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PROJECT REPORT ON CONSUMER BUYING BEHAVIOUR

Liquid Hand Wash Soaps

PREPARED BY:RAVINDRA LATTOO NEHA SHARMA RAHUL KUMAR

SUBMITED TO: PROF. KISHOR BHANUSHALI

INDEX No.

SUBJECT
Executive summary History of Liquid Handwash Introduction Specific Problem Definition Objective Of The Project Hypothesis

PAGE NO.

1 2 3 4 5 6 7

Sample and Research Methodology Research Design Data collection methods/sources Sampling plan

8 9 10 11 12 13

Research Limitation Data Analysis and Interpretation Detail Findings Conclusion Recommendation and suggestions Appendices

EXECUTIVE SUMMARY In order to predict the consumer buying behavior towards liquid handwash we conducted a suvey of sample size 100 in order to predict the level of awareness,practice,brand loyalty among consumers of liquid hand wash. We followed Convenient random sampling methodology and filled 100 questionnaires having maximum frequency of mostly youth people(16-25 years) having income 0-1000Rs,the rest were aged businessman and service class people having higher incomes than this.After filling the questionnaires, we entered the data into SPSS thereafter we analysed it we found there is considerable amount of awareness and practice among the buyers of liquid hand wash and Dettol happens to be market leader in this segment in Infocity area followed by Lifebuoy and others. Brand is the most deciding factor for buying Liquid handwash followed by Price,Variants and Advertisments. Rest of the brands apart from Lifebuoy and Dettol need to have proper penetration in this area with better promotional offers to capture market share.

HISTORY OF LIQUID HANDWASH Liquid soap is a nice alternative to bar and block soap. The trusty hand soap that we squirt into our hands in public bathrooms or set out when company is coming is very handy. However, things were always not so simple. Grabbing the bottle of Tide or squirting the Palmolive into the sink is something that we do not think twice about.

Liquid soap is one of those things that we tend to take for granted. Although soap has a very lengthy history, liquid soap did not come on to the soap scene until the 1800s. In 1865 William Shepphard patented liquid soap. In 1898 B.J. Johnson Soap Company introduced Palmolive. This new soap was made of palm and olive oils and it grew popular in a short amount of time. B.J Johnson Company would make a stunning profit off of Palmolive that they changed their name to Palmolive.

INTRODUCTION Earlier in India liquid handwash was not popular. Though people wash hands but they do not prefer liquid handwash. FMCG Company creates awareness for changing hand washing habit. They try to make people health conscious in respect to washing hands. In FMCG segment Liquid handwash is a growing product category. The importance of personal care and hygiene brings us to our product which we have chosen for our market research project: Liquid Hand Wash Hand hygiene pertains to the hygiene practices related to minimizes or prevent disease and the spreading of disease. The main purpose of washing hands is to cleanse the hands bacteria or viruses and chemicals which can cause personal harm or disease.

SPECIFIC PROBLEM DEFINITION


The level of awareness and practice of hand hygiene People preference to wash hands Brand consciousness Brand loyalty of liquid hand brands among consumers

OBJECTIVE Our main objective to find out: The level of awareness and practice of hand hygiene People preference to wash hands Brand consciousness Brand loyalty of liquid hand brands among consumers

SAMPLE AND RESEARCH METHODOLOGY This report deals with the understanding of Indian consumers buying behavior towards liquid hand wash. We did a survey of 100 customers in Infocity Gandhinagar and based on their response carried out our analysis. We asked the respondents about their age, gender and occupation. After getting their basic information we asked the respondents to rank a few brands of liquid soaps. The brands included the following: Dettol, Palmolive, Lifebuoy, Santoor and Others (which represent any other local or regional brand which the respondent might prefer). First of all we collected primary data for defining our objective for marketing research project in specified handwash category from different sources e.g. Articles, news paper, magazines and books form library. For Sampling Techniques We have taken combination of two techniques Probability Sampling Techniques i.e. Simple Random Sampling and Non-Probability Sampling Techniques i.e. Convenience Sampling. It involves picking any available set of respondent convenient for representativeness and accuracy in data and our sample size was 100. We made questionnaire for the respondents. Based on their choices about how they make their preferences for specific brands in the Hand Wash segment, the project tries to comprehend the types of customers who reside in India when making such decisions and which parameters they pay more attention to when making their final decision.

