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  • Code Switching: Amity Business School

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    Tannawy Sinha
    14 vizualizări7 pagini
    The document discusses code switching, which is using multiple languages in communication and its effective use in advertising to reach multilingual customers by appealing to both cognitive and emotional faculties. It provides examples of advertisements that use code switching between English and other languages, as well as global words that are commonly used in multiple languages. However, the document also notes code switching could negatively impact clarity and confuse listeners if overused.

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    1dfdecode Switching

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    The document discusses code switching, which is using multiple languages in communication and its effective use in advertising to reach multilingual customers by appealing to both cognitive and emotional faculties. It provides examples of advertisements that use code switching between English and other languages, as well as global words that are commonly used in multiple languages. However, the document also notes code switching could negatively impact clarity and confuse listeners if overused.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    14 vizualizări7 pagini

    Code Switching: Amity Business School

    Încărcat de

    Tannawy Sinha
    The document discusses code switching, which is using multiple languages in communication and its effective use in advertising to reach multilingual customers by appealing to both cognitive and emotional faculties. It provides examples of advertisements that use code switching between English and other languages, as well as global words that are commonly used in multiple languages. However, the document also notes code switching could negatively impact clarity and confuse listeners if overused.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 7

    Amity Business School

    Code Switching

    Amity Business School

    Code switching or code mixing is an effective way of communicating with multilingual people. It can appeal to cognitive and Affective faculties. The appeal can be rational or emotional. Effective use in Advertizing: Primary mission is to reach the customer: Create awareness, and influence the buying behaviour

    Amity Business School

    Certain words have to be used Telephone Government Police Sorry Television Frig attendance

    Amity Business School

    Examples of some Advertisements Wish karo, Dish karo Hungry kya? Double Dhamaka Aiye mere saath kahiye Eastern Tigers ko ALL THE BEST Aam admi meets glam aadmi in BIG BOSS

    Amity Business School

    Some other examples Sorry Good Morning Jab we met Love aaj kal Thank You

    Amity Business School

    Global words Saute Rendezvous Potpourri Cuisine Bonafide Siesta Faux pas

    naive sub rosa ad infinitum coup detat dj vu volte face tete- a-tete

    Amity Business School

    Negative Use Can affect the clarity of a sentence Confuse the listener Give an impression that the speakers vocabulary is limited

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