SAP NetWeaver

An Introduction
Peter Graf
SVP Product Marketing, SAP Labs Palo Alto, LLC

SUSTAINABLE PROFITABLE GROWTH

Every company strives for long-term growth. Few have succeeded.

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FEW COMPANIES MANAGE TO STAY ON TOP

Companies in S&P index

500

those still remaining

74

those that outperformed S&P index overall

12

1957

1998

1998

Source: S&P Index, McKinsey, MMG

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SUSTAINABLE, PROFITABLE GROWTH THE WINNING STRATEGY Re-focus on GROWTH

as the economic re-bound has arrived

Drive PROFITABILITY of growth

as you keep improving margins

Ensure SUSTAINABILITY of growth

as you innovate

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SUSTAINABLE PROFITABLE GROWTH

GROWTH REQUIRES CHANGE

Long-term growth requires continuous change and innovation. Todays IT landscapes are not built for change.

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INNOVATION MEANS CHANGE CHANGE IS DIFFICULT

What are the biggest stumbling blocks of change?
Corporate culture Underlying IT systems Org structure Business process 33% 42% 42% 56%

Source: GartnerG2/Forbes.com Enlightened IT Use Survey, August 2003

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TODAY CHANGE IS TOO COSTLY AND SLOW COMPLEX, CUSTOM BUILT INTEGRATION
Purchaser Prod. Planner Accountant

People as Human Integrators

(Supplier) (Supplier)

ERP ERP

(Supplier) (Supplier)

CRM CRM

(internal) (internal)

SRM SRM

(internal) (internal)

ERP ERP

(internal) (internal)

CRM CRM

SRM SRM
(Buyer) (Buyer)

Hard-wired Enterprise Systems

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WHAT ARE YOUR OPTIONS TO DRIVE GROWTH? Do nothing

and die

Build your own platform or solution

and run into the TCO trap

Outsource everything
including your ability to change/innovate

Buy new systems and replace old ones

and dont leverage existing investments

Architect for innovation

by elevating I.T. into an enabler of change

SAP AG 2004, SAP NetWeaver Keynote

SUSTAINABLE PROFITABLE GROWTH

GROWTH REQUIRES CHANGE

NETWEAVER ENABLES CHANGE

SAP NetWeaver

SAP NetWeaver is an open integration and application platform. Its services-oriented architecture provides the flexibility required for change and innovation.

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FLEXIBILITY, SPEED, AND SUSTAINABILITY ENTERPRISE SERVICES ARCHITECTURE

Purchaser Production Planner Accountant

Internal & external users

Dynamic Sourcing Order Fulfilment Management Coordination Settlement

Composite Application
Enterprise Services

SAP NetWeaver

(Supplier) (Supplier)

ERP ERP

(Supplier) (Supplier)

CRM CRM

(internal) (internal)

SRM SRM

(internal) (internal)

ERP ERP

(internal) (internal)

CRM CRM

SRM SRM
(Buyer) (Buyer)

Enterprise Systems

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ENTERPRISE SERVICES ARCHITECTURE ARCHITECT FOR INNOVATION

Innovate processes and products

while leveraging existing investments while keeping overall process control and changeability

Outsource non-strategic functions Stay in the buy model

rather than building everything yourself

Compose new processes

on top of a rich set of Enterprise Services

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SUSTAINABLE PROFITABLE GROWTH

GROWTH REQUIRES CHANGE

NETWEAVER ENABLES CHANGE

mySAP IS POWERED BY NETWEAVER

SAP combines leading apps with the SAP NetWeaver platform into flexible solutions that easily integrate with non-SAP software.

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INTEGRATION DRIVES INNOVATION EXPANDING THE DEFINITION OF INTEGRATION

New QUALITY of integration Reach every individual through role-specific, easy access Leverage all available information for better business decisions Enable end-to-end processes for higher efficiencies New QUANTITY of integration Any person Any system (SAP, non-SAP) Any department Any business partner

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Relationship excellence

InnoInnovation

InnoInnovation

Sustainable, Sustainable, Profitable Profitable Growth Growth

InnoInnovation

Product/service excellence

Operational excellence

INNOVATION HAPPENS IN 2 WAYS THE UNIQUE VALUE OF SAP SOLUTIONS

Do NEW things Idea mgmt Portfolio mgmt Strategic sourcing Campaign mgmt Compliance regarding
Genetic engineering Anti-trust Foreign trade

SAP business functionality

Do things in NEW ways Move from islands of collaboration to a fully collaborating supply chain Drive visibility across the supply chain for better business decisions Implement innovation and change processes faster than the competition,

... DELIVERED IN ONE BUSINESS SOLUTION

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The power of NetWeaver

SAP NETWEAVER POWERS mySAP SOLUTIONS ROLE-SPECIFIC, EASY ACCESS TO ALL SYSTEMS
HR Executive Analytics in mySAP ERP Employee SelfServices in mySAP ERP