RESEARCH LIMITATIONS Since we have taken Convenience Sampling, the analysis may not represent a true picture of the target population. Language Barrier especially with the respondents Most of the respondents were not aware of marketing jargons such as Brand, Promotion etc.so we need to explain them or some had pre-conceived notions for the same. Biasedness towards some questions need not be taken into consideration Casuality of the respondent while filling the form is ruled out.

DATA ANALYSIS AND INTERPRETATION

Do you wash hands on regular day to day basis?


2%

Yes 98%

No

This means that most of the people(98%) prefer to wash hands on day to day basis.

What do you prefer to clean your hands frequently?


Handsoap Sanitizer Liquid Handwash

23%

9% 68%

Liquid Handwash had good amount of popularity among cleanliness (68%) tools in Infocity Area

How many times do you wash hands in a day?

25%

24%

51% 0-5 times 5-10 times 10-15 times

51% people follow Moderate practice to wash hands i.e, 5-10 times which is decent enough.

When do you wash hands?


When your hands are dirty Before eating or touching food After using the bathroom After touching pets or other animals After playing sports Before and After visiting sick or relative friend 3% 6% 9% 14% 23% 45%

45% Respondents wash their hands maximum when they encounter their hands with dirt.

Why do you wash your hands?

25%

75%

Habit

Hygiene

25% people have habit of washing their hands over and over which is still less as compared to those who wash their hands(75%) for hygiene.

Whom in your family washes hand a lot?

5%

7% 31%

57%

Kids

Mummy

Grand ma

Myself

Mummy washes the hand maximum in Family(57%)

Do kids wash their hands by own?

47% 53%

Yes

No

53% of the kids wash their hands by own without anyones help.

If No, who washes their hands at maximum times?


2% 9%

89%

Mother

Father

Grandmother

Mother is the safeguard angel of kids

On a scale of 1-5,How would you rate your most prefered brand for liquid handwash?
1% 1% 1% 12%

85% Dettol Lifebuoy Palmolive Santoor Godrej

Dettol is the market leader in the handwash segment as 85% of people prefer to use dettol at first priority.

Have you used any other brand?

47% 53%

No

Yes

Customer loyalty (53%) for a particular brand so people do prefer to change brands as per the parameters covered in next question.

On a scale of 1-5 Rate the factors for changing the existing liquid handwash you were using?
Image Advertisments Product size Price Variants(color/fragnace/anyother)

6% 17% 41% 11% 25%

53% of the people who are not brand loyal consider Image(41%) as an important factor for changing their brand. Price is also second important factor for changing the brand.

Which brand do you prefer if you want to change the existing brand for liquid handwash?

7%

47% 42%

Dettol

4% Lifebuoy Palmolive

No brand

Lifebuoy(42%) of the people prefer as the second choice if they want to switch the first brand.

What is your age?


0-15 years 36-45 years 16-25 years 46-55 years 26-35 years 56-65 years 36-45 years

2% 1% 1% 2% 3%

12%

79%

Most of the respondents were young in age. So the outcome of the project is youth centric opinion.

What is your gender?

48% 52%

Male

Female

Responders were from both the genders almost equal.

What is your income?


0-1000Rs. 15000-20000Rs. 1000-5000Rs. 20000-25000Rs. 5000-10000Rs. 25000-30000Rs. 10000-15000Rs. 30000-35000Rs.

10% 9% 5% 10% 8% 4% 3% 51%

Income of the respondents.

What do you do?


3%

46%

51%

student

Service

Businessman

Occupations of the respondent.

Correlations What is your income? 1 . 100 0.472 0.000 100 What is your age? 0.472 0.000 100 1 . 100

What is your income?

What is your age?

Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N

**. Correlation is significant at the 0.01 level (2-tailed)

Income and Age of the respondents are positively correlated 0.472 but it is not very strong at 0.01 level of significance.

Correlations What is your age? What is your age? Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N 1 . 100 -0.035 0.731 100

How many times do you wash hands in a day? -0.035 0.731 100 1 . 100

How many times do you wash hands in a day?

Here the Variables are negatively corelated as the correlation between them is -0.35.

