EXECUTIVE SUMMARY

Most of Malaysian is taking 3 in 1 beverages especially university student and career person. Usually, for one person, they consume one sachet in the morning and one more at the evening. They have no time to concern about what they are taking as well as it can cope with their routine. So, a 3 in1 beverage is the best solution to occupied daily needs. Recently, there were arguments that consuming beverages especially 3 in 1 coffee are not good for their health. So, the purpose of this report is to present the analysis of the problem which is to identify level of awareness among consumers about effects of consuming 3 in 1 beverage and to investigate the reason why people prefer to choose 3 in 1 beverage and recommend a solution that would help to solve it. The analysis is carried out over a month by and in this study, we used a causal research because it typically a research conducted to identify cause-and-effect relationships among variables when the research problem has already been narrowly defined. We use stratified sampling as our sampling method and the respondent is the resident of Apartment Yayasan Melaka. Lastly, this research utilized the quantitative methodology. The information is gathered from primary and secondary data.

The findings reveal that 3 in 1 beverages is being consume by many people especially students. The most popular beverages is 3 in 1 Nescafe coffee brand. Problems with consuming 3 in1 beverages are as follows: 1. If it being consumed too much, it will lead to insomnia. 2. People are not concerned with the content of the product

Consequently, the three possible solutions are:

1. take a lot of plenty water after having their drinks 2. Those who have health problems are not encouraged take 3 in 1 beverage. 3. to check on the label of contents