Bet ter together :

the Power of the Lawrence technological University Brand

Identity Standards Manual and Style guide

January 2008 For 75 years, Lawrence Technological University has been an innovator and leader in educating engineers, architects, scientists, and managers. The University pioneered the offering of evening classes and the signature blend of Theory and Practice as both motto and teaching philosophy. Since Lewis N. Walker became Lawrence Techs sixth president in July 2006, he has committed himself and the University community to positioning Lawrence Tech as a leader in empowering students to be the leaders and innovators of tomorrow, introducing leadership training at all levels of the undergraduate curriculum. To advance this vision, the Lawrence Tech community initiated a new strategic plan and, with it, a new identity for the University, one that builds upon its proud history and conveys the boldness of his vision for its future. This new identity embraces the name that Lawrence Technological University has been popularly and affectionately known by for many years: Lawrence Tech. It also reaffirms the teaching philosophy that has so firmly guided this educational institution from its beginnings: Theory and Practice. This Identity Standards Manual and Style Guide establishes the Universitys official policy for the design and look of Lawrence Tech publications and web and electronic applications. Several examples are presented that detail the correct usage of the Lawrence Tech logotype, typography, layout, and color in print formats. Templates for various commonly used electronic files are available for download at ltu.edu/facultyandstaff/marketing.asp. Existing printed pieces using earlier versions of the logo will be phased out as supplies are depleted. While Lawrence Techs print and electronic materials have a variety of important audiences and objectives, they each provide the opportunity to enhance and project a clear and congruous image of the University. The purpose of this manual is to support the greater brand of Lawrence Tech, which encompasses all the colleges, departments, and offices of the University, and through its consistent usage, promotes all of them to create a greater whole. The success and effectiveness of Lawrence Techs brand promotion and public awareness is largely dependent upon careful attention to all the standards and recommendations outlined in this manual.

Stephen Brown Vice President University Advancement

Identity Standards Manual and Style guide

table of

Contents
The Purpose of This Manual The Lawrence Tech Name The Primary Logos The Tagline: Leaders in the Making The Shield Secondary Logos The Seal Identity Colors Preferred Typefaces Letterhead and Stationery Business Cards Certificates for Awards and Citations Engraved Name Tags Print Publications Advertisements Displays Lectern Signage Student Use Model Releases Web Guidelines Style Guide 3 3 3 4 4 4 5 5 6 8 8 9 9 9 10 10 10 10 11 12 13

Rev. 4.09

Identity Standards Manual and Style guide

the Purpose of this Manual This Identity Standards Manual establishes Lawrence Technological Universitys official policy and standards for the design and text of the Universitys publications and the website. The Style Guide section of this manual describes specific rules and usages to be followed by Lawrence Tech faculty, staff, authors, and editors in all forms of written communication. Adhering to these standards will help ensure that the messages from every college, department, and office are clear and consistent and best represent the image and brand of Lawrence Tech. The University reserves all rights to its name, logomarks, and seal. The Office of Marketing and Public Affairs is the final authority for their proper and appropriate use and application, including the licensing of their use on or off campus. The registered trademarks of the University include: Lawrence Tech Lawrence Technological University LTU University seal Questions about identity standards not answered in this manual should be directed to the Office of Marketing and Public Affairs at mktngpub@ltu.edu or 248.204.2208. the Lawrence tech Name The Universitys official name is Lawrence Technological University and must appear in its entirety in all publications and ads. In text, it should be used in its entirety upon the Universitys first mention in a document. While the name Lawrence Tech has been adopted in acceptance of popular usage and has become the Universitys brand, it should be used only as a second reference in text. Never use Lawrence Tech University. Never use L.T.U. Never use LTU in formal texts or in materials produced for the external community. LTU can be used only informally in internal, nonofficial, and informal communications or in instances in which the full name of the University does not fit for space reasons. The use of LTU is appropriate in on-campus student communications and on sports apparel. the Primary Logos The first primary logo has two parts: the Lawrence Tech logotype and the shield. The Lawrence Tech logotype is a customized Interstate typeface. The shield is a version of the shield that appears in the center of the Lawrence Tech seal. The second primary logo has three parts: the Lawrence Tech logotype, the shield, and the tagline Leaders in the Making. The typeface of the tagline is Myriad Roman. In publications, the logo should not be used smaller than 1.25" across. When the logo is used as part of the return address, it should include the tagline Leaders in the Making. On an envelope, the logo should be 1.25" across. On a postcard, the logo should be 1" across. The contact information included in the return address must be in the same font (Myriad Roman) and point size as the tagline,

1.25"

Identity Standards Manual and Style guide

and be aligned with the tagline with one line space separating them. The website address should appear below the address with one half line space between them. When the logo is used on the Web, both the shield and tagline are dropped. Use only the officially prepared logos. Re-creation of the logo should never be attempted by a third party; all logo files should originate with the Office of Marketing and Public Affairs. The registered trademark symbol must be used with all forms of the University logotype. In the instances when a college name is incorporated into the logo, the tagline is dropped and the name of the college, without the words College of, is inserted into the same space and in the same size type. Requests for logo files should be directed to the Office of Marketing and Public Affairs (mktngpub@ltu.edu or 248.204.2208) and will be considered on a case-by-case basis. the tagline: Leaders in the Making The tagline is used on promotional literature and in print advertising. It will change over time and is not to be used on stationery, business cards, or other forms of day-to-day business communication. the Shield The shield should always be used in conjunction with the Lawrence Tech logotype and should never appear alone. The shield is dropped when the logo is used on the Web and in applications that prevent it from being reproduced clearly, such as appliqus on clothing. Secondary Logos The secondary logos are used only when the stacked primary logo cannot be used due to space restrictions. The secondary logos are not available for download. Requests for logo files should be directed to the Office of Marketing and Public Affairs (mktngpub@ltu. edu or 248.204.2208) and will be considered on a case-by-case basis. The registered trademark symbol must be used with all forms of the University logotype.