Model Summary Model 1 R 0.072 R Square 0.005 Adjusted R Square -0.005 Std. Error of the Estimate 0.705

a. Predictors: (Constant), What is your gender? ANOVA(b) Model 1 Regression Residual Total Sum of Squares 0.254 48.736 48.990 df 1 98 99 Mean Square 0.254 0.497 F 0.512 Sig. 0.476

a. Predictors: (Constant), What is your gender? b. Dependent Variable: How many times do you wash hands in a day? Coefficients(a) Unstandardized Coefficients Model 1 B (Constant) What is your gender? 1.861 0.101 Std. Error 0.220 0.141 Standardized Coefficients Beta 0.072 t 8.438 0.715 Sig. 0.000 0.476

a. Dependent Variable: How many times do you wash hands in a day?

Since the Value of R =0.072 so the strength indicates weaker relationship between Age and Frequency of Handwashing. Value of Adjusted R Square indicates the model does not fit the population well.
T-test One-Sample Statistics N Do you wash hands on regular day to day basis? What do you prefer to clean your hands frequently? How many times do you wash hands in a 100 100 100 Mean 1.02 2.45 2.01 Std. Deviation 0.141 0.845 0.703 Std. Error Mean 0.014 0.085 0.070

day? When do you wash hands? Why do you wash your hands? Whom in your family washes hand a lot? Do kids wash their hands by own? If No, who washes their hands at maximum times? On a scale of 1-5,How would you rate your most prefered brand for liquid handwash? Have you used any other brand? On a scale of 1-5 Rate the factors for changing the existing liquid handwash you were using? Which brand do you prefer if you want to change the existing brand for liquid handwash? What is your age? What is your gender? What is your income? What do you do?

100 100 100 100 100 100 100 100

2.20 1.75 1.95 1.47 4.36 1.21 1.47 3.99

1.470 0.435 0.999 0.502 2.946 0.608 0.502 2.125

0.147 0.044 0.100 0.050 0.295 0.061 0.050 0.212

100 100 100 100 100

4.32 2.30 1.48 3.24 1.52

2.558 0.948 0.502 2.637 0.559

0.256 0.095 0.050 0.264 0.056

One-Sample Test Test Value = 0 Sig. (2tailed) 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 Mean Difference 1.020 2.450 2.010 2.200 1.750 1.950 1.470 4.360 1.210 1.470 3.990 95% Confidence Interval of the Difference Lower 0.99 2.28 1.87 1.91 1.66 1.75 1.37 3.78 1.09 1.37 3.57 Upper 1.05 2.62 2.15 2.49 1.84 2.15 1.57 4.94 1.33 1.57 4.41

t Do you wash hands on regular day to day basis? What do you prefer to clean your hands frequently? How many times do you wash hands in a day? When do you wash hands? Why do you wash your hands? Whom in your family washes hand a lot? Do kids wash their hands by own? If No, who washes their hands at maximum times? On a scale of 1-5,How would you rate your most prefered brand for liquid handwash? Have you used any other brand? On a scale of 1-5 Rate the factors for changing the existing liquid handwash you were using? Which brand do you prefer if you want to change the existing brand for liquid handwash? What is your age? What is your gender? What is your income? What do you do? 72.492 28.981 28.573 14.964 40.212 19.525 29.305 14.801 19.903 29.305 18.778

df 99 99 99 99 99 99 99 99 99 99 99

16.889 24.258 29.475 12.288 27.181

99 99 99 99 99

0.000 0.000 0.000 0.000 0.000

4.320 2.300 1.480 3.240 1.520

3.81 2.11 1.38 2.72 1.41

4.83 2.49 1.58 3.76 1.63

Crossta bs
Notes Output Created Comments Input Data Filter Weight Split File N of Rows in Working Data File Definition of Missing Cases Used 31-Mar-2012 12:38:58 C:\Users\C14\Desktop\data entry 100@1.01 pm.sav <none> <none> <none> 100 User-defined missing values are treated as missing. Statistics for each table are based on all the cases with valid data in the specified range(s) for all variables in each table. CROSSTABS /TABLES=Initiativebykids BY Guardian /FORMAT= AVALUE TABLES /STATISTIC=CHISQ /CELLS= COUNT /COUNT ROUND CELL . 0:00:00 2 116,508 Case Processing Summary Cases Valid N Do kids wash their hands by own? * If No, who washes their hands at maximum times? Percent N Missing Percent Total Perce N nt

