDIA LTD. ARE STARTING A CONTEST BIENG MARUTI SUZUKI EECO HAPPY FAMILY MEAL CONTEST . THIS IS A PROMOTIONAL CONTEST.

IN 2010 2011 , THE COMPANY SOLD OVER 1.27 MILLION VEHICLES INCLUDING 1,38,266 UNITS OF EXPORTS . WITH THIS , AT THE END OF MARCH 2011 , MARUTI SUZUKI HAD A MARKET SHARE OF 44.9 % OF THE INDIAN PASSENGER CAR MARKET .
YEAR 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 NET SALES(IN Rs.) 1,20,034 1,45,922 1,78,603 2,03,583 3,01,198 3,61,282

 THE

CONCLUSION WE CAN DRAW FROM THE ABOVE SUEVEY THAT TODAY , MARUTI SUZUKI INDIA LIMITED IS LEADING IN MANUFACTURING SMALL CARS ALL OVER THE COUNTRY. WE CAN ALSO SAY THAT MSIL HAS EXPANDED ITS BORDERS TO VARIOUS OTHER COUNTRIES . TODAY MARUTI IS EXPORTING A LARGE NUMBER OF SMALL CARS TO THE OTHER COUNTRIES. FINALLY WE CAN CONCLUDE THAT MARUTI SUZUKI INDIA LIMITED IS THE LARGEST CAR MANUFACTURING COMPANY TODAY IN THE COUNTRY.