Lawrence technological University office of Marketing and Public Affairs 21000 West ten Mile road Southfield, MI 48075-1058 ltu.edu

Architecture and Design

Arts and Sciences

Engineering

Management

Identity Standards Manual and Style guide

the Seal The great seal of the University is the enduring symbol of Lawrence Technological Universitys authority and mission. The seal is used for conveying and sanctioning documents of a ceremonial, commemorative, or official nature. Generally, the use of the seal alone is reserved for material of great dignity and importance. The typeface on the seal is Friz Quadrata. Acceptable applications of the seal include diplomas, certificates, transcripts, official literature, presidential invitations and events, and related documents. Uses to be avoided are for those items whose use or function may cheapen or degrade the image of the University or its seal. The great seal was designed in 1934 by Earl Pellerin, the first professor of architecture, and later, the first dean of architecture at Lawrence Tech. The allegorical figure on the left, wearing academic garb, represents theory, and the figure on the right, controlling a governor on a piece of machinery, represents practice. The V hidden in the foliage above the shield first appeared to signify Allied victory in World War II, when many Lawrence Tech alumni, faculty, and students played leadership roles in the regions contributions as the Arsenal of Democracy. The motto Theory and Practice is in English rather than the heroic Latin to signify the bond between the University and its working constituents. The seal should not be used any smaller than 1/2" in diameter. Identity Colors Primary Colors The traditional colors of Lawrence Tech are blue (PMS 300) and white. Since white cannot be used as a second color when printing on white stationery, another color is used for stationery and business cards: PMS 437. In four-color printing, the CMYK approximation of PMS 300 is used. The logo is never to appear in any other colors except for PMS 300, black and white, or reversed out of a block of color or a photo.
0/103/197 rgB 100/56/2/0 CMYK 0066cc heX Code 255/255/255 rgB 0/0/0/0 CMYK ffffff heX Code 126/105/109 rgB 50/56/47/15 CMYK 7e696d heX Code

PMS 300

PMS 437

white

Identity Standards Manual and Style guide

Secondary Colors The primary Lawrence Tech colors of blue and white will be the dominant colors used in print materials, but they can be used in conjunction with a palette of secondary colors. These colors are given in four formulas: PMS (Pantone Matching System) for spot colors in professional printing. CMYK (cyan blue, magenta, yellow, and black), the four-color approximation of the PMS colors. RGB (red, green, blue) for web and screen applications. Hexadecimal code for web design since the Web cannot accommodate all RGB color combinations. These colors cannot be used for the logo or as part of the logo. They are to be used in the design of collateral materials only. Preferred typefaces Three type families are approved for use in Lawrence Tech publications: Times Roman, Helvetica, and Myriad. The primary fonts selected by the University for all publication and advertising applications are the Times Roman family and the Helvetica Condensed family. (See examples.) Times Roman Times Roman is intended for text intensive applications, such as catalogues, newsletters, and marketing brochures. Times Roman is not recommended for captions, and should never be reversed out of a dark background any smaller than 8 pt. Myriad Myriad is recommended as the secondary font for advertising and publication use. It is recommended for captions. Helvetica The Helvetica family may be used for optional headline and special applications. It is recommended that Helvetica Bold and Helvetica Extra Bold be used as an optional font and should only be used for headlines, subheads, or special applications. Listings and short column settings can be set in Helvetica Condensed. Condensed type takes up less space, resulting in a cleaner appearance than a noncondensed font.

Brighter Palette
PMS 711 211/41/57 rgB 11/98/83/2 CMYK d32939 heX Code 255/95/0 rgB 0/77/100/0 CMYK ff6600 heX Code

richer Palette
PMS 216 127/35/71 rgB 5/95/40/49 CMYK 7f2347 heX Code 222/97/0 rgB 9/74/100/1 CMYK de6100 heX Code 0211/145/0 rgB 17/44/100/1 CMYK d39100 heX Code 139/144/0 rgB 49/30/100/7 CMYK 8b9000 heX Code 41/63/111 rgB 95/85/30/16 CMYK 293f6f heX Code 96/36/78 rgB 58/94/41/34 CMYK 60244e heX Code

PMS 165

PMS 717

255/179/0 rgB PMS 1235 0/34/100/0 CMYK ffb300 heX Code 185/211/0 rgB 33/1/100/0 CMYK b9d300 heX Code 0/103/197 rgB 100/56/2/0 CMYK 0067c5 heX Code 104/47/114 rgB 69/69/23/9 CMYK 682f72 heX Code

PMS 131

PMS 382

PMS 384

PMS 300

PMS 534

PMS 520

PMS 511

Times Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()_+ Myriad ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()_+ Helvetica Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()_+ Helvetica Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()_+ Helvetica Extra Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()_+

Lorem ipsum dolor sit amet, con adipiscing elit, sed diam nonumm euismod tincidunt ut laoreet dolo magna aliquam erat volutpat. Ut

Times Roman 10 pt. type, 12 pt. lea

Times Roman 9 pt. type, 11 pt. lead Lorem ipsum dolor sit amet, consec adipiscing elit, sed diam nonummy euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wis

Helvetica Condensed 9 pt. type, 11 Lorem ipsum dolor sit amet, consect adipiscing elit, sed diam nonummy n euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi

Helvetica Condensed 10 pt. type, 12

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exe rci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at