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SAP NETWEAVER POWERS mySAP SOLUTIONS ANALYTICAL INSIGHTS ACROSS THE COMPANY
Campaign monitoring in mySAP CRM

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SAP NETWEAVER POWERS mySAP SOLUTIONS HARMONIZED MASTER DATA ACROSS SYSTEMS
Strategic Sourcing in mySAP SRM

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SUSTAINABLE PROFITABLE GROWTH

GROWTH REQUIRES CHANGE

NETWEAVER ENABLES CHANGE

mySAP IS POWERED BY NETWEAVER

CUSTOMERS CAN START TODAY

Winning companies are re-focusing on sustainable, profitable growth now. SAP NetWeaver helps transform their IT into enablers of change while leveraging existing investments.

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SAP NETWEAVER ONE PLATFORM ONE PRODUCT

Open integration and application platform that enables change!
SAP NetWeaver
PEOPLE INTEGRATION

1 Platform Synchronized release dates 1 Foundation Web AS 6.40 1 Package Coherent installation process 1 Set of scenarios Integrated components All Apps Business Suite, partner solutions and xApps developed on NetWeaver

Multi channel access Composite Application Framework Portal Collaboration

INFORMATION INTEGRATION

Life Cycle Mgmt

Bus. Intelligence Knowledge Mgmt Master Data Mgmt

PROCESS INTEGRATION

Integration Broker

Business Process Mgmt

APPLICATION PLATFORM

J2EE

ABAP

DB and OS Abstraction

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SAP NETWEAVER CUSTOMERS MOST WANTED SCENARIOS

Better analytics & reporting Custom App Development
SAP NetWeaver
Multi channel access

Portal Cockpits

Web services enablement

Composite Application Framework

Portal

Collaboration

Bus. Master Data Mgmt

Knowledge

Manage Master Data

Life Cycle Mgmt

Integration Broker

Business Process Mgmt

J2EE

ABAP

Build a knowledge network

DB and OS Abstraction

A2A and B2B integration hubs Extending R/3

Composite Applications

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SAP NetWeaver 2004

Product News

SAP NetWeaver
PEOPLE INTEGRATION Multi channel access Composite Application Framework Portal Collaboration

Improved Scenarios
Internal and External Portal Coll. Knowledge Network Community Enablement

INFORMATION INTEGRATION Bus. Intelligence Master Data Mgmt PROCESS INTEGRATION Integration Broker Business Process Mgmt Knowledge Mgmt Life Cycle Mgmt

News from SAP EP 6.0

Platform independent UNIX and Windows servers WebSphere and .NET PDKs Comprehensive Delegated Administration Localization for 20+ languages (inc. Chinese, Japanese, Korean) Smooth migration from EP 5.0

APPLICATION PLATFORM J2EE ABAP

DB and OS Abstraction

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SAP NetWeaver 2004

Product News

SAP NetWeaver
PEOPLE INTEGRATION Multi channel access Composite Application Framework Portal Collaboration

Improved Scenarios
Analytics & Reporting System Consolidation Regulatory Compliance

INFORMATION INTEGRATION Bus. Intelligence Master Data Mgmt PROCESS INTEGRATION Integration Broker Business Process Mgmt Knowledge Mgmt Life Cycle Mgmt

News from SAP BW 3.5

Seamless integration into SAP NetWeaver BI Web Services Heterogeneous data access Advanced planning framework Real-time BI Information broadcasting Streamlined alert message processing

APPLICATION PLATFORM J2EE ABAP

DB and OS Abstraction

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SAP NetWeaver 2004

Product News

SAP NetWeaver
PEOPLE INTEGRATION Multi channel access Composite Application Framework Portal Collaboration

Improved Scenarios
Master Data Consolidation

News from SAP MDM 2.0

Information integrity across the business network Services and support to consolidate content, harmonize and centrally manage master data, e.g. product data, customer data MDM consolidation function available with mySAP SRM MDM ramp-up started Q3 2003

INFORMATION INTEGRATION Bus. Intelligence Master Data Mgmt PROCESS INTEGRATION Integration Broker Business Process Mgmt Knowledge Mgmt Life Cycle Mgmt

APPLICATION PLATFORM J2EE ABAP

DB and OS Abstraction

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SAP NetWeaver 2004

Product News

SAP NetWeaver
PEOPLE INTEGRATION Multi channel access Composite Application Framework Portal Collaboration

Improved Scenarios
Application-to-Application Enabling B2B Processes System Consolidation

INFORMATION INTEGRATION Bus. Intelligence Master Data Mgmt PROCESS INTEGRATION Integration Broker Business Process Mgmt Knowledge Mgmt Life Cycle Mgmt

