Ucla Lecture 20120625

Designing Entrepreneurship UCLA DMA 160 STU 2 MW 9-12
Monday, July 16, 2012
what we will cover:
What is entrepreneurship? How did I become an entrepreneur? Where / when / how do ideas happen? Introducing project 01
Introduction!
welcome to DESMA 160 STU2
week 01:
Entrepreneurship & Innovation
week 02:
Contemporary Methodologies
week 03:
Business Practices Guest: Terry Lee Stone
week 04:
Diegetic Innovation & Fictional Entrepreneurship
week 05-06:
Independent Research & Experimentation
presentations:
~ elevator pitch ~ casual format ~ written proposal ~ pecha kucha
what we will cover:
key terms.
1 2 3
innovation entrepreneurship business
key terms.
1 2 3
key terms.
1 2 3

the thing.
key terms.
1 2 3
key terms.
1 2 3
the thing, brought to market.
key terms.
1 2 3
key terms.
1 2 3

growing the thing.
PRESENT CONDITION
ENTREPRENEURSHIP
PAST EXPERIENCE
PR
N SE E
O ITI ND CO T
ENTREPRENEURSHIP
PA ST EX P
ER IEN C
INNOVATION
ENTREPRENEURSHIP
GROWTH
GROWTH
INNOVATION
ENTREPRENEURSHIP
context.
(brief) history of entrepreneurship
what?
categories of entrepreneurship
primary categories.
1 2 3
social serial lifestyle
primary categories.
1 2 3
primary categories.
1 2 3
primary categories.
1 2 3
pause.
questions?
what we will cover:
1993
1993
me
1999
me
1999
me
business partner
1999
2005
rst probono client
2008
internships
nancial gain
nancial gain
giving
what sells
what sells
whats beautiful
sad.
..
context.
the social design industry isnt social.
yikes.
$7,600,000,000.00
$1.00
clean water
$1.00
clean water
$1.00
nutritious food
clean water
$1.00
nutritious food healthcare
clean water
$1.00
nutritious food healthcare education
imagine...
a spare
$7,600,000,000.00
what if...
lower...
$7,600,000,000.00
lower...
$7,600,000.00
lower...
$7,600.00
lower...
$76.00
lower...
$7.60
lower...
$0
but dont worry.
designers arent evil.
How can service-oriented business give without getting from those we dedicate our eorts toward helping? What if a design studio could thrive from giving services away for free?
What would a very nice design studio look like?
mission.
save the world.
mission.
save the world. change the industry.
motto.
Change the design industry through disruptive innovation and authentic intention.
100% for free
100% for free
Estimated Revenue: $0.00
Certain to fail Not sustainable
sad.
..
FOR-PROFIT CORPORATION
NON-PROFIT ORGANIZATION
verynice.
is a global design, business, and innovation consultancy that dedicates over 50% of its eorts toward pro-bono services.
stats.
pro bono equivalent.
$350,000
math.
$7,600,000,000 $350,000
math.
$7,600,000,000 $350,000 $7,599,650,000
case studies.
Decks for Parks
case studies.
United Way: The Merced Project
case studies.
Better 4 You
case studies.
The United Nations
case studies.
Youth Leadership America
pause.
questions?
pause.
15 min break.
what we will cover:
where.
1 2 3
itch observation accident
where.
1 2 3
where.
1 2 3
where.
1 2 3
when.
when do ideas take place?
when.
when.
how.
how are ideas executed?
how.
design-thinking
how.
lean
how.
outsider
what we will cover:
project 01.
an entrepreneurial stroll
project 01.
Start a business on your way home?
project 01.
walk 200 steps, take note of a non-living thing
project 01.
walk 200 steps, take note of a non-living thing this is your product
project 01.
walk 200 steps, take note of a living thing
project 01.
walk 200 steps, take note of a living thing this is your market
project 01.
walk 200 steps, take note of the space you are in
project 01.
walk 200 steps, take note of the space you are in this is your location or industry
project 01.
presentation format executive summary / elevator pitch
project 01.
non-living thing
project 01.
living thing
project 01.
space
project 01.
My company sells park benches for dogs at railroad stations.
project 01.
project 01.
project 01.
before we go.
questions?
Matthew Manos @verynicetweets matt@verynice.co

Ucla Lecture 20120625

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Designing Entrepreneurship UCLA DMA 160 STU 2 MW 9-12

Monday, July 16, 2012

what we will cover:

Monday, July 16, 2012

welcome to DESMA 160 STU2

Monday, July 16, 2012

Entrepreneurship & Innovation

Monday, July 16, 2012

Monday, July 16, 2012

Business Practices Guest: Terry Lee Stone

Monday, July 16, 2012

Diegetic Innovation & Fictional Entrepreneurship

Monday, July 16, 2012

Independent Research & Experimentation

Monday, July 16, 2012

~ elevator pitch ~ casual format ~ written proposal ~ pecha kucha

Monday, July 16, 2012

what we will cover:

Monday, July 16, 2012

innovation entrepreneurship business

Monday, July 16, 2012

innovation entrepreneurship business

Monday, July 16, 2012

innovation entrepreneurship business

Monday, July 16, 2012

innovation entrepreneurship business

Monday, July 16, 2012

innovation entrepreneurship business

the thing, brought to market.

Monday, July 16, 2012

innovation entrepreneurship business

Monday, July 16, 2012

innovation entrepreneurship business

Monday, July 16, 2012

Monday, July 16, 2012

Monday, July 16, 2012

Monday, July 16, 2012

Monday, July 16, 2012

(brief) history of entrepreneurship

Monday, July 16, 2012

Monday, July 16, 2012

social serial lifestyle

Monday, July 16, 2012

social serial lifestyle

Monday, July 16, 2012

social serial lifestyle

Monday, July 16, 2012

social serial lifestyle

Monday, July 16, 2012

Monday, July 16, 2012

what we will cover:

Monday, July 16, 2012

Monday, July 16, 2012

Monday, July 16, 2012

Monday, July 16, 2012

Monday, July 16, 2012

Monday, July 16, 2012

rst probono client

Monday, July 16, 2012

Monday, July 16, 2012

Monday, July 16, 2012

Monday, July 16, 2012

Monday, July 16, 2012