Mobile

Sites and Mobile SEO Mobile Sites & Mobile SEO www.ClickTecs.com

Did you know?

90% of mobile users in US and Western Europe have a web-enabled phone- Source Comscore 2010 Mobile Year in review Mobile Web use is growing faster than applicaKon use Source Clickz.com The current industries seeing the most growth in mobile searches are business, entertainment, and travel (30% in Restaurant category) Mobile Searchers tend to use the same search engine on their mobile device as they use on their PC

70/20/10
TradiKonal Online Emerging PlaXorms Future Investment

Mobile

Social Media Website Landing Pages Paid AdverKsing SEO

Solve a Need Mobile Problems

Mobile users face four main usability hurdles:

Small screens Awkward input Download delays Poorly-designed sites

In the past
1900 - innova+on 1983 - portability 2010+ smart phone

Today a 3 screen future

Types of AcKviKes
CommunicaKon (including email, social network sites, forums, using a camera applicaKon to send a picture to a friend), Informa+on seeking (examples include nding business hours, stores, loca+ons, direc+ons, checking news, sport informa+on, movie +mes), Data handling (e.g., uploading a picture, installing an applicaKon), Entertainment (e.g., watching video), TransacKons (e.g., shopping, banking)

Mobile Sites vs Full Sites

1. If your budget allows for a mobile site, build one: your users will do be_er with it. 2. Use site analyKcs to determine how much your site is accessed from mobile devices and to decide whether its worth building a mobile site and which plaXorm to prioriKze 3. Build a mobile site if people do small, quick transacKons on your site under Kme pressure. 4. Build a mobile site if people use your site to communicate with each other. 5. Build a mobile site if people come to your site to kill Kme and browse. 6. Do not build a mobile site if your full site has a shallow informaKon structure and limited funcKonality (14 possible tasks).

Mobile Website
Auto-Detect Mobile Phones. Mobile-friendly websites automaKcally detect that users are on a mobile device and then display the appropriate version of the site. Clear Calls to Ac+on. The most important features of the site should be at the top of the page and should include clear calls to acKons. Avoid Mobile-Unfriendly Elements. The design should avoid mobile-unfriendly elements such as ash, large images, video, and complex layouts.

Mobile Websites ConKnued

Fluidity. Design with a uid layout that will gracefully adapt to a range of typical mobile screen resoluKons. Touch Interface. Touch screens dont have hover states its all about ngers tapping, so dont build a site that requires users to move their mouse over menus or other elements. Also, make sure links and other clickable elements are big enough to tap with a ngerKp. Scrolling. Limit scrolling to one direcKon the site should only scroll verKcally. Having to manage a page that scrolls horizontally and verKcally is dicult to navigate.

Mobile Sites
One Window. Avoid pop-ups and new windows. A users enKre experience should take place in a single window. Simple Naviga+on. Simplify your navigaKon. Typically, a sites tradiKonal navigaKon is too complex for a mobile site. Clean Code. Most desktop web browsers allow a lot of leeway when rendering HTML and will usually display a site correctly, even if the code has aws. Mobile browsers usually have less room for error, so there is an added value to having clean, simple code.

Mobile Sites Contd

Use Alt Tags. SomeKmes images wont load, either because of issues with the mobile browser or because a users connecKon is too slow. Always include descripKve alt tags for images, in case they dont appear. Label Forms. Some modern websites embed form labels inside the form eld. On mobile, its much more dicult to keep track of the elds, and users olen make use of next/previous bu_ons built into they keyboard. Without clear labels alongside the form elds, it might be impossible to know what informaKon is supposed to be in which eld.

Last but not least Mobile Sites

Escape Hatch. SomeKmes users just need to use your normal site. If possible, always have a link back to the original, Full site and from your Desktop site to your mobile site

Did you know

1 in 7 searches on Google are performed on a mobile device

Googles keyword tool provides mobile keywords and volume

Keyword Query Context

Googles research: 59% of smartphone users report using the mobile Internet while waiKng in line 48% report using it while eaKng 44% report using it while shopping.

Mobile Search vs Desktop

Local results are more likely in mobile

Image search opKmizaKon and video SEO olen have a low priority in enterprise SEO, but will play a crucial role in Mobile Search

Like me, Like me Not

No Google Plus One in mobile results (yet)

Fewer places to lter in Mobile may mean a higher CTR in mobile search

Mobile SEO
1. ValidaKng the page with the .Mobi Validator or the W3C Validator 2. Following tradiKonal on-site SEO Best PracKces such as:
* Major keywords in the Ktle tagging * H1s and body text * Rich keyword Meta Titles and DescripKons * Keyword-rich anchor text for internal links

3. Have dedicated Link building Campaign for the Mobile Site

Low CompeKKon in Mobile SEO means big opportunity for your client!

Mobile SEO ConKnued

3. Mobile Search results tend to reect Local Search results your site must be opKmized for local type searches. Also submit your business info to local directories making sure your site is veried and included in sites like Googles Local Business Center. 4. Get the Mobile Site spidered and indexed submit to major search engines: * Google Sitemaps * Yahoo! Submit Your Mobile Site 5. Standard domain names and URLs (m.site.com, mobile.site.com, site.mobi, www.site.com/mobile) should all point to your mobile site. If you can aord only one of these domains, use m.site.com

Mobile Keyword Research Tool

Great Tools to use

www.ipadpeek.com - see how your site looks on an ipad www.iphonetester.com - how your site looks on an iphone www.iphoney.com h_p://validator.w3.org/mobile/ - Sees how mobile friendly your site is and checks against W3C Compliance h_p://www.google.com/gwt/n - makes the page mobile- web-friendly by trimming the content down to its bare essenKals h_p://www.gomez.com/mobile-readiness-instant-test- mobile readiness test gives you a score between 1 and 5 based on an analysis of over 30 proven mobile web development techniques
Note: Flash works so not fully accurate (disable the ash plugin)

The Market doesnt know what it wants unKl it sees it. ~JK Rowling, Author

Next Steps
Look for a blog post on Mobile Sites vs Mobile SEO Review AnalyKcs of exisKng sites for Mobile Trac and see if a Mobile Site is required Upgrade SEO to include Mobile SEO

QuesKons?

Jamshaid (Jam) Hashmi

1888 678 7588 x 1278 Toll Free jhashmi@clicktecs.com Connect with me on Linkedin h_p://ca.linkedin.com/in/jamshaidhashmi Follow me on Facebook: www.facebook.com/jamshaidhashmi