Missing Value Handling

Syntax

Resources

Elapsed Time Dimensions Requested Cells Available

100

100.0%

0.0%

100

100.0 %

Do kids wash their hands by own? * If No, who washes their hands at maximum times? Crosstabulation Count If No, who washes their hands at maximum times? Mother Do kids wash their hands by own? Yes No 0 40 Father 0 4 Grandmot her 0 1 No one 53 2 Total 53 47

Total Chi-Square Tests

40

55

100

Value df Pearson Chi92.263 3 0.000 Square Likelihood 121.086 3 0.000 Ratio Linear-byLinear 90.575 1 0.000 Association N of Valid 100 Cases a. 4 cells (50.0%) have expected count less than 5. The minimum expected count is .47.

Asym p. Sig. (2sided)

Crossta bs
Notes Output Created Comments Input Data Filter Weight Split File N of Rows in Working Data File Definition of Missing Cases Used 31-Mar-2012 12:40:44 C:\Users\C14\Desktop\data entry 100@1.01 pm.sav <none> <none> <none> 100 User-defined missing values are treated as missing. Statistics for each table are based on all the cases with valid data in the specified range(s) for all variables in each table. CROSSTABS /TABLES=Mostpreferedbrand BY loyaltowardsbrand /FORMAT= AVALUE TABLES /STATISTIC=CHISQ /CELLS= COUNT /COUNT ROUND CELL . Elapsed Time Dimensions Requested Cells Available 0:00:00 2 116,508 Case Processing Summary Cases Valid Missing Total

Missing Value Handling

Syntax

Resources

N On a scale of 1-5,How would you rate your most prefered brand for liquid handwash? * Have you used any other brand?

Percent

Percent

Perce nt

100

100.0%

0.0%

100

100.0 %

On a scale of 1-5,How would you rate your most prefered brand for liquid handwash? * Have you used any other brand? Crosstabulation Count Have you used any other brand? No On a scale of 1-5,How would you rate your most prefered brand for liquid handwash? Total Dettol Lifebuoy Palmolive Santoor Godrej 45 6 1 1 0 53 Chi-Square Tests Asym p. Sig. (2sided) Yes 40 6 0 0 1 47 Total 85 12 1 1 1 100

Value df Pearson Chi2.945 4 0.567 Square Likelihood 4.093 4 0.394 Ratio Linear-byLinear 0.002 1 0.966 Association N of Valid 100 Cases a. 6 cells (60.0%) have expected count less than 5. The minimum expected count is .47.

Crossta bs
Notes Output Created Comments Input Data Filter 31-Mar-2012 12:41:30 C:\Users\C14\Desktop\data entry 100@1.01 pm.sav <none>

Missing Value Handling

Weight Split File N of Rows in Working Data File Definition of Missing Cases Used

<none> <none> 100 User-defined missing values are treated as missing. Statistics for each table are based on all the cases with valid data in the specified range(s) for all variables in each table. CROSSTABS /TABLES=Factorsaffectingbra ndloyalty BY Switchingbrand /FORMAT= AVALUE TABLES /STATISTIC=CHISQ /CELLS= COUNT /COUNT ROUND CELL . 0:00:00 2 116,508 Case Processing Summary Cases Valid Missing Percent N Percent Total Perce N nt

Syntax

Resources

Elapsed Time Dimensions Requested Cells Available

N On a scale of 1-5 Rate the factors for changing the existing liquid handwash you were using? * Which brand do you prefer if you want to change the existing brand for liquid handwash?

100

100.0%

0.0%

100

100.0 %

On a scale of 1-5 Rate the factors for changing the existing liquid handwash you were using? * Which brand do you prefer if you want to change the existing brand for liquid handwash? Crosstabulation Count Which brand do you prefer if you want to change the existing brand for liquid handwash? No Lifebu bran Dettol oy Palmolive d Total On a scale of Image 4 16 2 0 22 1-5 Rate the Price 1 11 1 0 13 factors for Advertisments 1 5 0 0 6

changing the existing liquid handwash you were using? Total

Variants(color/fragnace/an yother) Product size No factor

1 0 0 7

7 3 0 42

1 0 0 4

0 0 47 47

9 3 47 100

Chi-Square Tests Asym p. Sig. (2sided)

Value df Pearson Chi104.596 15 0.000 Square Likelihood 141.754 15 0.000 Ratio Linear-byLinear 78.555 1 0.000 Association N of Valid 100 Cases a. 18 cells (75.0%) have expected count less than 5. The minimum expected count is .12.