Identity Standards Manual and Style guide

123456789 !@#$%^&*()_+ Myriad ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()_+ Helvetica Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()_+ Helvetica Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()_+ Helvetica Extra Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()_+

euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi

Times Roman 9 pt. type, 11 pt. leading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi Helvetica Condensed 9 pt. type, 11 pt. leading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi Helvetica Condensed 10 pt. type, 12 pt. leading

Additional Fonts Additional fonts may be used for special applications. Any designs diverting from the recommended fonts must be reviewed and approved by the Office of Marketing and Public Affairs. Typographic Specifications Type should be set flush left and ragged right, set in upper- and lowercase letters. Justified, centered, or flush right type is not recommended. Hyphenation is acceptable for body copy only, but should be kept to a minimum. All uppercase type may be used for heads and subheads, but never in body copy. Signify importance by using bold upper- and lowercase rather than all uppercase type. However, use bold sparingly in body copy. Text Type, Size, and Weights Most body copy should be set in Times Roman. Times Roman size, of course, varies with the application. Text ABCDEFGHIJKLMNOPQRSTUVWXYZ leading is Generally 10 pt. type with 12 pt. of abcdefghijklmnopqrstuvwxyz optimal for most publications, but 9 pt. with 11 123456789 pt. of leading is also acceptable. !@#$%^&*()_+ Helvetica Condensed Regular may also be used for body copy. Preferred for most Myriad publications is 9 pt. type with 11 pt. of leading, ABCDEFGHIJKLMNOPQRSTUVWXYZleading is also but 10 pt. type with 12 pt. of abcdefghijklmnopqrstuvwxyz acceptable. However, Helvetica Condensed has 123456789 more height than the Times family when typeset !@#$%^&*()_+ so a smaller point size of 9 pt. is recommended for text-laden pages. Helvetica Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ Italics abcdefghijklmnopqrstuvwxyz Italics should be limited to quotations, heads, 123456789 subheads, captions, and highlighted text within !@#$%^&*()_+ copy. Italic captions and quotes should the body contrast against the text in weight. Call-outs or titles Helvetica Bold that appear in text copy should match the ABCDEFGHIJKLMNOPQRSTUVWXYZ text size and weight being used. abcdefghijklmnopqrstuvwxyz 123456789 Paragraphs !@#$%^&*()_+ Paragraphs are indicated with a four-space indent. A full line space to indicate a paragraph is not recommended. Helvetica Extra Bold One space not two should appear ABCDEFGHIJKLMNOPQRSTUVWXYZ between sentences. abcdefghijklmnopqrstuvwxyz 123456789 !@#$%^&*()_+

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi

ragged right
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exe rci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla.

Justified
Lorem ipsum dolor sit amet, consectetuer a dipiscing elit, sed diam nonummy nibh eui smod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla.

Centered
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exe rci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla.

ragged Left
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exe rci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
Times Roman 9 pt. type, 11 pt. leading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi Helvetica Condensed 9 pt. type, 11 pt. leading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi Helvetica Condensed 10 pt. type, 12 pt. leading

Times Roman 10 pt. type, 12 pt. leading

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exe rci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio digni ssim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla.

Identity Standards Manual and Style guide

Letterhead and Stationery It is the policy of the University that one, generic letterhead be printed and used by all colleges, departments, offices, and units except for the Office of the President. Only the Office of the President has personalized stationery bearing the presidents and offices name. Letterhead and envelopes are printed in bulk by the Office of Finance and Administration from design files supplied by the Office of Marketing and Public Affairs. The Office of Finance and Administration restocks the stationery as needed. Letterhead is printed on Capitol Bond White Light Cockle, 24-pound weight, with the Universitys seal as a water mark. Many departments and offices choose to use electronically generated stationery when typing letters and other correspondence. For their convenience and to maintain brand uniformity, a two-color letterhead template can be downloaded at ltu.edu/facultyandstaff/ marketing_templates.asp. All electronically generated stationery should be printed on the same stock as the professionally printed stationery: Capitol Bond White Light Cockle, 24-pound weight, which can be obtained from the Office of Finance and Administration. Templates (at ltu.edu/facultyandstaff/ marketing_templates.asp) are available for: Letterhead (Word) Name badge (Word) Fax cover sheet (interactive pdf) PowerPoint presentation slides (jpeg)

Lewis N. Walker, President

College of Architecture and Design | College of Arts and Sciences | College of Engineering | College of Management 21000 West Ten Mile Road, Southfield, MI 48075-1058 | 248.204.2000 | 248.204.2018 fax | president@ltu.edu | ltu.edu

Business Cards Business cards are printed by the Office of Marketing and Public Affairs upon approval of the provost or appropriate vice president. Generic cards are also printed for those staff and faculty who do not need personalized cards. Call 248.204.2200 to order business cards.

Lewis N. Walker
President

Lawrence Technological University 21000 West Ten Mile Road Southeld, MI 48075-1058

Lawrence Technological University 21000 West Ten Mile Road Southeld, MI 48075-1058

248.204.2000 p 248.204.2018 f president@ltu.edu ltu.edu

248.204.4000 p 248.204.2124 f ltu.edu

Identity Standards Manual and Style guide

Certificates for Awards and Citations Generic, blank certificates for awards, citations, and official expressions of gratitude are available from the Office of Marketing and Public Affairs. The certificates are printed with the logo and/or seal of the University in both horizontal and vertical formats. For copies of the certificates, call 248.204.2200.

engraved Name tags Plastic, engraved name tags are ordered through the Office of Marketing and Public Affairs. Call 248.204.2200 to order engraved name tags.

Print Publications All publications for prospective students, except for posters, are to carry this boilerplate: Lawrence Tech offers over 80 undergraduate, masters, and doctoral programs in Colleges of Architecture and Design, Arts and Sciences, Engineering, and Management.

BAcheLor of ScieNce iN

BACHElor oF ArTS iN

English and Communication Arts

Graduates with a degree in English and the communication arts are among the
most versatile in the job market today. Proficiency in writing and the knowledge of literature and the other humanities combined with experience in a variety of communication media can prepare you for a broad spectrum of career opportunities. lawrence Technological universitys English and communication arts degree can also give you a strong foundation for advanced graduate study in law and the humanities.
combination with the traditional humanities will give you a distinct advantage in todays technologically driven job market. In addition to your formal academic preparation, youll have opportunities to participate in artistic, literary, and dramatic productions with Lawrence Techs student arts organization, the Artists Guild, which also produces the student-edited literary and arts journal, Prism, and the Society of Dramatic Arts. In keeping with Lawrence Techs hallmark blending of theory and practice, you will work closely with your advisor to obtain two internships tailored to your interests. One during your sophomore year, and the other during your senior year, these internships provide you valuable hands-on experience in companies and organizations in need of employees with strong oral and written communication skills.

Architecture
Architecture is a dynamic field involving the design and production of buildings and spaces that are inspiring, functional,
sustainable, and responsive to their physical and social contexts. Lawrence Technological Universitys Bachelor of Science in Architecture program, among the oldest and largest in North America, can competitively position you for a career in architecture or such allied disciplines as urban design, development, or construction management.
You will be taught by practicing professionals, who will mentor you and help you to create your own professional network. You have the opportunity to participate in the summer study abroad program in Paris in which you explore architecture and art in a culturally diverse setting. You can work in the Detroit Studio, an urban outreach program focused on neighborhood development projects involving community-based architectural design and urban planning. You will study in an atmosphere of educational excellence, which is evident from the number of architectural students and faculty at Lawrence Tech who have won national and international awards and competitions.

As an English and communication arts major, you may carve out a career as a writer, editor, broadcaster, or an advertising, publishing, or public relations professional career paths traditionally associated with this course of study. Or, you may become a teacher or professor, lawyer, film or television director, or a producer, politician, actor, or nonprofit fund raiser the list of options is virtually limitless.

CurriCulum

This 121-credit-hour program consists of: English and Communication Arts* Electives Foreign language Humanities math/Computer Science/ Natural Sciences Psychology Social Science Sophomore and Senior internships Total 55 9 6 19 14 3 9 6 121

The Bachelor of Science in Architecture is an internationally respected program known for preparing students for professional practice. It leads to the Master of Architecture program, which is accredited by the National Architectural Accrediting Board.

Why Lawrence Techs Bachelor of Science in Architecture?

Architecture Career Expo

2008
ba english comm.indd 1

Wednesday, March 19 12:30 2 p.m., career fair 3 6 p.m., interviews Buell Management Building

Beginning with the high school graduating class of 2007, the Michigan Promise Scholarship provides $4,000 for successfully completing two years of postsecondary education. This scholarship is based upon qualifying scores on the State Assessment Test and other criteria. For complete eligibility details, visit michigan.gov/mistudentaid. The Michigan Merit Award is available for students from the high school graduating classes of 200306 based upon ducation Trust (MET) eligibility. This award provides $2,500 can be used to pay tuition divided over two years based upon ed number of credit hours as atory fees, such as registration qualifying scores on the Michigan Educational Assessment Program ctivities fees. Students must ET that they will be attending (MEAP). For complete eligibility details, visit michigan.gov/mistudentaid. ch by calling 800.638.4543. who are receiving financial

receive a high-powered laptop tablet Explore education and career oropportunities computer, customized with software youll use to succeed. Pedestrian- and commuter-friendly campus with recreation, housing, and meal service options. Faculty with current industry experience Convenient day, evening, weekend, and online classes. Numerous financial aid, co-op, and internship opportunities. Extensive career placement services

trans design v2.indd 1

Lawrence Technological University Office of Admissions 21000 West Ten Mile Road Southfield, MI 48075-1058

Participate in fun, hands-on activities Meet faculty and students Lunch provided

Scholarships collegescholarships.com College Connection (lists of scholarships) wiredscholar.com College planning fastweb.com Free scholarship search free-4u.com Lists of scholarships, fellowships, and grants scholarships.com Free scholarship search srnexpress.com/scholarships Scholarship Resource Network Express afrotc.com/scholarships/summarychart/ index.htm U.S. Air Force ROTC scholarships

Lawrence Tech offers over 80 undergraduate, masters, and doctoral programs in Colleges of Architecture and Design, Arts and Sciences, Engineering, and Management.

For more information or to RSVP, call 800.CALL.LTU, email admissions@ltu.edu, or register online at ltu.edu/futurestudents/upcoming_events.asp.
Rev. 1.09

ltu.edu 800.CALL.LTU 248.204.3160 admissions@ltu.edu

dy program at Lawrence s supported by both federal ds, provides jobs for undergraduate students with d, allowing them to earn p pay educational expenses. encourages community ork related to a students dents total work-study s on his or her level of g students receive bi-weekly he amount earned cannot al work-study award. eed for jobs may exceed f jobs available, a work-study ot necessarily guarantee the b. Students who receive a ward should contact the eer Services for a listing ositions.

y Program

aid, the amount of MET eligibility will be counted as a resource (per current federal regulations) and may reduce their eligibility for other financial aid programs. Adjustments may be made to the MET payment amount depending upon information received by the state regarding the students eligibility.