News from SAP XI 3.0

Improved support for B2B Industry Speak Integrated business process management Extended versioning support for metadata Increased throughput and optimization

APPLICATION PLATFORM J2EE ABAP

DB and OS Abstraction

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SAP NETWEAVER OPENNESS SUPPORTED INDUSTRY STANDARDS

Organizations W3C OASIS JCP WS-I Eclipse .org mySQL OMG SAP NetWeaver
PEOPLE INTEGRATION

Standards Supported (Selection) JAAS, WSRP, Personal Java

XML Encr. & Sign., DSIG, SAML

Multi-channel Access Portal Collaboration INFORMATION INTEGRATION Knowledge Management Business Intelligence Master Data Management PROCESS INTEGRATION Integration Broker Business Process Management APPLICATION PLATFORM J2EE ABAP DB and OS Abstraction

ICE, WebDav, XML/A, JMI, XMI, CWM, ODBO

BPEL, CIDX, RosettaNet, CPPA

HTTP, XML, SMTP, J2EE, WSDL, SOAP, UDDI, XSLT

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100 Selected NetWeaver References

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SUSTAINABLE PROFITABLE GROWTH

GROWTH REQUIRES CHANGE

NETWEAVER ENABLES CHANGE

mySAP IS POWERED BY NETWEAVER

CUSTOMERS CAN START TODAY

CREATES A GREAT ECOSYSTEM

SIs leverage the strong customer momentum and provide related services. ISVs create, integrate and sell software with lower TCO and more flexibility to SAP customers.

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THE MAJORITY OF xAPPS ARE DELIVERED BY SAP xAPP PARTNERS

SAP xApp Product Definition SAP xApp Resource and Program Management SAP xApp Mergers and Acquisitions SAP xApp Cost and Quotation Management SAP Global Trade Services SAP xApp Emissions Management by TechniData SAP xApp Integrated Exploration and Production by Accenture Workspace Solution B2B Retail Petroleum by Accenture Data Center Operations Management by BearingPoint plannerDA by BristleCone Manufacturing Performance Intelligence by Lighthammer Service Performance Mgmt by Digital Fuel PharmaConnect by EZCommerce XHQ by INDX Visual Information for Plants by NRX

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Upstream Business Challenges

The upstream industry has responded to its many challenges by investing in emerging technologies which although giving real-time data, present in themselves a challenge in terms of making the best timely use of that data.
Transparent Data & Info
Project Management

Well-Site Remote Operations Engineer Management

Virtual Collaboration

Simplified Geologists & Transactional Geophysicists Processing/GUI

Common processes

Track Immersion Execution Identify Problem Drilling Engineers

Technologies
Joint Venture Partners

Re-visit Tech. data

Knowledge Management Asset Maximization Operational/Financial Reporting

Revise Drilling

Fully Integrated Supply Chains Approve

Budget

Real-time Reservoir Information

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First Business Scenario - Asset Maintenance

Using Real-time Data to make Real-Time Decisions
Well-Site Engineer Geologists & Geophysicists Drilling Engineers Joint Venture Partners Project Management

Internal and external users

Portal, Collaboration, Multi-Channel Access Portal, Collaboration, Multi-Channel Access Identify Problem Re-visit Tech. data Revise Drilling Approve Budget Track Execution

Cross Application Asset Maintenance Scenario

NetWeaver Framework, BI, Knowledge Mgmt, Business Process Mgmt NetWeaver Framework, BI, Knowledge Mgmt, Business Process Mgmt

ERP

SCM

ESRI

DIMS

Aries

TOW

DrillDB

ERP

PLM

Company A

Geo-Technical & Geo-Physical Applications

Company B

Enterprise & Technical Systems

Security & Compliance Encryptn Updates

Standards Packages

Infrastructure Web Services

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50,000 MEMBERS AND GROWING QUICKLY SAP DEVELOPER NETWORK

sdn.sap.com

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EVOLUTION TO A FLEXIBLE ARCHITECTURE LEVERAGING EXISTING INVESTMENTS

Business Requirements
Enterprise Services Architecture

Flexible processes

Leverage
Scalable processes

3-Tier Client/Server

Replace
Integrated processes Mainframe

X
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Technology Advances

SAP AG 2004, SAP NetWeaver Keynote

SAP NETWEAVER ENABLER OF CHANGE SUMMARY

Ability to change is key to profitable growth
Winning companies innovate/adapt faster

SAP NetWeaver enables change

Flexibility, speed and sustainability of innovation

Leverage existing investments

Evolve into an Enterprise Services Architecture

Use SAP NetWeaver for non-SAP integration

Openness through standards compliance

Stay in the buy model

Buy and compose rather than build yourself

SAP NetWeaver is one platform, one product

SAP, partners and customers are using it today

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Your Next Step?

See the SAP NetWeaver guided tour!