ALGER (NDA) Culture 4FUN! https://docs.google.

com/document/d/1fomCUF02SaBzzeJIHcjIE0uIkjsH4xRWx3XTT2vZOEs/edit I put together an estimated needs assessment so we can start to get an idea of the items and teams we need to assemble and implement the project. As well as what products to ask LG to supply for each project/event. A) Artwork development (Scott Alger). 1. Concept development. (treatment in development ) 2. Pre-production of art work and projections for each project. 3. Photographic event driven artwork created each day over 14 days. 4. Usage of images created at event after the campaign for LG advertising. 5. Gallery exhibit to show the work created during the LG event. 6. Images for event; Teaser, Press and Launch materials. B) Development of the four projects/events: Assign Ownership to set up each of the four projects/events. ie. Plasma screen setup, social networking (Facebook/Twitter) and messaging implementation, software set up for architectural projection mapping, motion censers and lazer beams! 1. Modern room: Plasma screen setup, Two projectors, two computers, two video game consoles/computers/flat screens, software for projections and room lighting via motion censers. catering for coffee and food, couches and coffee tables, 2. Pinata: (will this be created in Berlin as this is a object that needs a bit of construction) Two projectors, two computers, software for projection mapping and messaging via cell phone, software for facebook and twitter communication/integration. (tchotchkies who is supplying these?) 3. Heart Sculpture: 15 plasma screens of various sizes, 75-150 different cellphones, video flash cards to rotate content into each screen, three computers to transfer the images to the artwork interface, text messaging software, software for facebook and twitter communication and integration into the video screens and cell phones. Computer for music and audio speakers. 4. Dome events: ( who is building the Dome ) Four projectors, four computers, software for video projection and architectural mapping. Bar set up, C) Crew per day per room D) Catering fees for E) Travel, air, hotel, food, F) Teaser, Press, Launch and Tracking. Kind regards, this is a member of my team that i will introduce you to to further 917 587 6023 mglaser@pipeline.com

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From: Robert Scott Alger <rsalger@gmail.com> Date: Mon, Jun 21, 2010 at 12:13 PM Subject: Scott Alger and LG (Proposal outline attached) ( Call at 3:30 EST) To: Susa Ehlers <susa@stink.tv> Cc: Andrea Marcucci <andrea@direktart.com>, aw@nummers.org

Please review the below and let's do the call 3:30 pm NYC time, please confirm. LG in collaboration with New York Artist Scott Alger Intelligence at Heart and Inner Brilliance is Majik
I will be creating photographic events at each of the four locations listed below in the treatment, additionally there is a list of links to reference for our discussion. * Selected works that are the result of a photographic event. http://scottalger.com/alger_selected_1.html (selected works ) * About my process http://scallywagandvagabond.com/2009/11/retina-overload%E2%80%94-the-photography-of-scott-algers/ *Examples of me creating photographic performance art. http://www.youtube.com/watch?v=FQ3YNL-j_fs * The technology using for this event. http://www.youtube.com/watch?v=2bRfdn9lNO8

The Treatment:
1. Modern Room: Digital Metaphysical (Mobile telecommunication center) The VIP Celebritys socializing space, tickling our notions of fame and relaxation. Subject; Techno Phenomenonology A) A room for relaxing, communicating and 3d gaming, including imaging via interactive devices to emerge into a physical form (The room + The body coexist in the electronic art space). Using futuristic overtones such as colored lighting, laser beams, projected video, and motion censers triggered by the guests. The intent is to adjust the feeling of the room from Intelligent Brilliant images and colors to images and colors of softness found in Love, by the way the audience moves throughout the space. (Timothy Druckrey) Function; A place to get coffee and snacks, sit on the couch talk with friends, use video conferencing (via Skype), while others play MMO gaming projected on the walls as artworks.

2) Gigantic piata:
Subject: "We are all one" Use architectural projection mapping to map the earth onto this circle. The video will include a sequence of videos of tchotchkies from around the world. Additionally to audience interaction the ability for the audience to send text messages to the sphere to see the messages rotate around the globe. Function: This will be a sphere hung from above, triggered to open at designated times announced by text messaging (Titter /Facebook) to the audience of when the sphere will open to release physical tchotchkes as gifts. "the lights will turn off in the room and the globe will become a reflective disco-ball that sparkles like a sun with beams streaming around the space" when the room becomes dark this will an opportunity to create a performance of photographic light paintings with the audience, actors and models.

3) Massive high tech heart sculpture.

Subject: Touching the heart with technology Using plasma screens and cell phones to create a heart shaped sculpture. The images on the screens will be video edits of global tchotchkies that touch the audience in a personal familiar way such that a feeling of love is felt and touches ones heart. Including rhythmic sounds and beats. Function: With in the video interface the audience will have the ability to send text messages to the Heart sculpture that will scroll throughout the video screens, really touching the ultimate individual punctum (Rolland Barths)

4) Event / nightly happy hour parties in big Glowing Dome,

Subject: Teleporting with out moving (everywhere at once) A) Decorating the Dome Using architectural projection mapping to display fun loving tchotchkie inspired video clips through out the interior of the space and circumference of the dome. B) Each night we will create a photographic performance event using a theatrical narrative of people, Actors and Models interacting with LG technologies used to find connections and ideas of togetherness stimulated by feelings influenced by Inner Brilliance. *The images crated each night will increase the viability of the purpose of the campaign, IE Teaser, Press, Launch and Tracking. Kind regards, Scott Alger http://www.scottalger.com 917 740 9326 rsalger@gmail.com 169 East Broadway #6 New York City, NY 10002

On Mon, Jun 21, 2010 at 11:55 AM, Susa Ehlers <susa@stink.tv> wrote: hi scott, hope this mail finds you well. andrea marcucci mentioned,t hat you would send your initial concept for the LG event isntallation by noon (est) today. pls. cc/ Alex watson and me here as well. as we need to create also a budget and execution plan this week, it would be great to have a call about your concept and your ideas and make a plan about this. as we are couple of hours ahead, we hope you`ll find the time for a confcall between

2.30 pm and 4 pm new york time today. pls. let me know, when half an hour within this time slot would suit you best. thanks. here is already a dial in regular dial in + 49 69 403 59800 code : 418591# free dial in from the US 18008146417 same code looking ffwd. to your concept and to the call confirmation best susa
susa ehlers | susa@stink.tv | exc producer Stink GmbH | Schoenhauser Allee 161a | D-10435 Berlin cell +49 171 83 99 163 pho +49 30 405057 - 0 fax +49 30 405057 - 199 www.stink.de AIM: susaehlers@mac.com SKYPE: susa-ehlers Registred at: Amtsgericht Charlottenburg / HRB 102249 B Str.-No.: 37/270/21294 / VAT-No.: DE 248399627 GF / MD: Nils Schwemer, Daniel Bergmann, Robert Herman