Helpful Websites

Once you have completed the Free Application for Federal Student Aid (FAFSA) online, the following websites may be helpful in finding additional information on scholarships, financial aid, and federal student loans.

Exploration Day
Lawrence Technological University
State of Michigan Programs michigan.gov/meritaward Michigan Merit Awards michigan.gov/mistudentaid State of Michigan grant and scholarship program information; includes scholarship search and alternative loan information (MI-Loan) michigan.gov/treasury Michigan Education Trust (MET) Program misaves.com Michigan Education Savings Plan (MESP) Additional Sources nslds.ed.gov National Student Loan Data System (Check your personal loan history.) my.ltu.edu Lawrence Techs personalized website, featuring BannerWeb (check your account, grades, financial aid, etc.), Blackboard, and Library Services ltu.edu/financial_aid Information related to financial aid at Lawrence Tech (entrance and exit counseling, award eligibility, award packaging, etc.) afford.com Payment plan information from Tuition Management Systems (TMS) gibill.va.gov Veterans benefits and eligibility requirements

arch expo postcard students.indd 1

5/2/08 4:02:22 PM

Financial Aid and Scholarships

Michigan Promise Scholarship and Merit Award

FAFSA finaid.org FAFSA information, scholarship searches fafsa.ed.gov FAFSA on the Web (school code for Lawrence Tech is 002279) pin.ed.gov Request a PIN for access to your Department of Education account information salliemae.com Federal Stafford Loan Program information finaid.com/calculators Estimate your college costs and your Expected Family Contribution (EFC)

The Lawrence Tech Advantage

93 percent of Lawrence Tech students are employed within one month of graduating, 83 percent earning annual salaries of $40,000 or more.

12:1 student-faculty 8:30 Friday, April 24, 2009,ratio. Smallera.m. 1 p.m. classes give you more individualized attention. Youll study on a wireless campus and

Lawrence Technological University | College of Architecture and Design | 21000 West Ten Mile Road, Southfield, MI 48075-1058 | 800.CALL.LTU | admissions@ltu.edu | ltu.edu

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Interactive CD Quick Instructions

Lawrence Technological University | Office of Admissions | 21000 West Ten Mile Road, Southfield, MI 48075-1058 | ltu.edu
Lawrence Technological University | Office of Financial Aid | 21000 West Ten Mile Road, Southfield, MI 48075-1058 248.204.2280 | enrollmentservices@ltu.edu | ltu.edu/financial_aid

Windows 2000/XP: Place CD-ROM in drive, double-click My Computer, double-click on Begin_Your_Tour. Mac OSX v10.3.9 or later: Place CD-ROM in drive, double-click on Begin Your Tour. For Hobsons technical support, please call 800.255.2554.
1/12/09 10:54:30 AM

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Architecture and Design | Arts and Sciences | Engineering | Management

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Identity Standards Manual and Style guide

TRANSPORTATION DESIGN

Discover exciting career opportunities at the

Why English and Communication Arts at Lawrence Tech?

As a technological university, Lawrence Tech is in a unique position to offer you exposure to disciplines that you may not encounter in a traditional liberal arts college setting. Familiarity with disciplines such as architecture and design, management, the sciences, and engineering in

*Courses include Aesthetics, American literature, Collaborative Communication, Creative Writing, English literature, Ethics, interpersonal and Nonverbal Communication, literary Criticism, modern Poetry, Presentation media, rhetoric and logic, Shakespeare, Speech, Writing Creative Nonfiction, and Writing Short Stories, and a variety of literature electives, including literature into Film, mythology, and modern World literature.

At Lawrence Tech, you will begin your architectural studies on day one. In many architectural schools, design studios come much later in the curriculum. The Universitys theory and practice approach emphasizes real-world, hands-on experience that better enables you to assume positions of leadership and responsibility in the profession.

cUrricULUm

This degree requires 132 to 133 credit hours and consists of: Architecture core humanities (with emphasis on leadership) communication math and Science electives Total 83 15 7 15 16 12 132 133

Poets are our original systems thinkers. Poets contemplate the life we live, interpret and coalesce material, and generate wisdom.

Sidney Harmon, chief executive officer, Harmon International Industries

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Advertisements In ads the logotype should be printed in PMS 300, black, or reverse. In newsprint, the logo and shield should be printed in reverse whenever possible. When the print quality of the publication is poor, the shield should be dropped entirely. All ads are to carry this boilerplate: Lawrence Tech offers over 80 undergraduate, masters, and doctoral programs in Colleges of Architecture and Design, Arts and Sciences, Engineering, and Management. Or this variation when space is limited: Lawrence Tech offers over 80 undergraduate, masters, and doctoral programs in Architecture and Design, Arts and Sciences, Engineering, and Management.

Hit tHe GroundearrunninG ch, and at es, my res o wh

studi ight int Through my ip, Ive gained ins . Thanks to my internsh world is really liketo take on the working h, I feel prepared way. Lawrence Tec llenges come my whatever cha
Kate Organ logy, 2006 , BS in Psycho

Leaders in the Making

You get more than just theories and equations at Lawrence Tech. Youre exposed to the tools and practical experience youll need to realize your dreams. The goal is simple: To prepare you to not only compete within an industry, but to lead it.
Explore over 60 undergraduate, masters, and doctoral programs in Architecture and Design, Arts and Sciences, Engineering, and Management.

Your Lawrence Tech advantage is a focus on putting theory into practice. Classroom concepts are applied in the lab, studio, and to real world projects and competitions. But its also about opportunities through internships, co-ops, work study, applied research, and outstanding career placement. Lawrence Tech offers over 60 undergraduate, masters, and doctoral programs in Colleges of Architecture and Design, Arts and Sciences, Engineering, and Management.