Means
Notes Output Created Comments Input 31-Mar-2012 12:44:59 Data Filter Weight Split File N of Rows in Working Data File Definition of Missing C:\Users\C14\Desktop\data entry 100@1.01 pm.sav <none> <none> <none> 100 For each dependent variable in a table, userdefined missing values for the dependent and all grouping variables are treated as missing. Cases used for each table have no missing values in any independent variable, and not all dependent variables have missing values. MEANS TABLES=loyaltowardsbran d BY Factorsaffectingbrandloyalt

Missing Value Handling

Cases Used

Syntax

y /CELLS MEAN COUNT STDDEV .

Resources

Elapsed Time

0:00:00 Case Processing Summary Cases Included Excluded N Percent Total Percen N t 10 0 100.0 %

N Have you used any other brand? * On a scale of 1-5 Rate the factors for changing the existing liquid handwash you were using?

Percent

100

100.0%

0.0%

Report Have you used any other brand? On a scale of 1-5 Rate the factors for changing the existing liquid handwash you were using? Image Price Advertisments Variants(color/fragnace/anyoth er) Product size No factor Total

Mean 1.00 1.00 1.00 1.00 1.00 2.00 1.47

N 22 13 6 9 3 47 100

Std. Deviation 0.000 0.000 0.000 0.000 0.000 0.000 0.502

Means
Notes Output Created Comments Input 31-Mar-2012 12:46:06 Data Filter Weight Split File N of Rows in Working Data File Definition of Missing C:\Users\C14\Desktop\data entry 100@1.01 pm.sav <none> <none> <none> 100 For each dependent variable in a table, userdefined missing values for the dependent and all grouping variables are treated as missing.

Missing Value Handling

Cases Used

Syntax

Cases used for each table have no missing values in any independent variable, and not all dependent variables have missing values. MEANS TABLES=loyaltowardsbran d BY Factorsaffectingbrandloyalt y BY Switchingbrand /CELLS MEAN COUNT STDDEV .

Resources

Elapsed Time

0:00:00 Case Processing Summary Cases Included Excluded N Percent Total Percen N t

N Have you used any other brand? * On a scale of 1-5 Rate the factors for changing the existing liquid handwash you were using? * Which brand do you prefer if you want to change the existing brand for liquid handwash?

Percent

100

100.0%

0.0%

10 0

100.0 %

Report Have you used any other brand? Which brand do you prefer if you want to change the existing brand for liquid handwash ? Dettol Lifebuoy Palmolive Total Dettol 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00

On a scale of 1-5 Rate the factors for changing the existing liquid handwash you were using? Image

Mean 1.00 1.00 1.00 1.00 1.00 11 1 13 1 5 6 1 7

N 4 16 2 22 1 0.000 . 0.000 . 0.000 0.000 . 0.000

Std. Deviatio n 0.000 0.000 0.000 0.000 .

Lifebuoy Palmolive Total Dettol Lifebuoy Total Dettol Lifebuoy

Palmolive Total Lifebuoy Total No brand Total Dettol Lifebuoy Palmolive No brand Total

1.00 1.00 1.00 1.00 2.00 2.00 1.00 1.00 1.00 2.00 1.47

1 9 3 3 47 47 7 42 4 47 100

. 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.502

DETAIL FINDINGS 1. It has been found that 98% of the people prefer to wash hands on daily basis as per our sample. So there is good level of awareness of handwashing in Infocity. 2% of the people who do not wash hands on daily basis might have filled the questionnaire either in Casual manner or because of personal or physcological reasons. 2. People prefer to wash hands by liquid hand wash(68%) so there is considerable practice of handwashing by Liquid handwash. 9% people prefer Sanitizer as they more habituated to use it where there is unavailbilty of water and they can clean their hands without water wherever they want. 23% people use bar soap generally after coming from loo or cooking vegetables. 3. There is moderate level of practice among people to wash their hands i.e, 5-10 times(51%) 4. 45% of people prefer to wash hands when they encounter their hands with dirt. 5. 75% of the people prefer to wash hands because of hygiene. Rest 25% washes hand because of habit which can be interpreted as the obsessive nature of the respondent or casuality while filling the questionnaire. 6. Mother(57%) washes hand maximum in the family as it is very important for her to be role model of cleanliness. Next are Kids(31%) who washes hand either by their own or with the help of Guardian. 7. 47% of the kids still require a Guardian to wash their hands either because they dont know how to wash hands or dont want to wash their hands 8. Mother washes their kid hands(89%) 9. Dettol happens to leader in liquid hand wash market(85%) followed by lifebuoy(12%) 10. Brand-loyalty is 53% 11. Image(41%) and Price(25%) contribute to change the brand. 12. Lifebuoy prefers to be secondmost preferred brand .

CONCLUSION There has been significiant level of Awarness(98%) in Infocity Gandhinagar and they prefer to wash their hands by various cleanliness tools such as liquid hand wash,handsoap or sanitizers for various reasons in order to maintain hygiene or physcological status. Most of them prefer Dettol brand for liquid handwash as the quality is good,value for money proposition,availabity in bottles and refills in various flavors . People prefer to change Dettol and switch to other brand because of Medical Smell that Dettol has and at times few customers prefer other brands because of Price,Variants or impact of persuasive advertisements on them. Lifebuoy has great fragnance and is avaibale at a cheaper price than dettol preferably will do well lower income groups and rural areas. Palmolive,Santoor ,Godrej, Himalya have weaker distribution channels in Infocity area so the availability of these brands is not much more though quality and price are equivalent to other brands.

RECOMMENDATIONS AND SUGGESTIONS Dettol should introduce variants with good fragrances at the same level of quality as other brands. Palmolive,Santoor and Himalaya should start penetrating well in the areas such as infocity. Advertising should be done taking kids who wash their hands by their own by liquid handwash brands. Lifebuoy should work on Brand building as image is the important deciding factor for switching brand loyalty. Lifebuoy should work on volume promotion and introduce more variants to capture more market share

APPENDICES
Do you wash hands on regular day to day basis?(Please tick any one of them) Yes No

What do you prefer to clean your hands? (Please tick any one of them) Hand Soap Sanitizer Liquid HandWash Other(Please Specify) _________________

How many times do you wash hand in a day(Please tick any one of them) 10-15 times 5-10 times 0-5 times When do you wash hands? (Please tick more than 1 of them) When your hands are dirty Before eating or touching food (like when you are cooking,cutting vegetables etc.) After using the bathroom After blowing your nose or coughing After touching pets or other animals After playing outside Before and after visiting a sick relative or friend Other (Please Specify) __________________________ Why do you wash hands? (Please tick any one of them) Habit Hygiene Other (Please Specify) __________________________

Whom in your family washes hands a lot? (Please tick any one of them)
Kids Mummy Papa Grand Ma(Dadi) Grand Pa(Dada) Other (Please Specify) __________________________

Do Kids wash their hands by own? (Please tick any one of them)
Yes No

If No, who washes their(kids) hands maximum? (Please tick any one of them) Mother Father Other(Please Specify) ____________________________

On a Scale of 1- 5 how would you rate your most preferred brand for liquid handwash?(Maximum Rating-5 for most usage and preference) Dettol Lifebuoy Palmolive Santoor Godrej Others(Please specify) ________________________________

Have you ever used any other brand? Yes No

Please answer last two questions if your Answer to above question is Yes or if No then leave these two questions.

On a scale of 1-5 Rate the factors for changing the existing the liquid hand wash you were using? Image(Brand) Price Advertisment(Promotions) Variants(colour/ fragnance/ any other) Product Size

Which brand do you prefer if you want to change your existing brand for liquid hand wash? Dettol Lifebuoy Palmolive Santoor Godrej Others(Please specify) _______________________________

NAME: AGE: GENDER: MONTHLY INCOME: 0Rs.-1000Rs. 1000 Rs.-5000 Rs. 5000 Rs.-10000 Rs. 10000 Rs.-15000 Rs. 15000 Rs.-20000 Rs. 25000 Rs.-30000 Rs. >30000 Rs.

MOBILE NUMBER: OCCUPATION:

SIGN OF THE RESPONDENT: