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Contents
Report on Reliance- Distribution and Satisfaction Survey: ........................................................................ 2 Questionnaire Distribution: ................................................................................................................. 2 Areas that were covered:..................................................................................................................... 2 Results of the survey: .............................................................................................................................. 3 Based on Sale: ..................................................................................................................................... 3 Based on Average Sales per week: ....................................................................................................... 3 Based on Satisfaction: .......................................................................................................................... 4 Based on Affordable price:................................................................................................................... 4 Based on Satisfaction of Reliance Internet Card: .................................................................................. 5 Based on Attractive schemes in Internet Recharge cards: .................................................................... 5 Demo Plans, Recharge Schemes and Speed of Data card:..................................................................... 6 Availability of Stocks: ........................................................................................................................... 6 Average Time for solving Complaints: .................................................................................................. 7 Conclusion:.............................................................................................................................................. 7
Questionnaire Distribution:
The surveying process started by preparing the questionnaire. The Questionnaire consisted of about 13 questions that helped to get information about the sale, price, availability and satisfaction about various plans in Reliance. Also, the questionnaire was prepared with utmost care to see to that it covers all of the factors related to satisfaction of the distributors. The overall process took about 20 days of time to distribute and collect the reports (May 20, 2012 to June 15, 2012). Though the team approached about 200 individual reliance distributors across the city, only about 52 of them were prepared to give their opinions. Some of the distributors were reluctant to pine their opinions. Out of the 52 people, most of them gave their answers orally when the team shot out the questions to them. Only a few were ready to fill the questionnaire on their own.
Based on Satisfaction:
The results indicate that most of the distributors remained Dissatisfied with reliance sales as they could not reach the expected sales. Out of the 52 distributors, 24 of them said they were partially satisfied whereas 19 of them told that they were fully dissatisfied with the reliance sales. Only about 9 of them opined that they remained pretty satisfied with the sales of Reliance units.
Satisfaction levels
30 25 20 15 10 5 0 Satisfied Partially Satisfied Dissatisfied
Price affordability
20 18 16 14 12 10 8 6 4 2 0 Reliance MTS Airtel TATA Photon+
Attractive Schemes
16 14 12 10 8 6 4 2 0 Reliance Airtel TATA Photon+ Aircel
Availability of Stocks:
The question that dealt with the availability of stocks ended up getting mixed responses. About 23 of them said they were able to get the available stock at the earliest whereas 29 of them responded that they were not within the reach of the stock availability.
Availability of Stock
Conclusion: