GUJARAT AMBUJA: COMPETITIVE ADVANTAGE THROUGH LOGISTICS

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CASE STUDY

GROUP MEMBERS:

MOHIT SHARMA (MM1113158) KANCHAN MANSHANI (MM1113118) NINAD JADHAV (MM1113512) MUDRIKA JAIN (MM1113284)
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CASE BRIEF

A cement manufacturing company.

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The case discusses about the following logistics initiatives at Ambuja Cements

Cross functional approach Order Processing System Inventory Management. Packaging Warehousing.

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SWOT ANALYSIS
Strengths:

World class cement manufacturing plants across 6 states having

total capacity of 18.5 mn tonnes.

Co owns all-weather port.

Multi-modal Transportation System (MMTS).

Bulk terminals for unloading cement at different locations.

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WEAKNESS

They face serious transportation constraints in terms of availability of rail wagons.

Highly dependent on retailers.

Absence of Carrying & Forwarding agents in supply chain.

High fixed cost for warehouses.

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OPPORTUNITIES

They can increase the no. of ports for making the transportation more effective.

Increase production capacity.

Diversification among other sectors like infrastructure and real estate

Acquiring new B2B contracts having bulk orders through online bidding.

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THREATS:

They only operated in Mumbai and Gujarat other companies can capture different part of the country.

Packaging can be copied by other.

Increasing fuel cost.

Government intervention.

High dependency on coal as fuel.

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High legal ownership.

RECOMMENDATIONS

Availability of ready concrete.

Expansion of new plants

Strategic alliances with other companies

Implementation of C&F agents.

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Should find alternative source of power supply.

THANK YOU!!!
GIVE US A VERY BIG HAND

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