L awre nce Te chno l o gi c al Uni ve rs i t y | O f f i ce o f Ad m i s s i o ns 21000 We s t Te n M i l e R o ad, S o u thf i e l d, M I 48075- 1058 | 800.C AL L .LTU ltu mt 1-2 ad v8.indd 1 11/8/07 11:36:41 AM

ltu.edu

Lawrence Tech, located in one of the worlds largest centers for transportation and technology, offers you more than just theories and equations. Youre exposed to the tools and practical experience youll need to realize your dreams. The goal is simple: To prepare you to not
only compete within an industry, but to lead it.

MASTER OF EDUCATIONAL TECHNOLOGY

Master the technology that is revolutionizing the classroom: Web-based learning tools, streaming video, electronic communication, and software and hardware options. Practice-oriented program offered by Lawrence Tech in partnership with Marygrove College. Teachers who complete the six core courses of the Master of Educational Technology degree are eligible for the NP endorsement on their teaching certificates. Classes are offered in a hybrid or 100% online format. Training and Performance Improvement track (30 credits) and graduate certificates (12 credits) in Robotics, Instructional Technology, Project Management, Nonprofit Management and Leadership, and Workplace Technology are available. $708 per course scholarship available to all participants.

Leaders in the Making

Explore over 60 undergraduate, masters, and doctoral programs in Engineering, Architecture and Design, Arts and Sciences, and Management.
Lawrence Technological University 21000 West Ten Mile Road Southfield, Michigan 48075-1058 248.204.3160 admissions@ltu.edu ltu.edu

Are You Prepared...

MASTER OF SCIENCE IN EDUCATION

A graduate program in science education for K-12 educators (DI or non-DI endorsement). Complete two courses by attending classes just one night per week, with a second meeting online. Developed by Lawrence Tech in partnership with the Detroit Zoological Institute, Cranbrook Institute of Science, Aquinas College, and the University of Detroit Mercy. Courses aligned with the Michigan Curriculum Frameworks and Benchmarks for Science and the DI (Integrated Science Endorsement). $630 per course scholarship available to all participants.

to Teach in the 21st-Century Classroom?

Lawrence Tech Can Help!

Lawrence Tech offers over 60 undergraduate, masters, and doctoral programs in Colleges of Architecture and Design, Arts and Sciences, Engineering, and Management.

For complete information, visit ltu.edu/arts_sciences/naturalsciences/natsci.asp

Lawrence Technological University Office of Admissions 21000 West Ten Mile Road Southfield, MI 48075-1058 800.CALL.LTU admissions@ltu.edu ltu.edu

Displays The University brand logo and tagline should be used prominently on displays, banners, and tablecloths for conferences, college fairs, and events. In most instances, the identity should appear in the banner or lead panel of the display. For assistance with displays, banners, and tablecloths, contact mktngpub@ltu.edu or 248.204.2200. Lectern Signage The University identity is prominently displayed on lecterns for convocations, symposiums, and other presentations. The Office of Marketing and Public Affairs has a supply of such signage (most of it suitable for travel) available for use. For assistance with lectern signage, contact mktngpub@ltu.edu or 248.204.2200. Student Use Students and student organizations are not permitted to use the Universitys seal, logo, or tagline unless they are given special permission to do so. Cases in which permission may be granted include use on student projects and for University-approved conferences and presentations. To seek permission to use the Universitys seal, logo, or tagline, contact mktngpub@ltu.edu or 248.204.2200.

Identity Standards Manual and Style guide

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Model Releases Model releases are required of all students or program participants who are photographed, videotaped, or audio-recorded on campus for the purpose of promoting Lawrence Technological University in marketing materials, such as publications, digital communications, and the website. Students under the age of 18 must have their parents or legal guardians sign their model releases before their images can be used. Model releases are not required at news events or events that are public in nature and include formal programs in which those participating are aware that they are being photographed. These events include, but are not limited to, press conferences, building dedications, art shows, donor recognition dinners, and alumni celebrations. Completed model releases should be given to the Office of Marketing and Public Affairs, along with the photographs taken. The Office of Marketing and Public Affairs keeps the model releases on file and the photographs will be uploaded to the Universitys asset manager for use in future marketing/promotional materials.

Model/Statement Release Form

Model/Statement Release Form

I, , hereby consent and authorize Lawrence Technological University, its successors and assigns, to utilize photographic or video images of me and/or audio recordings of my voice in Lawrence Tech advertising and promotion. Receipt of full consideration is hereby acknowledged and no further claims of any nature will be made. SIgnaTURe DaTe Please provide a clothing description of yourself at the time of the photo/video so we can properly identify you:

I, , hereby consent and authorize Lawrence Technological University, its successors and assigns, to utilize photographic or video images of me and/or audio recordings of my voice in Lawrence Tech advertising and promotion. Receipt of full consideration is hereby acknowledged and no further claims of any nature will be made. SIgnaTURe DaTe Please provide a clothing description of yourself at the time of the photo/video so we can properly identify you:

PhoTo/LocaTIon

PhoTo/LocaTIon

Model/Statement Release Form

Model/Statement Release Form

I, , hereby consent and authorize Lawrence Technological University, its successors and assigns, to utilize photographic or video images of me and/or audio recordings of my voice in Lawrence Tech advertising and promotion. Receipt of full consideration is hereby acknowledged and no further claims of any nature will be made. SIgnaTURe DaTe Please provide a clothing description of yourself at the time of the photo/video so we can properly identify you:

I, , hereby consent and authorize Lawrence Technological University, its successors and assigns, to utilize photographic or video images of me and/or audio recordings of my voice in Lawrence Tech advertising and promotion. Receipt of full consideration is hereby acknowledged and no further claims of any nature will be made. SIgnaTURe DaTe Please provide a clothing description of yourself at the time of the photo/video so we can properly identify you:

PhoTo/LocaTIon

PhoTo/LocaTIon

Identity Standards Manual and Style guide

11

Web guidelines The University has created a custom content management system for the creating, editing, and building of all webpages found at ltu.edu. This content management system automatically enforces the approved look and feel of the website that was created based on the styles as defined in this manual. It is the policy of the University that at least one resource in each college, division, and department should be provided access to the content management system in order to keep their webpages updated with the most appropriate and current text and images. Although the content management system was designed so that webpages can be built and updated by individuals with little or no programming or web development knowledge, the ideal web editor should be a tech-savvy person who is familiar with word processing and photo editing software. To gain access to and training for the content management system, submit a request to webmgr@ltu.edu. The content management system currently offers three different templates to choose from for building webpages (the number of available templates may increase or decrease based on need). Each template offers slightly different layouts and functions. Example 1: Images used on the right-hand side should be sized with a width of 208 pixels; image height can vary. Example 2: Images used above the text in this template should be sized at a width of 456 pixels and at a height of 174 pixels. Example 3: This template is designed to display tables of data or lengthy amounts of text. Images are not recommended, but can be added if necessary, depending on the goals of the web editor. All photographs should be in jpeg format; all other graphics or art should be in gif format. Type is generally 11 pt. Verdana, but larger point sizes can be chosen.

Example 1

Example 2

Example 3

Identity Standards Manual and Style guide

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Style guide The purpose in defining an editorial style for the texts of all Lawrence Tech publications is to present the same consistency and strength of the University brand that is sought in its graphic standards. Lawrence Tech follows the Associated Press Stylebook and Libel Manual guidelines for capitalization, grammar, hyphenation, punctuation, variant spellings of words, number style, etc. However, as is typical with many organizations, Lawrence Tech style sometimes deviates from the AP Stylebook or addresses questions not covered by the AP Stylebook. The Lawrence Tech Name The Universitys official name is Lawrence Technological University and must appear in its entirety in all publications and ads. In text, it should be used in its entirety upon the Universitys first mention. While the name Lawrence Tech has been adopted in acceptance of popular usage and has become the Universitys brand, it should be used only as a second reference in text. Never use Lawrence Tech University. Never use L.T.U. Never use LTU in formal texts or in materials produced for the external community. LTU can be used only informally in internal, nonofficial, and informal communications or in instances in which the full name of the University does not fit for space reasons. LTU is appropriate in on-campus student communications and on sports apparel. When referring to Lawrence Tech as an entity, use the University, always capitalizing University. Correct: The University is . . . Incorrect: The university is . . . Correct: In detailing university policy . . . Incorrect: In detailing University policy . . . Abbreviations Avoid abbreviations whenever possible and remember that the external community generally will not understand the internal Lawrence Tech shorthand in referring, for example, to colleges (e.g., COM, ECE) and degrees (e.g., BSIOE, DMIT).

Academic Degrees Correct: associate degree Incorrect: associates degree Correct: bachelors degree bachelor of science Incorrect: bachelor degree bachelors degree Correct: masters degree master of science Incorrect: master degree masters degree Correct: doctoral degree or a doctorate Incorrect: a doctorate degree Correct: Bachelor of Science in Biomedical Engineering BS in Biomedical Engineering Master of Science Education Doctor of Business Administration Avoid abbreviating degrees because they begin to look like alphabet soup. When an abbreviation cannot be avoided, always spell it out on the first mention, with the abbreviation in parentheses following, and do not use periods in citing the degree. Correct: MBA, MSME, BSAr Correct: Master of Science in Mechanical Engineering (MSME) Incorrect: B.S.C.E., M.S.E.M.S. Academic and Professional Titles Capitalized before a name, lowercased after a name: Correct: Hsiao-Ping Moore, dean of the College of Arts and Sciences Incorrect: Hsiao-Ping Moore, Dean of the College of Arts and Sciences Correct: Dean of the College of Arts and Sciences Hsiao-Ping Moore Incorrect: dean of the College of Arts and Sciences Hsiao-Ping Moore Identity Standards Manual and Style guide 13

Correct: Vice President of University Advancement Stephen Brown Incorrect: vice president of university advancement Stephen Brown Generally, do not use the titles Mr., Dr., Ms, and Mrs., in text. Dr. is used, however, in Commencement and honorific publications. Correct: Hsiao-Ping Moore, dean of the College of Arts and Sciences Incorrect: Dr. Hsiao-Ping Moore, dean of the College of Arts and Sciences Correct: Stephen Brown, vice president of university advancement Incorrect: Mr. Stephen Brown, Vice President of University Advancement Academic/University Units The names of colleges, as well as academic and service departments and offices, are capitalized. Correct: College of Architecture and Design Department of Electrical and Computer Engineering Office of University Advancement Office of Admissions Office of the Registrar Computer Help Desk DTE Energy One-Stop Center, One-Stop Center the Larry Joe However, when colleges, departments, and offices are referred to in shortened form, they are lowercased: Correct: the college the department the office the registrar Acronyms Avoid whenever possible. If they must be used, always give the full name upon first mention, followed by the acronym in parentheses.

Alumni The correct usage is as follows: alumnus: one male graduate alumni: more than one male graduate or former student or a mixture of male and female graduates alumna: one female graduate alumnae: more than one female graduate Alumni Designation When an alumnus/na is cited, his or her degree and year of graduation is provided after the name and set off by commas. Be mindful that the apostrophe indicating that part of the year is omitted faces the correct direction. Correct: John Doe, BSME78, visited campus for Open House. Incorrect: John Doe, BSME78 visited campus for Open House. And In text, use and, not the ampersand &. In heads, captions, and ads, the use of & is permitted if space limitation prevents using and. Board of Trustees Always capitalize the full name. However, when it is referred to in shortened form, i.e., the board, it is lowercased. Courses/Programs Capitalize specific course names. Lowercase subjects of study. Correct: Introduction to Psychology Visual Communication Incorrect: basic design 1 Correct: The student is taking mathematics, chemistry, and English literature courses. Incorrect: The student is taking Mathematics, Chemistry, and English Literature courses.

Identity Standards Manual and Style guide

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GPA Buildings A. Alfred Taubman Student Services Center, Taubman Center thereafter Applied Research Center Architecture Building Art and Design Center Don Ridler Field House, the field house thereafter Science Building Wayne H. Buell Management Building, Buell Management Building thereafter Engineering Building Course Work Not coursework Dates Correct: Oct. 24, 2003 October 24, 2003 Incorrect: Oct. 24th, 2003 Correct: October 2009 Incorrect: Oct. 2009 Email Do not hyphenate. Incorrect: e-mail Email Addresses All email addresses should be typed in lowercase letters, unless an external address is case-specific. Correct: js0001244@ltu.edu larryt@ltu.edu Incorrect: JS0001244@ltu.edu LarryT@ltu.edu Fund Raising Correct: Fund raising, fund raiser, fund-raising (adj.) National Association of Fundraisers (follow organizations chosen spelling) Incorrect: fundraising, fundraiser, fund-raising (n), fund-raiser (n)

Correct: Correct: Incorrect: Incorrect:

GPA 3.0 GPA, 2.75 GPA, 2.2 GPA G.P.A. 3.00 GPA, 2.20 GPA

Housing Correct: University Housing-South University Housing-North Correct: Housing-South Housing-North Jr., Sr. Correct: John Doe, Jr. John Doe, Sr. Incorrect: John Doe Jr. John Doe Sr. Money When citing monetary figures in nonfinancial texts, do not provide empty cents placeholders. Correct: $10 Incorrect: $10.00 Numbers Spell out 19, use Arabic numerals 10 and up. Numbers (Inclusive) Inclusive numbers should not include digits that are unnecessary for understanding a numerical spread. An N-dash should be used between inclusive numbers. Correct: 32527, 191418, 19972003, 200003, 200106 Incorrect: 325-327, 1914-1918, 1997-2003, 2000-2003, 2001-2006 Numbers with Names Do not put a comma after a name and before a Roman numeral indicating that two (or more) members of a family bear the same name: Correct: John Doe III Incorrect: John Doe, III

Identity Standards Manual and Style guide

15

Online, Onsite Do not hyphenate these words. Incorrect: On-line, on-site Punctuation Commas Serial commas are used in all publications except for press releases. Correct: The student gathered his books, computer, and iPod before running off to class. Incorrect: The student gathered his books, computer and iPod before running off to class. Dashes Use an N- (preferred) or M-dash, with a space before and after, to denote a break in thought. Whichever dash is chosen, it should be used consistently. Correct: (N-dash) The professor noted to his students dismay that the test was not canceled. Correct: (M-dash) The professor noted to his students dismay that the test was not canceled. Incorrect: The professor noted--to his students dismay--that the test was not canceled. Incorrect: The professor notedto his students dismaythat the test was not canceled. Incorrect: The professor notedto his students dismaythat the test was not canceled. Percentages Never use % in text, only in lists of statistics or numbers. Correct: The student earned a 95 percent on the test. Incorrect: The student earned a 95% on the test.

Photo Captions or Cutlines Lawrence Tech photos printed in external publications, such as magazines and journals, must have a caption or cutline that acknowledges the Universitys ownership of the image. Preferred captions are: Lawrence Technological University photo by PHOTOGRAPHER. or Lawrence Technological University photo. Semesters When referring to a specific semester and year, capitalize the semester: Correct: Spring 2007 Correct: The Spring 2007 semester begins . . . Correct: the spring semester begins Incorrect: spring 2007 Incorrect: the Spring semester begins Spaces Between Sentences Do not insert two spaces between sentences. Use one only. Room Numbers (on campus) Do not put a space between the letter (indicating the building) and the number in room numbers. Correct: A200, T156, S100 Incorrect: A 200, T 156, S 100 Telephone Numbers Use periods between the numbers and not hyphens or parentheses. Correct: 248.204.4000 Incorrect: (248) 204-4000 (248) 204.4000 1.248.204.4000 Use p, f, and c after the number to indicate telephone, fax, and cell. Correct: 248.204.4000 p 248.204.4000 f 248.204.4000 c Incorrect: f 248.204.4000 fax 248.204.4000 F 248.204.4000 Identity Standards Manual and Style guide 16

Time Correct: 11 11:30 a.m. Noon 4 p.m. 7 a.m. 8 p.m. Incorrect: 11:00-11:30 am 12- 4 PM 7:00 A.M. 8:00 P.M. Website Addresses Generally drop http://www at the beginning of website addresses except in communications pieces intended for international audiences. In the United States, http://www. has become unnecessary, as has the back slash at the end of web addresses. Correct: ltu.edu google.com Incorrect: www.ltu.edu http://www.google.com/ Web/Technical Terminology email, NOT e-mail global positioning system, or GPS homepage, NOT home page Internet online, NOT on-line the World Wide Web the Web web-based web manager webpage, NOT web page website, NOT web site

Identity Standards Manual and Style guide

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